Thursday, May 31, 2007


AWARD is a non-political, non-profit organisation with but a single idea: the raising of standards in all creative areas. Its charter is to set standards of creative excellence, to promote this concept in the business arena and to educate and inspire the next creative generation.

Any work first published or aired between July 22nd 2006 and July 8th 2007.

AWARD now accepts work that has appeared anywhere in the world, with the following requirements:

A - In all non-craft categories, work must have originated and been completed in Asia, New Zealand or Australia.

B - In craft categories, the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.

The AWARD Chairman of Judges 2007 is Toby Talbot, ECD of DDB New Zealand. Judging panels will be released at next month.

The AWARD Call for Entry website is open until Friday 6th July, 2007.

All entries must be submitted online. Full details are available on the Call for Entries website as a downloadable PDF file provided in English, Chinese, Thai and Japanese.

Wednesday, May 30, 2007


BMF Sydney has promoted Simon Langley to the position of Associate Creative Director reporting to Warren Brown, Executive Creative Director.
Langley has been with BMF for three years, most recently as Senior Art Director. With over 10 years experience within the advertising industry, Simon has also worked at Publicis Mojo in Melbourne and Abbott Mead Vickers BBDO in London.
Says Warren Brown: “Simon has made a great contribution over the past few years and this new appointment will help BMF continue to grow the business and our creative reputation.”
Langley has won numerous local and international awards, including a Silver Pencil at D&AD, Metal at Cannes, One Show, Clio, British Television, London International and AWARD.


For the cover story of the next issue of Campaign Brief - titled 'The Business: Is It Fun Anymore?' - we invited six prominent creative directors to be clowns for a few hours.
With the help of some of the best makeup artists in Sydney, photographer Toby Burrows created what should be a memorable cover featuring David Nobay, Warren Brown, Jack Vaughan, Rob Belgiovane, Rowan Dean and Jay Furby.
CB was hanging around the shoot trying out the web res video mode of the new Sony T100 Cybershot, which fits in the smallest pocket, a good test for upcoming blog video footage of Cannes events.


  • and
  • Tuesday, May 29, 2007


    Clemenger BBDO Melbourne has put to air an animated commercial launching Fling chocolate bar.

    CLIENT/PRODUCT: Masterfoods/Fling
    TITLE: ‘Forever Is Over Rated’
    AGENCY: Clemenger BBDO, Melbourne
    CREATIVE: ECD James McGrath, CGH Emma Hill, Asst CGH Cameron Hoelter
    PRODUCER: Sevda Cemo
    DIRECTOR: The Glue Society
    PRODUCER: Catherine Chapple
    DOP: Keith Wagstaff
    EDITOR: Charles Ivory @ The Editors
    ANIMATORS: Mad Cow Pictures

    Monday, May 28, 2007


    Clemenger BBDO, Melbourne has put to air a
  • new spot
  • promoting the Four 'N' Twenty Hungry Man pie aimed at blue collar blokes under 30.

    Creative Director: James McGrath
    Creative Team: Tom Martin & Julian Schreiber
    Agency Producer: Sevda Cemo
    Strategy Planner: Michael Hyde
    Director: Tony Rogers
    Producer: Jenny Livingston
    Production Company: Renegade Films
    Sound House: Flagstaff
    Sound Engineer: Stevo Williams
    Editor: Richard Hamer
    Post-Production House: Complete Post

    Sunday, May 27, 2007


    Marketforce, Perth has put to air a series of low budget, pro bono spots for the WA Blind Association.

