Wednesday, May 03, 2006


Australia has a record haul of seven Nominations at D&AD (and one for NZ), which may or may not go on to win Yellow Pencils....

George Patterson Y&R Melbourne:
Nomination for Carlton Big Ad (TV & Cinema Advertising).
Nomination for Fosters Australia, VB "Boony" (TV & Cinema - New Uses of Broadcast).

Host/Glue Society Sydney:
Nomination: Integrated Advertising: Virgin Mobile "Jason Donovan"
In Book: Direct Response: Virgin Mobile "Jason Donovan"
In Book: New Uses of Digital & Wireless: Yahoo! Think Tank

The Glue Society, Sydney:
Nomination: Club V "Summer Dance Space" (TV & Cinema Graphics).
In Book: Direction: Canal+ March of the Emperors

Lowe Hunt Sydney:
Nomination for the Lynxjet Campaign (Integrated Advertising).

BMF Sydney:
Nomination for the 'Stolen Glasses' campaign (Direct - Direct integrated response).

NetX, Sydney
Nomination for Virgin Mobile "Jason Donovan" (Viral - Interactive Viral Advertising).

TBWA\Whybin Auckland:
Nomination for Adidas "Bungee Soccer Ball" (Ambient - Live Events).

Publicis Mojo Sydney:
In Book for Integrated - Integrated Advertising: Black Water Springs
In Book for Print & Editorial Crafts - Writing For Design: Run Yourself Ugly Brochure

Publicis Mojo Melbourne
In Book for Best Craft & Copywriting for Nike "Reincarnate"
In Book for Nike "Squirrel" TVC (TV & Cinema Advertising)
In Book for Nike "Lance" (Graphic Design/Posters)

BWM Sydney:
In Book for Direct TV for BigPond "Great Wall of China" TVC

Marketforce Perth:
In Book for Writing For Advertising for Rosendorff "Big Bang" Press.

Saatchi & Saatchi Sydney

In Book for Photography for Tooheys Old print campaign.

DDB Auckland:
In Book for VW 'Snowflake' (Design).

Saatchi & Saatchi NZ:
In Book for TV1 "Antz" (Ambient)

Colenso BBDO Auckland:
In Book for Sky City "Poker" (Integrated Advertising)

Publicis Mojo Auckland:
In Book for "Grape" (Typography/Poster Advertising).

This year, 745 entries will be included in The D&AD Annual 2006 as a record of the best work of the year, of which, 142 have been nominated for a D&AD award. Winners of D&AD Yellow Pencil, or the even more rare Black Pencil, will be announced at the D&AD Global Awards Ceremony & Dinner on 24 May.
Categories with a significant number of nominations include, Television & Cinema Crafts (20 nominations), Television & Cinema Advertising (11), Digital Crafts (10), Art Direction (9), and Online (8).
Some judges were privileged to set the standard by nominating the first ever award recipients in new categories such as Gaming (4 nominations), Magazine & Newspaper Design (6) and Direct (7).
The most nominated work this year is the four times nominated press and poster campaign for luxury lifestyle store Harvey Nichols by DDB London. TV and Cinema Advertising entry, ‘Noitulove’, by AMV.BBDO for Guinness and Leo Burnett Canada’s digital & online entry, ‘Big Ideas Come from Big Pencils’, received 3 nominations each.
“A record amount of work from a record number of countries was entered into the D&AD Global Awards this year,’ said D&AD Chief Executive Michael Hockney. “The quality of nominations is due to the dedication and hard work of D&AD Judges, who ensure that our high standards are maintained.”

2006 Facts & Figures:
61 Nations entered
Over 24,500 pieces of work were entered
744 pieces of work selected for the D&AD Annual
142 Nominations
Yellow and Black Pencils Winnerswatch this space.

