Thursday, May 03, 2007


Saatchi & Saatchi Sydney has regained the number one spot in the 2007 Campaign Brief Creative Rankings, which have just been published, a position held by Colenso BBDO Auckland for the last three years. Saatchi’s are nearly 500 points ahead of Colenso and nearly double the points of third placed George Patterson Y&R, Melbourne.
Rises this year include George Patterson Y&R Melbourne (from #14 to #3) thanks largely to the success of the Carlton Draught ‘Big Ad’, Saatchi & Saatchi Auckland are back up there where they belong (from #12 to #4), Lowe Hunt Sydney have rocketed up the chart (#46 to #6) thanks to the Lynx Jet girls, Publicis Mojo Melbourne (#13 to #8) and TBWA\Whybin Auckland (#48 to #12) on the back of the Adidas ‘Be the Ball’ work.
Some nasty falls include DDB Auckland (#3 to #7), BMF Sydney (#6 to #9), Clemenger BBDO Wellington (#6 to #10), M&C Saatchi Sydney (#5 to #13), Leo Burnett Sydney (# 8 to #16), DDB Sydney (#10 to #22), M&C Saatchi Melbourne (#22 to #35), Whybin\TBWA Melbourne (#24 to #45) and Whybin\TBWA Sydney (#18 to #29).
In the Top Creative Directors' chart, David Nobay, ECD of Saatchi & Saatchi Australia, is the new #1, taking the top spot off Toby Talbot, CD of DDB Auckland. Richard Maddocks @ Colenso BBDO Auckland retains the #3 spot, followed by Darren Spiller, ECD of Publicis Mojo Australia (up to #4 from #10), Mike O'Sullivan, ECD of Saatchi & Saatchi NZ (up to #5 from #7), Nick Worthington, ECD of Publicis Mojo Auckland is #6 (down from #5), James McGrath, ECD of Clemenger BBDO, Melbourne is #7 (up from #18), Adam Lance, former CD of Lowe Hunt Sydney, now a consultant, is #8 (up from #74), his boss Lionel Hunt is #9 (up from #106) and former DDB Auckland CD Paul Catmur, ECD of Y&R Australia/NZ is #10 (down from #4).
In the Top Creatives chart, four current and former Lowe Hunt Sydney creatives share the #1 spot thanks to their Lynxjet campaign: Dejan Rasic, Simone Brandse, Michael Canning (now at BMF Sydney) and Howard Collinge (now a consultant). They take the top spot from former Saatchi NZ CD Toby Talbot at DDB NZ (#5), followed by former Saatchi NZ creative Steve Back (DDB Sydney) at #6, former Saatchi NZ team Dave Bowman and Matty Burton (now both at Droga5, New York) at #7 and #8 respectively, former Lowe NZ CD Josh Moore (now consulting) at #9 (down from #6) and Guy Roberts from TBWA\Whybin Auckland at #10 (from nowhere) due to his contribution to the Adidas 'Be the Ball' work.
In the Network Rankings, BBDO, for the third year running, is once again firmly on top, well ahead of arch rivals Saatchi & Saatchi at #2, Publicis at #3 and Y&R at #4.
The CB Creative Rankings count the top four international award shows: Cannes, Clio, D&AD and The One Show; plus the big three regionals: AWARD, The Work and - back after a long break - the Caxtons. (The Kodak Gongs, which have been counted for the last two years since their inception - have since merged with AWARD).
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Anonymous Anonymous said...

Lowe's on fire.

3:13 PM  
Anonymous Anonymous said...

good on ya Nobby. Well earned - you Saatchi boys have done some pretty awesome work recently and you've taken more than your share of bitching. Thought I'd get the first positive comment in before the obvious suspects start slagging. (No, I don't work at saatchis, but I know someone w2ho knows someone who does).

3:16 PM  
Anonymous Anonymous said...

The Cream once again rises to the top.

Congrats Saatchis.

3:22 PM  
Anonymous Anonymous said...

Congratz to Dejan. Well deserved. I'm sure the other 3 creatives who share 1st place with you are are very thankful you shared the Lynxjet idea around.

6:51 PM  
Anonymous Anonymous said...

incredible how a junior team can get to number 1 by helping other people with their idea. that's talent.

however well done to dejan and howard.

7:00 PM  
Anonymous Anonymous said...

Well done Dejan. Right were you should be ; )

7:53 PM  
Anonymous Anonymous said...

Well done to the creatives at Lowe. Nice work.

8:05 PM  
Anonymous Anonymous said...

Congrats to Adam Lance (former Lowe Hunt), who came up with the idea that lead to the Lynxjet Campaign...Dejan was one of the art directors who helped execute the campaign.

12:48 AM  
Anonymous Anonymous said...

Funny how Lionel Hunt's ranking has also skyrocketed. Seems he is also trying to take credit for Lynxjet.

7:24 AM  
Anonymous Anonymous said...

Well done Howard and Dejan!

8:27 AM  
Anonymous Anonymous said...

Fucking hell guys, grow up, and fast. What a bunch of bitches. These days agencies are so stretched that big briefs like Lynx get shared around with different teams executing different elements of the same campaign. So what do we do now, create new fields on award credit forms for 'idea generators' and idea 'executors'?? You don't hear Dejan or Howard bitching, so why should you?? There's a difference between 'taking' credit and 'sharing' credit. Congratulations to EVERYONE involved on the Lynxjet campaign. Pure magic. And yes, that Includes Lionel. Legend.

9:42 AM  
Anonymous Anonymous said...

Where have all the Saatchi slaggers gone?
This blog is no fun with out you.

9:55 AM  
Anonymous Anonymous said...

Well done to Simone and Michael for all their hard work.

9:57 AM  
Anonymous Anonymous said...

Just for the record, 3.16, the Saatchi boys also include award winning GIRLS. Shannon Sutherland and Kathy Mattck did some great TV and print for Unifem, and Mel Coenen (now freelance) did the Olay campaign picking up awards and finalists at the moment.

1:21 PM  
Anonymous Anonymous said...

"Just for the record, 3.16, the Saatchi boys also include award winning GIRLS. Shannon Sutherland and Kathy Mattck did some great TV and print for Unifem, and Mel Coenen (now freelance) did the Olay campaign picking up awards and finalists at the moment."

Funny considering the creatives and their respective clients. I bet all the boys are bitching they don't get to work on Olay. Oh Jesuth Christ !

11:22 AM  
Anonymous Anonymous said...

Actually a lot of the Saatchi boys have also worked on Unifem and Olay...and a lot of the girls have worked on brands such as Toyota and Tooheys. Keep up. I can't BELIEVE people are still sexist enough to believe that women only work on 'girl' brands and boys only work on supposed 'boy' brands. Give me a break.

I'm sure most of the boys probably use Olay too... and the girls probably drink Tooheys.

3:50 PM  

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