    Creative Director: Andrew Tinning
    Creatives Team: Andrew Tinning, Tom Wilson , Maisen Hall
    Suit: Gavin Bain
    Sound: Brad Habib @ Double G.
    Agency Producer: Nicole Beer

    Saturday, May 26, 2007


    Adam Hunt, joint CD of Belgiovane Williams Mackay, Sydney, says he will be leaving the agency as of next Friday (1 June) to pursue a range of personal projects and opportunities.
    Hunt has been with BWM for the last three and a half years, during which time he oversaw the creation of some of Australia's most popular advertising, including Telstra BigPond 'Rabbits' and Sumo Salad 'Inner Fat Kid'.
    Speaking to CB, BWM Creative Director Luke Chess acknowledged the contribution Hunt has made, even in the short time that Chess has been at the agency.
    "I’m certainly incredibly grateful to Adam for all of his support and encouragement in my first few months here at BWM. The preparation and insight he’s given me is already standing me in good stead, and I’m sure it will continue to do so.
    "Adam's made an incredible contribution to BWM's creative reputation over the time he's worked here, and I feel privileged to be inheriting a department that's in such great shape."
    Says Hunt:"Luke's a great bloke and a great creative and I'm looking forward to seeing where he takes the place next".
    "For me the last 3 odd years have been an overwhelmingly positive experience. I've learnt an enormous amount from Rob, Paul, Jamie and Greg Reilly. I've played my part in some massive new business wins - including GIO, NIB, Virgin and Guinness.
    "Together with Mike Boswell I've mentored work that's gone on to reach finalist at D&AD, 2 finalists at Cannes, as well as Gold at London International, Gold Mobius, and 3 AWARD Pencils". One ad even made it into the permanent collection at MoMa in NYC (Thanks Kev & Dean!)"
    "I'm incredibly excited about what's ahead for me".
    "My first book Pregnancy - A Man's Survival Guide was published by Random House, and my second and third books are well underway. That's my first focus.
    "My T-Shirt designs have sold thousands for Amnesty. So I'm building a brand - Goatboy - which will specialize in a range of incredibly offensive and funny designs.
    "I've got several other projects through my boutique shit stirring agency AKTIVIST that should make some noise."
    "BWM has been great for me - the next chapter beckons."

    Friday, May 25, 2007


    M&C Saatchi, Melbourne has created a commercial to promote the Melbourne International Film Festival.
    For a high resolution version

  • Agency: M&C Saatchi Melbourne
    Creative Director: Steve Crawford
    Writer: Glenys Gibbons
    Art Directors: Ruben Cirugeda and Murray Bransgrove
    Account Director: Briony Amey
    Production Company: The Guild
    Director: Matt Kamen
    Producer: Chris Kamen


    The big Sydney Campaign Brief / AWARD Legendary Lunch was held at the fabulous Mezzaluna in Potts Point yesterday, attracting the cream of Sydney creatives - 140 in all.
    AWARD co-chairman Philip Putnam welcomed everyone and thanked the sponsors - all of whom were there - on behalf of AWARD.
    The event was generously sponsored by our good friends
    Peter Grasse at

    Geoff Clow at
    and Karla Henwood at

    The Lunch went on as usual, with the diehards ending up at the Bayswater Brasserie and beyond late into the evening. CB managed to take a few snaps and these very dodgy videos, which could ideally do with some major editing but it really captures the fun of the day - before it got messy. (See the rest of the pics in the next issue of CB).


    Brisbane production house, Accomplice, held its official launch on Thursday 17th May. The night was attended by most of the Brisbane advertising community and was a great success. The occasion also presented the opportunity to announce that they will be representing immensely talented Director/DoP, Spencer Newman.
    New Yorker, Newman, who recently moved to Australia after marrying a local girl, has a world-class resume. His work that featured as part of the festivities includes Revlon (Cindy Crawford), American Express and DKNY.
    Examples of Spencer’s work can be found on the Accomplice website:
    Please contact Producer Jodie Camilleri with any enquires: or Wk: 07 3832 5122 / Mb: 0430 191 181