2005 Facts & Figures:
58 Nations entered
24,000 pieces of work were entered
753 pieces of work were selected for the D&AD Annual
125 Yellow Pencil Nominations
60 Yellow Pencils awarded
4 Black Pencils awarded


Anonymous Anonymous said...

well done to glue.

one question an earth can Club V "Summer Dance Space" get a silver nomination?

someone correct me if im wrong but im sure i remember seeing in last years D&AD 2005 annual the first Club V Dancespace spot get in-book in exactly the same category?

These spots have exactly the same idea dont they???

who was head of jury for this category this year?

Whatver next? next year will we see a remake of big ad
make a re-entry in D&AD 2007

8:21 AM  
Anonymous Anonymous said...

Not saying it has anything to do with it, but Kneebone was on the TV and Cinema Graphics jury. We at AwardWatch are investigating this incident.

8:50 AM  
Anonymous Anonymous said...

Oh, we will also be paying a visit to Mr Dylan Taylor at BMF. He was on the Direct jury. Although we at AwardWatch are unlikely to get a conviction because D&AD is a closed shop. The code of silence (omerta to us in the trade) is strong.

8:58 AM  
Anonymous Anonymous said...

And what about paying a visit to Nobby? Wasn't he on the print jury?

Sorry, just realised saatchis came up with zero.


9:15 AM  
Anonymous Anonymous said...

haha AWARD Watch that's a fucking brilliant idea. Because there's still way too much back slapping, favouritism bullshit going on at these shows. Leave corruption to the govts.

9:27 AM  
Anonymous Anonymous said...

Yes, we contacted Mr Nobay this morning. He was not in but we got a message back that he "naively played with a straight bat" as he presumed that's how the Poms play the game.

AwardWatch believes he came up against Bodyline of Douglas Jardine proportions, but by then it was too late. And lucky for him, as AwardWatch would have pounced if the latest Olympus print, for instance, was a Silver Nomination.

Mr Nobay's representative says most of the Saatchi Sydney budget (and gong hopefuls) has gone into Cannes, and he is not on any of the juries this year, so we have decided to move our surveillance van from George Street to either The Glue Society or BMF. We won't let on which, loose lips sink ships and all that, what...

9:48 AM  
Anonymous Anonymous said...

I am liking black vater springs very much. I think it is a hot and sexy spot. Why?
Firstly. It has the word 'black' in the title. 'Black' is very sexy. I tell the girlies at the discotech I am black even though I am really brown. They cannot tell because the lights are so dark. That way they think I am hung like brahmin bull!

Secondly. It has the word 'vater' in the title. I like saying 'vater' because it reminds people that in some countries 'w' and 'v' can be interchanged venewer neccessary.

Good verk.


3:29 PM  
Anonymous Anonymous said...

Go BOONIE you little fuck'n legend!!! Cheered for you in England in'83, hope you clean the poms out again.

4:29 PM  
Anonymous Anonymous said...

Apparently Warren entered his Stolen Glasses campaign in the Wheels Car of the Year for design of the car & the Great Wall of China campaign in some architectural award.

11:28 PM  
Anonymous Anonymous said...

I have heard reports that the Award Watch van is now parked on Foster Street in surry hills for what has been described as a very large undercover operation

12:06 AM  
Anonymous Anonymous said...

Congrats Matt, Luke, Pete, James, JK, Gaz, together with the rest of the crew at Glue & Host.

See you blokes in the Gutter.

The Hairy Banana

1:00 AM  
Anonymous Anonymous said...

9:15. You best check the list again.

9:23 AM  
Anonymous Anonymous said...

Does 9:23 really believe a nomination for photography (with a campaign who's imagery is secondary to the idea) is of the same caliber as a credit in the conceptual categories?

10:00 AM  
Anonymous Anonymous said...

God that Simon Collins bloke is getting a walloping a few stories down. Is he really that much of a wanker? I hear he's done some good ads.

10:15 AM  
Anonymous Anonymous said...

I think I'm 9.15.

But I wrote that when Lynchy's "speculative" list was posted a couple of weeks back.

Unless someone else repeated the same post I think Mr Lynch re-posted some of the original blogs.

