WHY NEW ZEALAND SHOULD BE ELIGIBLE TO ENTER THE CAXTONS

Why aren't NZ agencies eligible to compete in the Caxton Awards?

CB contacted Tom Moult (left), chairman of the Caxton Committee as well as Martin Curnow from Caxton co-sponsor Fairfax, to ask the reason why. Both are new to their roles and both had no idea if there was any good reason why not.

It has been a brilliant Australia only institution for 30 years, but CB believes times have changed, the NZ and OZ ad industries are so much closer now, and besides, these days Fairfax has a big presence in New Zealand.

Both Moult and Curnow agreed a bit of trans Tasman rivalry would add spice to the awards, raise the bar creatively, and it would be good to have more Kiwis attending the weekend as delegates and/or speakers. Moult thought it was worth bringing up at the next Caxton Committee meeting in three weeks time. (There might be some long standing reason for excluding NZ but we will find out soon enough.)

Anyway, if the Caxton Committee agrees to allow NZ participation next year, would everyone welcome the change? Would NZ creative directors want to enter? Are there any objections from Australian CD's?

CB would be prepared to reinstate the Caxtons to the CB Creative Rankings, if New Zealand was allowed to participate. (The Caxtons were originally part of the Rankings, but was dropped after a Kiwi protest). This would probably lead to a vast increase in entries, and hopefully encourage a better standard of press advertising on both sides of the Tasman.

And you never know, if all goes well, the 2006 or 2007 Caxtons might be held in NZ. (As this year it's on Hayman Island, destined to be the greatest Caxton venue ever, no doubt a few Kiwis will come over as delegates anyway!) .

Feedback is wanted, post your comments now.

CARLTON DRAUGHT "BIG AD" A HIT AROUND THE WORLD

If you haven't seen it yet, here it is. Any problems, go to www.bigad.com.au

SAATCHI LEAD CAXTON FINALIST LIST

Judging of the 2005 Caxton Awards has been completed, resulting in 50 finalists, 21 category winners and a Quinlivan Black awarded. CB Agency of the Year Saatchi & Saatchi Sydney lead the agency pack with 12 Finalists, all for Toyota, followed by Arnold, Sydney with eight and Marketforce Perth with seven.

The awards, now in their 31st year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year.

The judging panel (pictured) included: Mick Hunter – Chairman of Judges (Whybin TBWA, Sydney), Jane Caro (FCB Sydney), David Westgate (Westgate & Friends, Sydney), Jay Furby (Arnold Australia, Sydney), Jules Webster (Clemenger BBDO Sydney), Adam Barker (GateCrasher, Perth) and Graham Johnson (M&C Saatchi, Sydney).

Winners will be announced at the 2005 Caxton Seminar Weekend to be held at Hayman Island, Great Barrier Reef, Queensland – October 7th to 9th 2005. Bookings are filling fast and close August 3. Be sure to guarantee your place at Caxton 2005 – numbers are strictly limited.

For further information on the Caxton Weekend Awards Seminar, please contact Pip Ward at Two de Force, 02 9281 8788 or email pip@twodeforce.com.au

Caxton Awards 2005
FINALIST LIST

Automotive
Steve McQueen
Young & Rubicam Sydney
Jaguar Australia

Automotive
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Automotive
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Community Service and Charity - single execution
ICBL
Arnold Sydney
International Campaign to Ban Landmines

Community Service and Charity - single execution
Fireworks
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Community Service and Charity - single execution
Drunk Driver
JWT Melbourne
David Hookes Foundation

Community Service and Charity - single execution
Harmed
M&C Saatchi Sydney
Sydney Dog's Home

Community Service and Charity - campaigns
Sprinter, Wheelchair Basketball, WheelChair Tennis
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Community Service and Charity - campaigns
10, Falling, Harmed
M&C Saatchi Sydney
Sydney Dog's Home

Fashion, Clothing & Accessories, Cosmetics,
Toiletries & Health Care
Pen
JWT Sydney
Pfizer

Fashion, Clothing & Accessories, Cosmetics,
Toiletries & Health Care
Big Bang
Marketforce Perth
Rossendorfs