    In a cheeky ad in yesterday’s Sydney Morning Herald, IKEA Australia asks Prime Minister John Howard “to sit on it” in response to the much publicised claims by WA Liberal MP Don Randall that people can’t really expect the Prime Minister to go to IKEA and put together “dodgy chairs”. Mr Randall’s comments were in defense of the PM’s purchase of more than $200,000 worth of new chairs for the Cabinet room.
    Created by its new agency HOST Sydney, in conjunction with creative partner The Glue Society, the IKEA ad states, “We respectfully ask Prime Minister John Howard to sit on it”, and shows an image of the JERRIK swivel chair at only $569, which is significantly better value than the almost $3000 paid for each one of the PM’s chairs.
    There has been intense media interest in the debate about the quality of IKEA chairs following the news from IKEA Australia CEO Kent Nordin that many dignitaries and embassies around the world have purchased IKEA furniture and are very satisfied with its quality and design.
    “Even the King and Queen of Sweden have bought our furnishings and we are currently in talks with the Swedish Embassy here to provide a considerable amount of furniture for its Canberra offices. We would be very happy to talk to the Prime Minister too,” he said.  “We can even offer him an assembly service if he doesn’t feel confident enough to put the furniture together himself.” 
    Yesterday’s ad has also attracted extensive media coverage on TV and radio news and talkback programs. The ad is HOST’s first piece of work for IKEA, and according to Client Service Director Matt Cooney, the relationship has started as it means to go on. “We love to create work that people talk about, and we’re delighted that our first ad for IKEA has got people doing just that,” he said.


    D&AD has announced that Tim Berners-Lee, inventor of the World Wide Web in 1989, will receive the President’s Award for outstanding contribution to creativity. The annually bestowed honour was revealed at the D&AD Global Awards Ceremony & Dinner in London tonight.
    “HTML, URL, HTTP – all these things that people around the world take for granted are down to Sir Tim Berners-Lee,’ said D&AD President Tony Davidson. “He had the vision to create a network that allows people to share knowledge freely across the Internet. The amazing thing is that he told everyone how to use it for free by – you guessed it – posting it on the Internet. Thanks to his innovation, designers have taken the Web to whole new levels of creativity, resulting in 2 D&AD Black Pencil-awarded websites in 2 years.”
    “Think back ten years and you realise how much the Web’s changed our lives. We bid for products on eBay, communicate with Skype and Facebook, and discover new music that has never been played over the airwaves. We share files, photos and advice with people we’ll never meet and create whole other worlds for ourselves in Second Life - and this is only the beginning of the Web’s potential. We owe the very shape of our lives today to Sir Tim.”

    Wednesday, May 23, 2007


    Curious Film has cemented its presence in Australia with the relocation of the remarkably bald Pete Grasse to Sydney, where he is general manager of Curious Australia.
    Curious expanded into Sydney from New Zealand two years ago, producing quality campaigns with top agencies for the likes of Johnny Walker, McDonald’s, Nestle, Just Jeans, Jockey, Continental and Kelloggs.
    Due to its phenomenal success in Oz, the company now offers a full-service production office at Fox Studios, Building 25 in Sydney. Grasse – who has a secret penchant for wigs and false teeth– joins senior producer John Rogers and directors Spencer Susser and Alan White, who are all based at Curious Australia.
    “Most people think I’m a bit retarded when they first see me, but I hope to prove I’m not as dumb as I look. I hate to hear about the death of the industry. I think people who bitch and moan about that shit are short-sighted whingers,” says Grasse, simultaneously adjusting his saftey helmet.
    As for his goals in Australia: “I like to work with people when we can produce something to tell more stories about. I am happiest when we can tell stories about the work we’ve been able to do together. It keeps it entertaining for all of us.”
    Curious Australia represents Curious New Zealand directors Darryl Ward, Robin Walters, Miki Magasiva,, Chris Mauger, and Ben Fisher. Grasse’s Curious Collective, represents internationally lauded production companies Bob Industries, Anonymous Content, Blink Productions and Untitled Films, which have all recently tied up productions with agencies in Australia and New Zealand.
    After hours, the Fellini of the bikini, is at work completing part two of his cult film Bikini Bandits, which stars has-been musicians Dee Dee Ramone, Maynard James Keenan, Captain Sensible and Jello Biafra, and has-been actors Corey Feldman and Dolomite. Bikini Bandits retains a bizarre following of fans across the United States, Europe and Japan and is set to titillate audiences throughout Australia.
    When he still had hair, Grasse was advertising director at Puma based in Hong Kong and Japan. He was lured to the green slopes of Auckland in 2004 as brand manager at Curious Film, and moved to Japan in 2006 in response to demand for the company’s directors in Tokyo. He also became father to his second munchkin – an adorable baby boy.
    Now based permanently in Sydney, Grasse hopes to expand Curious Film’s Australian presence by collaborating with like-minded creatives who share the company’s passion for storytelling and filmmaking.