Which is plain weird.

And to your point, I doubt Saatchi's will be crowing too much about one appearance in the book.

For craft.

10:22 AM  
Anonymous Anonymous said...

Get of the blog Hairy Bananas. I hate you. Just 'cause you get a job in latvia you think you're the bomb. I am the bomb-maker and destroyer. GR.

10:25 AM  
Anonymous Anonymous said...

I couldn't see Mojo's Lance ad in any of the finalists.

10:32 AM  
Anonymous Anonymous said...

Good on George Patts and Mojo- doing Melbourne proud!

10:47 AM  
Anonymous Anonymous said...

Wasn't the lance ad done in 2004?

11:20 AM  
Anonymous Anonymous said...

Why the hell do NetX get to claim a win for the Jason D Virgin Mobile campaign?

Typical online production comapany...

They get given the idea on a plate. All they do is animate it a bit and then pass the idea off as their own.

NetX - idea thieves...

Boycott them.

11:56 AM  
Anonymous Anonymous said...

Who is Net X and how do they claim to be responsible for that work. That's ridiculous.

12:34 PM  
Anonymous Anonymous said...

10:00AM, you're right. Tooheys Old is more of an American idea anyway, which is why it's a finalist at the One Show.

12:49 PM  
Anonymous Anonymous said...

Net X have got some front entering Glue's Jason Donovan campaign!

They didn't even mention Glue in the credits as the people who came up with the orginal idea.

Lets not let them get away with it.

1:00 PM  
Anonymous Anonymous said...

Glue are responsible for not mentioning names in the past.

It will be funny if they cry poor over this when that is exactly what they have been guilty of in the past.

1:03 PM  
Anonymous Anonymous said...

Yeah - not mentioning people in the credits.

That is something Glue is famous for.

1:12 PM  
Anonymous Anonymous said...

The facts are the facts 1:03.

NetX - idea thieves.

Piggybacking other people’s hard work...

1:12 PM  
Anonymous Anonymous said...

Who has Glue stitched up?

They don’t normally mention any individual names in credits - they just put Glue Society down for everything...

1:14 PM  
Anonymous Anonymous said...

how sad that only one print ad and one tv ad are recognized.

apart from that it is 'stolen glasses'with 100 cars zipping around sydney...strange that i never saw one.

and integrated campaigns...answer me this if they are so integrated how come i never have been exposed to any of it.integrated is the new scam.

and then we have club v that ran years ago and was in the book last year for cripes sake.

lynx...has anyone seen 'soul air' the movie that came out last year...big creative leap that one.

and then we have boony which i think is great.

is this what it has all come to...promos,promotions and 'integrated' that doesn't really exist.

i hope the tv and print win.

and then thne judges.well what a surprise.

for adwatch it is interesting that nobby was on the one show jury and saatchis did well there.his powers of persuasion must have been a little off at d and ad.

but kneebone certainly pulled up the slack.

how amazing that those who judge do so well.

bring on the TITaniums.

1:19 PM  
Anonymous Anonymous said...

glue name themselves in d and ad ...

check it out garry and kneebone mentioned by name.

none of their other work mentions any of their creatives.

unless of course they did it.

hypocrisy is a nice place to live.population two.

1:22 PM  
Anonymous Anonymous said...

1:00PM Where are the credits? I doubt that they wouldn't have credited Glue

1:23 PM  
Anonymous Anonymous said...

look in d and ad...and even the one show...gary and jonathan are credited.

when they do it they get their names up.

1:28 PM  
Anonymous Anonymous said...

I luv Gally.

He buy me ipod.

Mei Wong.

1:53 PM  
Anonymous Anonymous said...

Gally give me warts.

Me no like Garry no more.

Wu Tai


1:53 PM  
Anonymous Anonymous said...

Gally help me feed my family.

Gally bery nice.

Gally very soft.

1:54 PM  
Anonymous Anonymous said...

Me see Garry everytime.

He buy me ipod.

