Wednesday, January 17, 2007


BMF Sydney has put to air a satirical three-minute TV spot tackling unAustralianism just in time for Australia Day. This year Sam Kekovich’s address to the nation see him encourage all Australians to gather round a Lamb BBQ for an Australia Day Party.
Aiming to spark a political following and no doubt criticism, Sam will again urge Aussies to eat Lamb on Australia Day and highlight all that has been unAustralian in the year that was.

Executive Creative Director: Warren Brown
Copywriter: Dennis Koutoulogenis
Art Director: Dale McGuinness
Agency Producer: Louise Hodgeson
Account Management: Sarah Crane, David Flanagan, Julie Burke
Director: Trent O’Donnell, Jungleboys
Producer: Jason Burrows, Jungleboys
Sound: Barry Stewart – Sound Resevoir
Client: Meat & Livestock Australia


Anonymous Anonymous said...

Nice, but I prefer Sam's work for Max Kirwin Mazda!

9:41 AM  
Anonymous Anonymous said...

Quite funny. Very long.

2:17 PM  
Anonymous Anonymous said...

Almost too long. I really didn't like the Martin Luther king reference. It really loses its potency when Sam delivers it. The Political angle was quite amusing.

4:15 PM  
Anonymous Anonymous said...

Hasn't this series reached its used by date?

The increase in length is inversely proportional to its humor.

7:54 PM  
Anonymous Anonymous said...

Looks like BMF are serving "lame" for Australia Day.

The first two passes at this were funny but all that is left is try hard scraping at the bottom of the jingoistic barrel.

Make it stop.

11:03 PM  
Anonymous Anonymous said...

Pulling up the skater's pants was funny. How badly I've wanted to do that myself.

9:48 AM  
Anonymous Anonymous said...

Kinda agree with these comments, while the first two were funny, original, topical etc etc. These very long ads kinda bore me. The road blocks on TV last Sunday night were too long. Who's doing the research for BMF? I though long TV ads were a thing on the past??

10:40 AM  
Anonymous Anonymous said...

thing about this new system is you can't turn it off!!!!

11:47 AM  
Anonymous Anonymous said...

This is an excellent campaign
Sam is soo Aussie!

5:01 PM  
Anonymous Anonymous said...

It was a classic sequel. The first incarnation was such a hit, what next? Make it longer of course. Include more villians. They even had some special effects this time, like moving footage. There was too much time between laughs (sniggers). I think the foray into the politics theme was unnecessary because the ad already has the tone of a "state of the nation" speech. If you attempt a political lampoon go all the way. On the positive side, a wet dream for the gaggle of copywriters that were involved. Next year, let's have a change of menu I reckon.

8:04 PM  
Anonymous Anonymous said...

Sam has jumped the shark.


8:18 PM  

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