    Says Grasse: "Drop by for a beer or something stronger at Curious Australia, Building 25, Fox Studios, Moore Park Sydney."


    JWT Sydney is on a bit of a new business winning streak of late, with Olympus, Thrifty and Sheridan coming on board over the last month. Here is the first
  • TV commercial

  • off the ranks for Olympus.

    Agency: JWT Sydney
    Client: Olympus
    Product: E-410 Digital SLR
    ECD: Andy McKeon
    Deputy CDs: Andy DiLallo, Jay Benjamin
    Creative Team: Jay Benjamin and Andy Dilallo
    Agency Producer: Gerri Hamill
    Production Company: Goodoil
    Director: Miles Murphy
    Producer: Matt Long, Sam Long
    Editor: Stewart Reeves @ Guillotine
    Sound: Nylon


    In a disappointing performance, Australia only scored two Bronze Pencils at The One Show, one for DDB Sydney's NAPCAN 'Children See, Children Do' spot, the other in The One Show Interactive Awards, for Leo Burnett Sydney's work on WWF.
    In contrast, New Zealand performed well, lead by TBWA\Whybin, Auckland with a Silver and two Bronze Pencils and Publicis Mojo Auckland with a Silver and Bronze.


    DDB Sydney / Ultimo
    for NAPCAN

    Interactive: Public Service/Non-Profit/ Educational - Single
    Leo Burnett / Sydney
    for World Wildlife Fund


    Outdoor - Single
    TBWA\Whybin / Auckland
    for Sony Computer Entertainment - PlayStation Portable

    Innovative Use of Media - Print: Campaign
    Publicis Mojo / Auckland
    for Campaign Against Landmines

    Innovative Use of Media - Interactive/New Media: Single
    Publicis Mojo / Auckland
    for Campaign Against Landmines

    Innovative Use of Media - Outdoor: Single
    TBWA\Whybin / Auckland
    for Sony Computer Entertainment - PlayStation Portable

    P.O.P. and In-Store - Campaign
    TBWA\Whybin / Auckland
    for adidasNZRU

    Newspaper or Magazine - Campaign
    Saatchi & Saatchi NZ / Auckland
    for World Wildlife Fund

    Monday, May 21, 2007


    In his first major hire George Patterson Y&R executive creative director Paul Catmur has signed award winning creative team Robbie Brammall and Ant Hatton.
    The pair join from Clemenger BBDO, Sydney where they worked across a range of business. Before that, they also did a three-year stint at Dekko in London working on leading retailers, Selfridges, Harrods, and Sainburys, as well as the Labour Party and Easyjet. Their awards haul includes a Bronze Cannes Lion last year, Clios, Caxtons and AWARD.
    Catmur said Brammall and Hatton would add significant weight to the GPY&R creative department: "I've followed Ant and Robbie for a while and I believe that they have the drive and attitude to blossom within the agency. I think they felt constrained within Sydney, so the change will be great for them. I really value their enthusiasm and look forward to some great work."
    They join the agency next month.


    Tasmanian brewer James Boag has released the next chapter in its ‘Who is James Boag?’ campaign, via agency George Patterson Y&R, Melbourne.
    The black and white imagery, created by photographer Helmut Newton and the inspiration for the brand’s advertising for the past 12 years, moves into a new incarnation in 'Waiters'. The new
  • a 90 second commercial
  • the fourth in the series, develops the intrigue and mystery around James Boag even further by placing him in a wider and eclectic environment.
    Shot on location in Argentina, the new TVC features more than 30 lead characters and 150 extras. Beautiful cinematography plays a large role in positioning the ad together with an unusual music score. 'Waiters' will run nationally on TV and in cinema with support from print and outdoor. The 90-second version is also being streamed online through Vividas:

    Creative Director – Paul Catmur
    Creative - Richard Muntz
    Head of TV - Romanca Jasinski
    Production Company – Exit Films and The Lift (Argentina)
    Director – Mark Molloy
    Producer – Wilf Sweetland
    DOP – Greig Fraser
    Editor – Rohan Zerna
    Music Director - Karl Richter of Level Two Music
    Media - Starcom


    Hot Brisbane shop Junior has lured Whybin\ TBWA Sydney writer Misha McDonald to take on the role of senior writer. The move to Junior brings to an end the connection between McDonald and CD Garry Horner, who have worked together for 10 years, first at DDB Sydney and most recently at Whybin\TBWA.
    McDonald will bring to Junior the experience he’s gained on many campaigns for his namesake McDonalds as well as Kettle Chips and Wonder White and most recently his Tekken work for Playstation. “We like the quirk in Misha’s work,” says Junior’s CD, Steve Minon, “and we like the maturity. He’s the perfect combo meal deal for us.”

    Saturday, May 19, 2007


    Next month, CB will be off to Cannes, along with a record contingent of Aussies and Kiwis - possibly as many as 150 - including many CEOs accompanying their ECDs, a trend that has really taken off over the the last three years.
    Whilst we haven't many great hopes of winning Lions (unlike last year's bonanza), perhaps the focus this year will be on learning what's at the cutting edge of an increasingly complex multi-media landscape. This year there are seminars and workshops every minute of the week, not to mention continuous screenings, and, of course, lunches and parties. After all, most people - especially those from down under - come to Cannes to work hard, and play even harder.
    CB will be there as usual (for the 20th year), covering as much as possible - with stills camera and video camera in hand, all brought to you on the CB Blog.
    The hype has already begun, with promo clips from this year's jury president
  • Bob Scarpelli

  • Bob Isherwood
  • plugging the Saatchi & Saatchi New Directors' Showcase as well as fellow Aussie
  • Amanda Johnston
  • from Telstra BigPond, encouraging clients to get to Cannes. All this should continue until the festival begins on June 17 right up until the final night, Saturday 23 June.


    Tay Guan Hin, JWT's regional executive creative director, South-East Asia, explains he rationale behind the latest trade press ads for Campaign Brief Asia, which celebrates its 10th anniversary this year:

    The new Campaign Brief Asia trade campaign was a tough job to put together for variety of reasons. The biggest challenge was coming up with a fresh and compelling insight. Something that was in keeping with CBA’s popularity in Asia and something that would resonate well with creatives.
    After a lot of searching we found one that we could tap into. Agency creatives devour every new issue of CBA for one big reason - for 15-20 minutes they're thrilled to be close to the people they admire and respect the most.
    We wanted to capture this insight in a humorous way by showing how reading Campaign Brief Asia is as close as you can get to learning from the hottest ECD's in the region. Thus we decided to show over eager creatives invading top ECD’s bedrooms armed with notebooks, layout pads etc., ready to crawl into bed with them.
    The line "Get between the covers" refers both to the bed and the magazine itself.
    The idea was ready; all we needed to do now was convince three famous creative directors to get into bed with complete strangers.
    It was easier than we thought. Luckily for us, the three we approached loved the idea instantly and very sportingly agreed.
    Since Khai, Judy and Piyush were from three different countries, we wanted to give each bedroom a look that’s unique to the country. Which meant we had to shoot in three different countries.
    All in all, finding the right photographer, co-coordinating the schedules of all the creative directors and shooting in three different locations took more than a year.
    An effort that was totally fun and worth it.

    Agency: JWT Singapore
    Creative Directors: Ali Shabaz, Tay Guan Hin
    Copywriter : Ali Shabaz
    Art Directors: Faye Wong, Tay Guan Hin, Joseph Tay
    Photographer : Jonathan Tay


    Sydney Film Company directors, Josh Baker and Tony Williams have both reached the Finalists level for Best Direction at the New York festivals. Tony Williams with
  • Hyundai Sante Fe 'Restless' commercial
  • and Josh Baker up for 2 with Sony 'Robot' and Heineken 'Past Experience'. Heineken also earned Josh a Gold Mobius Award earlier this year.