Mei ta

1:55 PM  
Anonymous Anonymous said...

shouldn't those comments be on the horner site not this one.

1:59 PM  
Anonymous Anonymous said...

my gosd now you can in the book for direct tv.

how gay is that.

good ad it is.

but direct tv...what has advertising come to.

u just have to study the categories to get in.

the copy ad and the big ad are well deserved.

the rest is dubiously good if not dubiously run.

2:03 PM  
Anonymous Anonymous said...

"Hi I'm the guy that turned the "Big Ad" into an mpeg file, I want an award too."

NetX just look like losers for claiming that's there work.
How funny.

2:10 PM  
Anonymous Anonymous said...

The credits page for integrated on the D&AD website has all the names of the people involved even down to the D.O.P.
Glue/Host even credited Net X on their entry as the Web media agency. Which is all they were on this idea.

Net X has put down there whole agency as Copywriters and Art directors and not even mentioned anyone else.

I think D&AD will definately be looking into this.

2:24 PM  
Anonymous Anonymous said...

Matty and Luke must be fuming over this bullshit.

2:26 PM  
Anonymous Anonymous said...

Gally delete all my comments from hims post.

He no read all of dem.

Gally to busy with other girlies like me.

Me hide in here so Gally dont find me.

2:40 PM  
Anonymous Anonymous said...

Quote: "for adwatch it is interesting that nobby was on the one show jury and saatchis did well there.his powers of persuasion must have been a little off at d and ad."

Interesting how you twist the facts to suit your argument. If Nobby's on a jury and Saatchis does well, then it's because he's influenced the outcome. And if he's on a jury and Saatchis doesn't do well then it's because his influence failed.

Or is it just possible that he has as little influence as any other juror, and the work is actually speaking for itself?

2:51 PM  
Anonymous Anonymous said...

who gives a fuck whose name is on the award. everyone helped make it the end of the day our names aren't on it so why should we be commenting?

4:21 PM  
Anonymous Anonymous said...

1:19 WHAT ARE YOU TALKING ABOUT? Judges look for a good idea - not just an execution in medium you spent your twenties trying to perfect. Wake up and start applying your brain in the variety of ways you need to crack today's briefs. I would say making the leap from 'Letters to the Editor' to this Blog would suggest you've started the transition.

I hope the Boonie thing sweeps the joint. I'd love to sit at the cricket watching thousands of people immersed in my concept, and roll it out in an hilarious TV spot and web and press etc.

I didn't have a thing to do with that doll but I freakern wish I did. Good job well done.

4:26 PM  
Anonymous Anonymous said...

Would now be a good time to discuss the Sony 'Balls' ad again? It would appear that D&Ad agrees with our friendly Young Guns judges...

4:43 PM  
Anonymous Anonymous said...

Happens all the time.

Whoever pays for the entry fee gets to decide what credits are written down.

At the end of the day it doesn't really matter, at least everyone seems to be wise enough to know that it's not only JK and Gary who produce the work that comes out of The Glue Society.

NetX are shit anyway. Always have been since their inception. I am surprised they survive to this day - there are much better places to go for online goodness.

What goes around comes around eventually.

4:49 PM  
Anonymous Anonymous said...

Here's d @ ad 's best...awesome long copy ad for UNICEF


5:02 PM  
Anonymous Anonymous said...

What gives NetX the right to take credit for a campaign when your a production shop?

5:15 PM  
Anonymous Anonymous said...

Matt and Luke should enter Net X's next crappy web idea into a cyber award.

Poo you Net X, bad form, this will definately come back to bite you on the arse.

5:37 PM  
Anonymous Anonymous said...

i am not twisting my facts mr 2.51 i just am aware of what goes on my darling boy.

5:40 PM  
Anonymous Anonymous said...

I don't think Net X should be allowed to get away with this. What can be done to stop them getting their grubby and undeserving hands on this pencil?

5:47 PM  
Anonymous Anonymous said...

Balls is a finalist at One Show too BTW

7:50 PM  
Anonymous Anonymous said...