Food & Groceries
Bum
Marketforce, Perth
Brownes Dairy

Food & Groceries
Belly
Marketforce, Perth
Brownes Dairy

Holidays, Travel, Sports & Leisure
Laundry
Cummins & Partners, Melbourne
Virgin Blue

Media & Entertainment
Trump Trump
Love Communications, Sydney
Australian Financial Review

Topical
Australia Day Irony
BMF Sydney
Meat & Livestock Australia

Topical
Bush
Young & Rubicam, Melbourne
Cottons

Topical
Well Done Charles
Young & Rubicam, Melbourne
Cottons

Topical
Fireworks
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Retail
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Retail
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Retail
Suntan
Clemenger BBDO Sydney
Video Ezy

Copy Craft
Invite
M&C Saatchi Sydney
Lyndon Sayer - Jones

Copy Craft
Skid Marks
Marketforce Perth
Office of Road Safety

Copy Craft
Big Bang
Marketforce Perth
Rossendorfs

Copy Craft
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Art Direction Craft
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Art Direction Craft
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Art Direction Craft
BT - David Brent
HOST Sydney
BT Financial Group

Photography Craft
Skins Women Chest
Arnold Sydney
Skins Compressions Garments

Photography Craft
Skins Women Arm
Arnold Sydney
Skins Compressions Garments

Photography Craft
Skins Swoosh - Basketball
Arnold Sydney
Skins Compression Garments

Typography Craft
Baked Beans
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Typography Craft
Climate Control
Saatchi & Saatchi Sydney
Toyota Motor Corporation Australia

Typography Craft
Skid Marks
Marketforce Perth
Office of Road Safety

Best Advertising Campaign - (Newspaper Campaigns Only)
Missing
Marketforce Perth
Brownes Dairy

Best Launch of A New Product or Service
Skins Women Arm
Arnold Sydney
Skins Compressions Garments

Best Launch of A New Product or Service
Skins Women Chest
Arnold Sydney
Skins Compressions Garments

Best Use of Small Space - single execution
Bad Headline
Young & Rubicam, Melbourne
Art Exhibitions Australia

Best Use of Small Space - single execution
Pay much more tax
Love Communications, Sydney
Genesys

Best Use of Small Space - single execution
Rules
Clemenger BBDO Sydney
Mosman Rugby Club

Best Use of Small Space - single execution
Fitter & Turner
Young & Rubicam, Melbourne
Defence Force Recruiting

Best Use of Small Space - campaign
Office of Road Safety Campaign
GateCrasher Advertising, Perth
Office of Road Safety WA

Best Classified Ad
Take Quiz
Advertising Depot
Advertising Depot

Best Classified Ad
Fitter & Turner
Young & Rubicam, Melbourne
Defence Force Recruiting

Best Classified Ad
Wingers
Clemenger BBDO Sydney
Mosman Rugby Club

Best Brand Campaign (Newspaper Campaigns Only)
BT - David Brent, Edward de Bono,Keisha Castle-Hughes, George Burns
HOST Sydney
BT Financial Group

NIMS - Fashion, Clothing, Access, Cosmetics,
Toiletries, Health & Gen. Retail
Skins Women Chest
Arnold Sydney
Skins Compression Garments

NIMS - Fashion, Clothing, Access, Cosmetics,
Toiletries, Health & Gen. Retail
Skins Women Arm
Arnold Sydney
Skins Compression Garments

NIMS - Most Innovative Use of the Medium
Fairfax Inserted magazine
Fairfax
Toyota

AWARD JUDGES 2005: WHAT A LIST!

AWARD has just released the full list of judges for this year's awards - and there is no doubt it's the best line-up ever.

For the first time, there is equal representation between Asia, Australia and New Zealand in the glamour TV/Cinema and Print categories, plus several prominent expats have been invited to judge, two of them worldwide creative directors: David Droga from Publicis and Craig Davis from JWT. The other expat is Ben Nott, senior creative at TBWA\Chiat\Day, Los Angeles (and defacto deputy worldwide CD, the right hand man of John Hunt).