    EMAP has announced that Australia's Terry Savage, currently Executive Chairman of the International Advertising Festival, will take up a broader strategic role of Chairman of the IAF, the holding Company for Cannes Lions, Eurobest and the new Dubai Lynx Advertising Festival. Following the completion of the 2007 Festival, day-to-day responsibilities for these businesses will be taken on by recently-appointed CEO Philip Thomas.
    This appointment is driven by the recognition by EMAP of the growth opportunities available in the market and the desire to continue innovation and development in the Creative space.
    Commenting, Terry Savage said: "There is now a great team in place. Phil Thomas, our CEO, has shown immense capability and energy and is well placed to drive our three events Cannes Lions, Eurobest and Dubai Lynx to even greater levels. The restructure that we completed last year sees him supported by Festival Director Carolyn Lowery who brings a wealth of knowledge from many years in the business. This strong management team will ensure continued innovation and growth to these businesses.
    “Creativity is such a differentiator and enhancer of business today and we see the opportunity to drive this sector - and that will be the focus of my role," he added.
    Philip Thomas said: "Terry and I will work together to deliver our many plans for the business, and I am delighted that he has chosen to continue adding his energy, experience and wisdom to the IAF."
    The new role will be effective 1st August 2007.


    Euro RSCG Sydney has created a totally integrated communication campaign for client Reckitt Benckiser. The ‘You Be The Judge’ campaign is for Finish PowerBall Tablets and includes three 30-second - including
  • this spot
  • - and three 15-second television commercials, POS material and the design of a new limited edition trial pack for on shelf.
    Says Euro Executive Creative Director, Rowan Dean: “I was determined to move well away from the 'phony' testimonials that have proliferated over the past few years. We took the approach that if the product was as good as the Client believed it to be, then we should have no problem finding genuine, unscripted testimonials to that effect. The creative challenge, however, was to find interesting and entertaining characters who would engage the viewer over multiple viewings. As an ex-film director, I was aware that some of the most interesting locations you can find are behind seemingly ordinary suburban facades. We took the decision that come what may we would film the people in their real homes, without art direction or styling, using their families, pets, hobbies and so on as part of the narrative. We began in New Zealand, and were so thrilled by the results (which saw an instantaneous spike in sales) that we then repeated the process in Australia. We filmed more people than we actually needed to, and this put Reckitt Benckiser in the enviable position of actually being spoilt for choice in the final selection of TVC's.”
    The campaign will launch Sunday night (May 20). The production house was Agenda Film Productions, and the Director, Jason Wingrove.


    As part of Reckitt Benckiser’s relaunch of Nurofen, Euro Euro RSCG Sydney has created a
  • new commercial
  • that went to air this week. It features a nubile young jewellery thief engaged in a high-class burglary with the ad demonstrating the effectiveness of Nurofen Plus in tackling severe back pain.
    Says Euro ECD, Rowan Dean: "We not only wanted to give the product an elite positioning, but we wanted to use humour and suspense for cut-through and engagement. As with our recent Wedding commercial for Nurofen, we believe we have redefined what has up until now been a very predictable category."

    Client: Reckitt Benckiser
    Agency: Euro RSCG
    Creative Director: Rowan Dean
    Account Director: Andrew Knox
    Production Company: Filmgraphics

    Friday, May 18, 2007


    The pre-Cannes Campaign Brief / AWARD Legendary Lunch was held at One Fitzroy Street, St Kilda yesterday, attracting the cream of Melbourne creatives - including many who had changed jobs over the last six months. (Melbourne has never seen so many changes in such a short time - there was even one senior creative who had just been retrenched that very morning!).
    Y&R Brands Australia/NZ executive creative director Paul Catmur, who is based at George Patts Y&R Melbourne, was MC, and as AWARD's main committee member in Melbourne, welcomed everyone (including himself!) and thanked the sponsors - all of whom were there - on behalf of AWARD. It was Catmur's first Melbourne Legendary Lunch - six months back he was ECD at DDB New Zealand and a regular at our Auckland Legendary Lunches.
    The event was generously sponsored by our good friends
    Peter Grasse at

    Geoff Clow at
    and Samantha Lee at

    The Lunch went on as usual, with the diehards ending up at the George and beyond late into the evening. CB managed to take a few snaps before it got messy. (See the rest of the pics in the next issue of CB).