As someone who doesn’t have a lot to do with advertising, after reading this blog, no wonder most Australians consider you lot to be the bottom-feeding-scum-maggots who just beat used car salesmen as the least respected workers in the country.

My four year old comes up with better ideas than the boring garbage you lot continually stuff in our faces. And I made a million before I was 33. So get off your high horses, come down from the clouds and know that while most have heard of the Cannes Film Festival, nobody has heard of yours.

If you are creative, go write a book, paint a picture or make a movie. But don’t be the self-righteous dicks we all know you are.

When the next recession hits, the first thing the hand that feeds you will cut is their advertising budget. Putting a lot of you out on the street. Regardless of your Bangladesh Best of Show Award.

Your industry needs to pull together and work as one. But you guys bitch and moan and slag off your own. Under gutless anonymity.

Mainstream advertising will self-destruct in ten years.

Have a nice day.


4:34 AM  
Anonymous Anonymous said...

if you are one of the dimwits who doesn't think the sony ball spot is great do yourself and the general public a favor and retire now - you'll save us all a lot of pain.

6:54 AM  
Anonymous Anonymous said...

How cool is Millionaire Steve's life, cruising the blogs of the world making random comments! I sincerely hope you spend some of your 'millions' educating your genius 4 year old Millionaire Steve, so he/she doesn't end up as laboriously predictable as your fine self. See you at the Millionaire Twat Awards, Millionaire Steve.

7:44 AM  
Blogger CB said...

Millionnaire at 33? Mmmm... could that be Steve Jobs? Steve Irwin? Steve Dodds? As a fellow critic of gutless anonymity, please identity yourself.

7:56 AM  
Anonymous Anonymous said...

awards should be credited to people not agencies or networks

8:52 AM  
Anonymous Anonymous said...

hey Steve

just cause you made a million by inventing a device that scoops a dog shit 3 times faster doesn't mean you know squat all about ads. what are you doing on this blog in the first place? By this next year you'll be on Dragons Den with your pants round your ankles begging Siimon Reynolds for $70,000 to fund your next big idea so the repo men don't take your fat wife's beemer. Fuck off and stick to your usual 'how to pleasure farm animals' blog

9:06 AM  
Anonymous Anonymous said...

Millionaire Steve: Lotto doesn't count as work mate.

9:11 AM  
Anonymous Anonymous said...

he does make some good points though

9:30 AM  
Blogger Steve Dodds said...

Nah Lynchy, wassn't me. I use your name or Moose's when I post anonymously.

9:59 AM  
Anonymous Anonymous said...

Obviously Steve, yor have more money the sense, no appreciation how hard some of us fuckers work. Go converse with your 4 year old, someone more on your level.

10:40 AM  
Anonymous Anonymous said...

advertising men are all fuckwits.

10:59 AM  
Anonymous Anonymous said...

And advertising women are all witty fucks.

11:05 AM  
Anonymous Anonymous said...

Where did the blog on AWARD/Two de Force go?

11:22 AM  
Anonymous Anonymous said...

Hey Steve,

Are you are the same twat as the cnut in the Greenwood on Tuesday night looking for a fight, I'm sure you are, because you used the same stupid fucking line.

Mouthing off about how many millions you'd made last year. Didn't give a fuck then, don't give a fuck now.

We're not in advertising for the money.


11:23 AM  
Anonymous Anonymous said...

'Steve' was attempting to give most of you sad little award-obsessed posers some long overdue perspective, even if in a fairly provocative way.

From your hysterical and abusive reactions it seems he struck a nerve.

Ignore the bit about his supposed wealth. It's not relevant to the general thrust of his argument.

But guess what? He might even be right.

11:39 AM  
Anonymous Anonymous said...

Hey 11:39,

You obviously didn't hear me. WE'RE NOT IN ADVERTISING FOR THE MONEY!

11:46 AM  
Anonymous Anonymous said...