AWARD Judging will be held in Sydney September 26th to 4th October and Call for Entries close in 2 weeks. This year AWARD will add several new awards, including Agency of the Year (sponsored by Yahoo!), Network of the Year (sponsored by Nova FM) and Client of the Year. These will be devised from a point system taken from the winners at AWARD 2005. In addition, a new category ‘None of The Above’ will be introduced - Not a traditional media idea, not an innovative media idea, not a media idea at all. Just an idea. Go to the AWARD website for all details: www.awardonline.com

AWARD EVENTS:

AWARD Dinner – featuring AWARD Judges 2005.
Meet the most outstanding creatives in the region PLUS guests David Droga, Craig Davis and Ben Nott Sydney, Wednesday 28th September 6.30pm Limited Tickets, contact Lucy at AWARD to reserve your place.

AWARD Presentation Evening – November 11th 2005.
The industry event of the year! Wharf 8. After party TBC.

TV/CINEMA JURY
Chairman: Cameron Hoelter, Clemenger BBDO, Melbourne
Paul Catmur Executive Creative Director DDB New Zealand, Auckland
David Droga Worldwide Creative Director Publicis Worldwide, New York
Emma Hill Creative Director Clemenger BBDO, Melbourne
Jonathan Kneebone Joint Creative Director The Glue Society, Sydney
Ted Lim Executive Creative Director DDB Naga Sdn Bhd, Kuala Lumpur
Linda Locke Chairman and ECD Leo Burnett, Singapore
Richard Maddocks Creative Director Colenso BBDO, Auckland
David Nobay Creative Director Saatchi & Saatchi, Sydney
Ben Nott Creative Director TBWA\Chiat\Day, Los Angeles
Thirasak Thanapatanakul Executive Creative Director Creative Juice/G1, Bangkok
Nick Worthington Regional Creative Director Publicis Mojo, Auckland

PRINT JURY
Chairman : Christian Finucane : 12:20, Sydney
Kitti Chaiyaporn Executive Creative Director Publicis Thailand, Bangkok
Eugene Cheong Regional head of Copy Ogilvy & Mather, Singapore
Craig Davis Chief Creative Officer Worldwide JWT, London
Oliver Devaris Senior Copywriter M&C Saatchi, Sydney
Jay Furby Creative Director Arnold, Sydney
Ruth Lee Executive Creative Director Leo Burnett, Shanghai
Todd McCracken Regional Creative Director Grey Worldwide, Auckland
Mike O'Sullivan Creative Director Saatchi & Saatchi New Zealand, Auckland
Jeremy Taine Creative Director Meares Taine, Auckland
Andrew Tinning Creative Director Marketforce, Perth

CRAFT IN TV/CINEMA JURY
Chairman: Paul Prince, The Sweet Shop, Auckland
Vikki Blanche Director @radical.media
Peter Buckley Deputy Creative Director Saatchi & Saatchi, Sydney
Tim Bullock Director Prodigy
Paul Cutter Director Cyclops Films
Tony Greenwood Creative Director Young & Rubicam, Melbourne
Simon Kane Sound Designer Song Zu
James McGrath Creative Director George Patterson Partners, Melbourne
John Warwicker Director Tomato

PRINT CRAFT JURY
Chairman: Philip Putnam, Creative Director
Duster Creative Director Clemenger BBDO, Wellington
Len Cheeseman Type Director Publicis Mojo, Auckland
Michael Corridore Photographer Michael Corridore
Photographer Sean Izzard Photographer Sean Izzard Photography
Dave Johnson Creative Director The Campaign Palace, Sydney
Steve Minon Creative Director Junior, Brisbane
Michael Simons Creative Director FCB Sydney
Jon Skinner Creative Director 12:20, Sydney
Toby Talbot Deputy Creative Director Saatchi & Saatchi New Zealand, Auckland