    CB Blog hears Lowe Hunt, Sydney creative director Dejan Rasic and creative Rebecca Carrasco are leaving the agency soon to form their own shop, probably structured on the lines of a Droga5 or Glue Society. It is believed the pair will be joined by another partner (or partners), which may be announced next week. No comment (at this time) was the reply from Rasic when CB called last night.
    Rasic is currently ranked equal #1 creative on the CB Creative Rankings - based on the phenominal award haul from the LynxJet campaign launched in late 2005.
    Carrasco only joined Lowe Hunt in December last year - before that she had been taking a break from advertising to take a course at Uni. She was previously at Saatchi & Saatchi, Sydney and Auckland and before that at Colenso BBDO in Auckland.

    Wednesday, May 16, 2007


    Sydney creative team Lisa McLeod and Maureen McCabe have been hired by Aussie Ex-pat Sarah Barclay to work on P&G Western Europe and will be based at Saatchi & Saatchi Paris.
    They are having their farewell tonight (Wed 16th December) at the Hero of Waterloo, Lower Fort Street, The Rocks from 6pm. Anyone who wants to come along can have a few champagnes and be subjected to the girls practicing their 'orrible French accents.
    The girls started their career in DDB Sydney's Launchpad program and have spent the last 2 years at BWM where their work has picked up metal at Clio and AWARD and finalists at LIAA, Adfest and Caxtons.
    They were responsible for BWM's National Breast Cancer Center's 'Changes' campaign, as well as notable ads for Kia and Comedy Channel and GIO. Under Adam Hunt's side project 'Activist' the girls were responsible for the Animal Liberation controversial campaign 'Cracked' campaigning against caged eggs.

    Tuesday, May 15, 2007


    A deliciously dark short film directed by Curious Film’s Ben Fisher has been selected to screen at this year’s Cannes International Advertising Festival on Friday 22 June 2007.
    Titled ‘Shmick’, the film opens with a man who’s just been stabbed. He staggers from the scene of the crime and wanders the city streets clutching his bloody wound.
    The film asks the poignant question: what would you do if you were dying?
    Fisher’s film is one of just 18 films selected for this year’s Straight 8 Cannes Lions screening, which attracted 131 entries globally. It’s the second win for Fisher this year, who was one of five directors selected to screen a short film at this year’s ‘Remarkable Five’ event at the Asia Pacific Advertising Festival in Pattaya, Thailand in March 2007.
    Now in its 5th year, Straight 8 is an experimental film event that invites entrants to shoot a three-minute film on a single cartridge of Super 8mm film. The film must be edited in-camera and submitted with an original soundtrack.
    “What I liked about Straight 8 was the purist approach to filmmaking as it offered to concentrate solely on story and performance. I didn’t rehearse or have a script, just a shot list that was timed to fit the allowed length,” says Fisher.
    “It was a really refreshing way of working. It forced me to think on my feet as we changed shots to fit the constantly evolving storyline. That’s what I loved about it, all the mistakes that turn into gold.”
    Based in Auckland, Fisher is a formidable young director who brings an edge to everything he shoots. He finds richness in normality and intrigue in the mundane. He creates compelling visions of everyday scenarios, and is inspired by a curiosity towards life and film.

    Don’t miss ‘Shmick’, which screens at the Star Cinema at Rue d’Antibes in Cannes, France at 12pm, Friday 22 June 2007.