Steve is obviously in advertising and on a wind up. Re read his post. He claims he doesn't have much to do with it yet knows a hell of a lot about it all.

11:52 AM  
Anonymous Anonymous said...

Millionaire Steve Vs Sydney Suit please.

12:09 PM  
Anonymous Anonymous said...

As someone who doesn’t have a lot to do with advertising, after reading this blog, I'm surprised most Australians consider you lot to be bottom-feeding-scum-maggots who just beat used car salesmen as the least respected workers in the country.

Without the reams of newspaper printed for and by your industry daily, I'd have nothing to cover myself with on my park bench at night. See, I lost a million before I was 30.

Long live mainstream advertising!

Have a nice day.


12:31 PM  
Anonymous Anonymous said...

'Not in advertising for the money'
I agree. I'm in it for the pure joy of coming up with ideas for someone else.

But then again, I also like being fisted.

1:42 PM  
Anonymous Anonymous said...

I'm in advertising for the free booze and cheap women.

2:57 PM  
Anonymous Anonymous said...

Cheap whores, the lot of you....

3:09 PM  
Anonymous Anonymous said...

Long live the direct monkey's...

4:03 PM  
Anonymous Anonymous said...

Don't worry, mainstream creatives will soon become extinct and it'll be just like Planet of Apes.

4:22 PM  
Anonymous Anonymous said...

What happened to the blog about AWARD being set free

4:42 PM  
Anonymous Anonymous said...

not in in for the money? utter bullshit. this blog has made envy into an artform. check out the collins vitriol. all you need now is an award show to enter it in.

4:45 PM  
Anonymous Anonymous said...

So what are you saying, you are in it for the money?

5:53 PM  
Anonymous Anonymous said...

hell yeah!

5:59 PM  
Anonymous Anonymous said...

4:45 here.....5:59 was someone else. the answer 5:53 is that i am not in "it". i am in the production industry, and quite frankly there are very few of us (in the production industry) who would do ads if it were not for the money. this mindless little blog is a great example of the talentless twats we have to put up with & even make look slightly intelligent. please don't tell me that you're really a "film maker" & you're in it for the art.

7:11 PM  
Anonymous Anonymous said...

Advertising doesn't seem to be very complicated. Can someone explain to me why it's so hard to come up with creative ways to sell things? Why are creatives so precious about the work? People hate ads. Even a great ad will leave you feeling cheap and used. I think it's hilarious. What's not funny is the appalling spelling on this blog. Your and you're. It's not rocket science.

9:55 PM  
Anonymous Anonymous said...

Call me crazy, but I love my job.

Awards are a motivator and force us to do more interesting work. Twats like Steve should be thankful we are taking something he typically hates and trying to make it funny or emotional. Face it, advertising won't go away, whether we are in podcasts, content or a fucking hologram. So, we could all get mad at ourselves for trying to make it great or we could keep trying to make it even better. I know that when I show my family and friends the work I do they all love it and say I wish all advertising could be like that.

So all you cunts who think people would rather we didn't try and just flashed them a price, you might be in the wrong business. There are plenty of openings for accountants and car salesmen. I sure as shit am not one of those.

What we do is a job. And it's a hell of a lot more interesting than most people's jobs. I get to travel the world meeting photographers, directors, artists, celebrities and the occasional stripper. And I use my brain every day.

I suggest you do the same Steve-o. So what do you do everyday fuckwit?

9:01 AM  
Anonymous Anonymous said...

9.01, I think you've totally missed his point. You're a fool.

9:24 AM  
Anonymous Anonymous said...

Face it knobheads. Without advertising there would be no newspapers, no TV, no magazines, sport would be a hell of a lot harder to access and some sports would not be able to go on (F1 a good example) , radio would not exist, and life would be a hell of a lot more mundaine and pretty dam plain. Advertising supports all media and entertainment. You cool to lose these sources of information and entertainment from your life?... If so maybe advertising isn't worthwhile.

If not, then quit wingeing and go back to making your millions, sipping chardy and reading your Golf Weekly.........