DIRECT MARKETING JURY
Chairman: Derek Green, The Hairy Banana, Sydney
Matt Batten Art Director BMF, Sydney
Guy Bolton Creative Director ILEO, Sydney
Mark Chetcuti Art Director Clemenger BBDO, Wellington
Andy Firth Creative Director LOUD, Sydney
Sandra Galiazzo Writer Young & Rubicam, Melbourne
Paula Keamy Creative Director Rapp Collins, Melbourne
Dave King Senior Copywriter M&C Saatchi, Sydney
George Shaw Freelance Writer
Derek Vandenhogen Art Director Leap, Melbourne

GRAPHIC DESIGN JURY
Chairman: Adam Hunt, BWM Sydney
Garry Emery Creative Director Emery Frost, Melbourne
Simon Hong Creative Director Moon Design
Geordie McKenzie Designer Precinct/Nova
David Pidgeon Art Director GollingsPidgeon
Karin Seja Senior Designer Ian Kidd Design
Mark Stott Creative Director Common
Richard Thomas Director RTM Design

RADIO JURY
Chairman: Geoff Reid, JWT, Sydney
Martin Braine Director/Producer Braine Storm Productions
Mike Boswell Creative Director BWM, Sydney
Rebecca Carrasco Copywriter Saatchi & Saatchi, Sydney
Mick Hunter Creative Director Whybin TBWA, Sydney
Andy Lish Creative Director Andy Lish Freelance, Melbourne
Darryl Parsons Copywriter Consortium, Auckland
Danny Searle Creative Director/Deputy Chairman Clemenger BBDO, Sydney
Peter Withy National Creative Director KWP!, Adelaide

INTERACTIVE JURY
Chairman: Grant Johnston, De Pasquale, Brisbane
Brett Corrick Director of Marketing & Search Yahoo! Australia & NZ
Tom Eslinger Art Director/Interactive CD Saatchi & Saatchi New Zealand, Auckland
Matt Cumming Creative Director for Digital M&C Saatchi, Sydney
Derek Ellis Creative Director Massive Interactive
Sean Ganann Creative Director NetX
Kieran Ots Creative Director ILEO
Jonathan Pease Creative Director Tight Knickers
Damian Royce Creative Director Clemenger Proximity, Melbourne

DDB AUCKLAND APPOINTS MORTENSEN DEPUTY CD

Gerald Mortensen has been appointed deputy creative director at DDB NZ.
Says DDB creative director, Paul Catmur: "Gerald has been with us for 18 months and his creative leadership, particularly with McDonald's has helped us enormously through the exciting times we're having.

"He's a loud and likeable guy and gets on with just about everyone from clients to barmen. It has been invaluable to have such an ally as we try to do as much great work as we can across all our clients. He doesn't shirk from the challenging jobs and for an American he demonstrates quite a grasp of the intricacies of the ruck and maul."

THE WORK 05 CALL FOR ENTRIES: FINAL DEADLINE THIS THURSDAY 21st JULY

The final deadline for entries to The Work 05 is this Thursday, 21 July. This year, over 200 agencies in the Asia Pacific region have entered work, from China, Japan, Korea, Taiwan, Vietnam, India, Singapore, Thailand, Malaysia, Indonesia, the Philippines, as well as Australia and New Zealand, once again endorsing The Work (now in its fourth year) as by far the most important and most widely distributed annual in the region.

And of course, all work accepted in the annual are awarded points in the annual Campaign Brief Creative Rankings. And unlike any other awards, all entries are free, with only work accepted charged a fee - no wastage! Any queries or if you have lost your PDF entry kit please email stephen@campaignbrief.com and he will get straight back to you.

AFA/SAATCHI & SAATCHI SHOWCASE TOP INTERNATIONAL DIRECTORS

Twenty-three of the world’s most talented new directors will be honoured at the 15th New Directors Showcase in Sydney on 3 August. One of the ad industry’s most coveted events, the Showcase is a joint venture between Saatchi & Saatchi and the Advertising Federation of Australia (AFA). This annual global search for the best new directorial talent aims to identify and promote the best directors of the future.

David Nobay, executive creative director, Saatchi & Saatchi has just returned from the Cannes International Advertising Festival where the 2005 reel was screened for the first time. “The reel is the most diversified, experimental and multi-dimensional we’ve seen in the history of screenings …. it’s a very provocative reel.”

