Wednesday, April 11, 2007


de pasquale Brisbane’s Creative Director Cos Luccitti (pictured) has been appointed as the agency’s Chief Executive Officer, allowing founder Gino De Pasquale to step into a more strategic role.
Over the past 12 months, de pasquale has experienced growth and recognition at every level with a 40 per cent increase in its client base; more than 25 per cent increase in billings and staff growth of nearly 50 per cent. The agency also opened an office on the Gold Coast and was ranked Queensland’s Number One advertising agency in Business Queensland’s 2007 Book of Lists.
Gino De Pasquale said the growth had been spearheaded by the combination of Luccitti’s creative influence and business savvy together with a commitment to tactical thinking by Director of Strategy, Craig Levitt: “I will be focusing on developing new opportunities outside the business to let the new team’s creativity run wild and deliver a fresh new approach that takes the company to a new level.
de pasquale is currently Queensland’s most-awarded agency after taking out 14 Gold and Silver Awards at the 2006 BAD Awards and also a Gold and Silver Award at the recent Cream Awards.
Over the past 18 months, de pasquale landed some big accounts and delivered some even bigger results for their clients: ABC Learning Centres experienced a three hundred per cent increase in telephone enquires over the campaign period; Rush Flavoured Milk’s sales grew by thirty per cent in a twelve month period; and Skytrain experienced a twenty-one per cent increase in revenue within the first three months of the campaign.
Luccitti will perform the dual roles of CEO and Creative Director: “I’ll reassess playing both the roles in a few months, and look at who may possibly taker over the Creative Director role if need be. I’m fortunate to be surrounded by some very talented creative bodies so the position won’t be too difficult to fill”.


Anonymous Anonymous said...

Despite being cruelly named so as to cause possible confusion with a cos lettuce, Cos is a very likable bloke who always laughed at my jokes when we shared jury duty way back in the 14th Century.

A well deserved promotion no doubt.

Love, Monty

4:59 PM  
Anonymous Anonymous said...

It is fantastic to see a creative take the lead for an agency from a business perspective as well. Congratulations Cos and De Pasquale.

5:09 PM  
Anonymous Anonymous said...

never 'eard of 'em.

sounds like a westy nightclub.

8:20 AM  
Anonymous Anonymous said...

A great guy and a natural manager of people. Really refreshing to see a creative at the helm of an agency. Well done Cos ; )

9:57 AM  
Anonymous Anonymous said...

Well done Cos - over four years in the making! Best wishes to Gino's new endeavours.

xx Toni

10:25 AM  
Anonymous Anonymous said...

Yeah he's alright

12:33 PM  
Anonymous Anonymous said...

nice one cos. now, who's going to do those myer centre ads?

5:28 PM  
Anonymous Anonymous said...

Here's a tip 8.20 am..while you are such a coward as to say something like that under the anonymous tag no-one has ever heard of you.

I'll take a punt..get back to your mac and design that swingtag ...

8:03 PM  
Anonymous Anonymous said...

To 8.03 pm, I agree that people shouldn't make anonymous jabs but I find it funny that you then take shots anonymously yourself.

Plus, not to be picky, you told 8.20 'to get back to your mac' chances are if he is posting on a website, he's probably already at his mac.

9:06 AM  
Anonymous Anonymous said...

Not to be picky either - but 8.20am would be putting in a pretty long day if he/she (my money's on he) were still at their mac at 8pm....

11:19 AM  
Anonymous Anonymous said...

Gee, I dunno, 11:19. 8:30 kick-off is pretty common these days, so the ignorant brown-noser probably gets in a little early to impress his boss.

4:48 PM  
Anonymous Anonymous said...

Great to see the creative handsome Cos known to his very old school friends as Costanzo Luccitti doing soooooo well. Love your work!!
Love Jo X

2:32 PM  

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