Tuesday, November 14, 2006


Today (Tuesday 14 November) KFC will become the only brand visible from space. In a World first the company will unveil a giant logo made from lighted tiles in the Nevada desert, to launch its new-look Colonel logo.
The cosmic Colonel Sanders logo is located in the “UFO Capital of the World,” on The World’s only Extraterrestrial Highway. Area 51 is considered top-secret and the epicentre of inter-galactic communication.
Measuring a record-breaking 7,990 meter square KFC will unveil the new face for Colonel Sanders to mark the official debut of a massive re-image campaign that will update 14,000-plus restaurants globally, including 600 in Australia over the next five years.


Anonymous Anonymous said...

kinda makes you wish you earned your living curing cancer, doesn't it?

3:41 PM  
Anonymous Anonymous said...

...can we just make that logo a little big bigger, so the client can see it from his Virgin Galactic flight.

4:52 PM  
Anonymous Anonymous said...

They are obviously targeting astronauts. I guess their chicken nuggets are kind of like dehydrated space food, so it makes sense.

5:10 PM  
Anonymous Anonymous said...

Are there any awards for curing cancer? I'd love to have a go if there is, particularly if it's an adfest or London International.

5:33 PM  
Anonymous Anonymous said...

makes me sick to be honest.

6:12 PM  
Anonymous Anonymous said...

Shit brand, shit product, shit idea, perfect.

6:51 PM  
Anonymous Anonymous said...

5:33 - Is a Nobel prize a big enough award for you.
Beats a Lion any day.

12:03 AM  
Anonymous Anonymous said...

"kinda makes you wish you earned your living curing cancer, doesn't it?"

yes, it does.

But if it had been a nike logo or the adidas three stripes or a big miller lite bottle, we would have said it was genius.

4:02 AM  
Anonymous Anonymous said...

If you can view the logo on Google Earth, does that make it multimedia?

9:01 AM  
Anonymous Anonymous said...

Seen from space?

Done. 400 BC by Emperor Nasi Goreng.

9:20 AM  
Anonymous Anonymous said...

With google earth these days you can pretty much see any logo from space.

But, having said that, a big fuck-off KFC logo should deter aliens from invading any time soon.

10:21 AM  
Anonymous Anonymous said...

nice site

11:22 AM  
Anonymous Anonymous said...

It reminds me of Pepsi in 1985 spending a shitload of money seeing if laser projections couldn't turn the moon into a giant Pepsi logo (no shit). In the end they put it in the 'too hard basket'.

12:50 PM  
Anonymous Anonymous said...

Would've been better if that was released on April 1.

12:51 PM  
Anonymous Anonymous said...

Seen it before.


7:32 AM  
Anonymous Anonymous said...

What a fucking waste of money.

1:59 PM  
Anonymous Anonymous said...

Makes sense to me. You can see half their loyal customers from space too.


9:16 AM  
Anonymous Anonymous said...

Given the urban myths that KFC is made out of genetically modified chickens and who knows what other kind of alien ingredients nowadays on top of their secret recipe, perhaps that all along they have been in preparation to open up the brand to new markets - such as martians!

The good news though, is that if martians end up liking KFC they may not want to eat our children instead.

Good to see that KFC is still being considerate of the community

12:25 PM  
Anonymous Anonymous said...

Is it going to pick up? Probably not.
Hey, at least it's better than all the other crap in space.
Well done team. I like it.
As for all the nay sayers on this blog go back to your brochures.

2:34 PM  

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