Added Bob Isherwood, worldwide creative director: “The directing talent that emerged this year is extraordinary and inspiring. The work demonstrates brilliant craftsmanship from all over the world. It shows a maturity way beyond their experience. The 23 new directors on the reel cover a diverse range of approaches, skills and styles. The directors are chosen from over 500 reels submitted by our 132 offices worldwide. It’s highly competitive, and by spotlighting the best, we keep the industry fresh.”

Saatchi & Saatchi’s heads of broadcast production and creative directors spent months seeking out reels of new directorial talent for the Showcase. From those considered – over 500 reels and 2000 individual pieces – a shortlist was then reviewed by Saatchi & Saatchi’s Worldwide Creative Board, which includes David Nobay, to make the final selections for the Showcase.
The Showcase forms a key part of the AFA’s Creative Program. Developed to encourage and foster creative talent, the program includes AFA AdSchool courses in Copywriting, Creative Process, TV and Print Production, Art Direction Principles and e-Marketing, taught by industry specialists.

“Creativity is the lifeblood of advertising and is inextricably linked with the effectiveness of a campaign and the subsequent return on investment. The AFA is committed to proving the commercial value of creativity and strives to ensure that our most creative talent in Australia are able to foster and develop their skills in a vibrant and robust industry”, said Russell Howcroft, AFA National Chairman.

The AFA/Saatchi & Saatchi New Directors’ Showcase will be shown at The Palace Academy Twin, 3A Oxford St, Paddington on Wednesday 3 August from 6pm. For further details and bookings please visit www.afa.org.au or call the AFA on (02) 8297-3800.

SMITH AND GEPPERT JOINS CUMMINS BRISBANE START UP

Following the announcement of its new agency venture in Brisbane, cummins&partners has recruited one of the town’s top teams as joint Creative directors. Mark Smith and Andy Geppert will depart Publicis Mojo Brisbane to be the founding staff of the new agency.

“The heart and soul of any agency is its creative people. It is appropriate that our first appointments are these two guys” says CEO Sean Cummins. “They have an excellent swag of ideas that cover all channels and disciplines, and they understand the Brisbane market very well. They are quietly very ambitious and have a gleam in their eye that suggests a very exciting future. I had been watching the Brisbane market for some time and I kept noticing some lovely work. And it all came from Mark and Andy.

“I am under no illusions that the Brisbane market has its own idiosyncrasies. cummins&partners will be as Queensland in attitude as any agency . My parents come from two of Queensland’s oldest families and I have a long held affection for the place. Where other 'southern' agencies may have fallen short is believing that Queensland is needing some help. It doesn’t. It is robust, creative and capable of world class work. We want to join that dynamic.

"You only have to see the creative work coming out of Miami and Portland Oregon to know that creativity knows no geography” says Cummins.

Says Smith and Geppert: “We’re here because we believe creativity is a mindset, not a geographical science. There is nothing to stop us producing work that people love for Brisbane clients; we know this because we’ve already done it. There’s a real sense of dynamism and progress in South East Queensland right now, a feeling that anything is possible. It’s great to be part of this, and working for an agency that’s as highly regarded as cummins&partners. People see our work and think it’s come out of Sydney or London. They’re surprised now, but it’s only a matter of time before Brisbane is accepted as a creative hub in its own right.

"There’s a lot of talk about budget constraints and conservatism in this market. But the fact is, we’ve worked with some incredibly intelligent and passionate people who appreciate the value of great work. And if there’s one thing we’ve found, it’s this: if the idea is big enough, there is no shortage of talented people knocking on your door to be a part of it.”

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part Six)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part Seven)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part Eight)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part Two)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part 0ne)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part Three)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part Four)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

BOB'S CURIOUS CAMPAIGN BRIEF CANNES VILLA POOL PARTY (part Five)

The highlight of Cannes week for most Aussies and Kiwis was the Campaign Brief Villa Pool Party, which was generously sponsored by top trans Tasman production company Curious Films and top U.S. production company, Bob Industries. Around 150 industry identities rocked up (mostly from OZ/NZ, but quite a few Yanks and Asians) for what turned out to be a truly legendary day, as these pics illustrate.