11:40 AM  
Anonymous Anonymous said...

great call... the rest of you tools that whinge about the industry, you've been in it too long. leave... if there's one thing i know, you won't be missed because there's plenty of people that have as a lot more passion that can do your job twice as good as you. and steve, no-one wants to hear stories about your millions - you sound like the kind of fool who whacked $100,000 of your families money on a 10 to 1 horse. your judgemental wrap up of the advertising industry is far from the truth and has caused me and my co-workers plenty of hearty laughs. shame shame shame

11:58 AM  
Anonymous Anonymous said...

i love ads. Because i make money making them.

1:16 PM  
Anonymous Anonymous said...

I also love my job. I just hate all the sad, bitter dickheads in my industry.

10:06 PM  
Anonymous Anonymous said...

I also love my job. I love the fact that it gets me out of bed at 4 in the morning bashing toes and squinting for a pencil and paper. I love trying to go back to sleep with a smug grin plastered across my face. Awards are nice, but they don't get me as giddy as a really cool idea.

2:19 AM  
Anonymous Anonymous said...

seriously, how the fuck do you dream useable ideas? Don't tell me you're dreaming about briefs, that's just weird.

Shouldn't you be dreaming about having sex with a three-breasted hooker while floating above a sea of eyeballs in a hot-air balloon?

4:26 PM  
Anonymous Anonymous said...

Wish I could dream a useable idea. I'd probably get more sleep that way. Who said anything of dreaming about briefs? My only dream is for a pair of briefs that doesn't crush your jatz. Then I would be in heaven. That hooker scenario sounds a touch alarming. Mostly because I'm unsure of the mechanics involved when one is going for it in a hot-air ballon. That wicker basket has to chafe.

9:33 PM  
Anonymous Anonymous said...

4:26, I don't think the figure of your ridicule was talking about ideas that come to you in a dream. It's the ones you think of when you wake up for no particular reason in the middle of the night.

Upon realising you're awake, your mind might turn to that brief in your in-tray and tap you gently on the shoulder. "Let's have a little think about it" it says. "No, fuck off, it's the middle of the night, go back to sleep you little bastard" you say to it.

But it just won't listen. And then, whooshka, there it is: the idea. You lie there in the darkness giggling to yourself as you work out some of the details.

Then you congratulate yourself on being a genius, kiss yourself goodnight, go back to sleep and write it up when you get into the office in the morning.

Well, that's how it's worked for me on several occasions.

In particular for a TV commercial that eventually went on to pick up a Lion a few years back.

12:56 PM  
Anonymous Anonymous said...

Nice one Capt. Snooze.

1:08 PM  
Anonymous Anonymous said...

12:56 PM I think you're still dreaming.

1:51 PM  
Anonymous Anonymous said...

Look all I'm saying is unless you are in the top 10% with the big money creatives in this industry (or a suit), your salary as a mid weight creative is at best just above the Australian average.

Basically, most of you nailed it. We do it coz it's fun, and the awards are a great driver. They are pretty much the only way you get a pay rise.

2:06 PM  
Anonymous Anonymous said...

I would nominate Reardo for an award if he returned my Band of Brothers.

2:48 PM  
Anonymous Anonymous said...

Here's an idea.

Let's host a 'state of origin' style AWARD show, but more a 'country of origin'.

So all the ex-pat english creatives have to compete against other english creatives. And all the Aussie ex-pats compete against Aussies...

And then, we can see who the genius's really are, have a half time blood bath, drink way too much, throw up on each others jersey's / ideas and eventually work out which 'country' produces the most creative genius's.

Or not. But it's better than wanking about how good or how not good the industry is, seriously guy's get over it or get out of it.

10:30 AM  
Anonymous Anonymous said...

At the risk of being picky, the plural of genius is geniuses, genius. Bloody art directors.

1:21 PM  
Anonymous Anonymous said...

or genii.

1:24 PM  
Anonymous Anonymous said...


4:43 PM  

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