McQUEEN AND SCHOFIELD HEAD TO FCB AUCKLAND

Saatchi & Saatchi Auckland creative team Billy McQueen and Chris Schofield (pictured) have been lured by creative director Oliver Maisey to FCB Auckland.

The pair have been at Saatchi for a year after joining from Generator, where Maisey was CD (Maisey left last year for a brief stint directing commercials).

Prior to Generator, the pair were teamed at Colenso BBDO Auckland, where they created the TV3 “Invisible Man” ambient idea that won a Silver Lion at Cannes. Other awarded work includes A&M Records “Man Hole Cover” ambient and several ads for Sony, Firestone and Amnesty International.

Meanwhile, Saatchi's Auckland are awaiting the arrival next week of star team Andy DiLallo and Jay Benjamin, who are transfering from Saatchi Sydney.

PAUL BOOTLIS TO ARNOLD SYDNEY

Publicis Mojo Melbourne copywriter Paul Bootlis has been lured by Arnold Sydney, partly as a replacement for art director Dave O’Sullivan (who left to rejoin DDB Sydney last month after a two year stint at Arnold in Melbourne and later Sydney).

Prior to Publicis Mojo Melbourne, Bootlis was freelance out of M&C Saatchi Melbourne, and before that at BMF Sydney. Awarded work includes Ikea “Drama Queen”, Nike “Lance” and Amnesty International “Barbed Wire”.

CLEMENGER BBDO MELBOURNE SNARE BMF DUO

BMF Sydney creative team Andrew Ostrom (right) and Jonas Peterson (left) have been lured to Clemenger BBDO Melbourne, to commence work on July 18.

This senior creative team, both highly awarded individually, will continue a partnership that started in late 2004 , following the departure of Ostrom’s former partner, Andrew Petch to Publicis London (where he is teamed with Cameron Blackley, son of former Clemenger BBDO Australia ECD, David Blackley, who retired last year).

"I'm not sure what was more memorable. The night we spent wooing these boys in Sydney, or the moment they said yes. They are one of the hottest, talented and most consistent teams in the country. And as an agency, that's what we want to build on. They are fresh and unexpected, but strategically strong. I think the creative department will be inspired by them, suits will respect them and clients will listen to them," says Clemenger BBDO Melbourne creative director, Emma Hill.

In 1996, art director Andrew Ostrom commenced his career in Melbourne at Lintas. A year and a half later he was invited to join the start up team for Cummins and Partners (incidentally, teamed with Clemenger BBDO Melbourne senior creative, Josh Robbins, whose influence was a key factor in Ostrom's decision to join). For the last five years Ostrom has worked at BMF Sydney teamed with Petch, and last year the duo was responsible for some of Australia's most recognized and successful advertising campaigns. These include various award-winning Ikea campaigns (including "Stand In Dad") and the infamous "Tongue" spot for Toohey's Extra Dry, the campaign that increased sales by $40 million and was the 31st most awarded in the world including two Gold Pencils at AWARD. Last month Ostrom and Petch picked up two Bronze Lions at Cannes for their "We gave blood" campaign for the Australian Red Cross. This TVC increased online registrations by around 860% and won a Silver Clio and the Grand Award in its category at the New York Festivals.

Jonas Peterson left Swedish hot shop Forsman & Bodenfors in 2004 to move to Melbourne. Forsman & Bodenfors is one of Europe's best independent agencies and a couple of years back was ranked the 11th best agency in the world by the Gunn Report. They are also one of very few agencies that have appeared on the Gunn Report every year since it started. Jonas has been awarded with metal at Cannes, Clio, Epica, LIAA, New York Festivals as well as gold and silvers at both the Swedish national awards and Effies. Peterson has also been on several award juries, both nationally and internationally.

Says Ostrom and Peterson: "It didn't take us long to make a decision when this opportunity came up. Clemenger BBDO Melbourne has always been a real force in Australia, producing successful campaign after campaign. We are both really excited to be joining the creative ranks there and building strong relationships with our clients and producing fresh, interesting and effective work."