    Elave has exposed its controversial new
  • viral campaign
  • which parodies every cosmetics and personal hygiene ad that uses a laboratory setting with one revealing twist - everyone from the presenter to the lab technicians to the research subjects are completely naked. Elave states its products are chemicalfree; therefore they have nothing to hide!
    The audience is first welcomed to the Elave Institute, and then taken on a tour of its sophisticated and clinical surroundings. As we’re led through the highly stylised laboratory, we’re instructed on the chemical-free nature of the Elave range. Diagrams are drawn, water is tested, slides are inspected – all by a completely nude research staff. A staff who - along with the presenter and the product range – have no qualms at all in showing that they have “nothing to hide”.
    The risqué campaign, directed by Brendan Donovan of Prodigy NZ, strongly reinforces the message that Elave’s products contain no worrying irritants or chemicals that may be linked to serious skin conditions.
    Says Donovan: “Elave is a high-grade parody with some great dead-pan performances, a few very shapely breasts, and a couple of mighty large wangers. Thanks to our very brave cast, and a dedicated crew who managed to perform the entire job with their eyes shut”.
    The 60 second viral is live at
  • Elave Lab

  • Credits:
    Director: Brendan Donovan
    Title: Elave Lab - Nothing to Hide
    Production Company: Prodigy NZ
    Client: Elave
    Post Production: Images Post

    Monday, May 14, 2007


    Last year’s campaign for Nando's, via CHE Melbourne, introduced Nando-fix, a fictitious patch that people wear to tame their cravings when they can’t get to Nando’s. It worked so well that the agency has done a “line extension” - Nando-fix Gum.
  • The commercial
  • is causing a bit of a stir. Almost 7,000 hits on YouTube (not bad given the tiny media budget) and lots of chatter on the blogs.
    Dave Hughes and Kate Langbrook, the morning DJs on Nova FM in Melbourne will be discussing it at 7am tomorrow (Tuesday) with the marketing director of Nando’s.

    Client: Nando’s
    Agency: CHE, Melbourne
    ECD: Jason Ross
    Deputy CD/Writer: Richard Ralphsmith
    Directors: Damon Escott and Stephen Lance
    Production Company: The Guild

    Sunday, May 13, 2007


    Outstanding showings from the Leo Burnett network, TBWA\Chiat\Day and DDB Worldwide, Chicago highlighted this evening’s 48th annual international Clio Awards TV/Cinema and Radio awards gala in Miami Beach.
    In addition, Saatchi & Saatchi, New York was named 2007 Clio Awards Agency of the Year, and Saatchi & Saatchi Worldwide collected the 2007 Clio Awards Agency Network of the Year honor, as determined by the agency office and network that score the most Clio statue points in all categories for a given year.
    Leo Burnett Italia, Milan, Italy took home the Grand Clio in the TV/Cinema category for
  • Underwater World
  • on behalf of client Aqualtis Washing Machine. Leo Burnett, Lisbon, Portugal, also won a Gold Clio for the public service spot “Alzheimers” for client I.A.C. TBWA\Chiat\Day, New York, turned in a strong performance, capturing four Gold, three Silver and two Bronze Clios for TV work on
  • Combos

  • and
  • Skittles
  • .
    The TV commercial “Bag of Smiles” for client Camelot was awarded two Gold Clios (to Abbott Mead Vickers BBDO, London and Studio AKA, London, for animation), as was the spot “Paint” for Sony Bravia (to Academy Productions, London and Fallon London for home entertainment.)
    The Chicago office of DDB Worldwide continued its dazzling track record in Radio, winning 12 of the 16 Clio statues awarded in the category. The agency, which picked up four Gold Clios for Radio work in 2006, this year collected two Gold, five Silver and 5 Bronze Clios for radio spots and campaigns on behalf of Bud Light.
    Australia had a disappointing show, winning only five Bronze Clios in TV/Cinema, all for Craft: Film Graphics won for Direction (National Breast Cancer Centre 'Finding Changes'); Garth Davis @ Exit Films won for Direction (Boots via Mother, London); Fin Design + Effects won for Visual Effects (TAC 'Reconstruction'); Fuel for Visual Effects (Heineken 'Past Experience') and Guillotine for Editing (TAC 'Reconstruction').
    (In addition, Garth Davis from Exit could claim part credit for a Silver Clio won for Editing, for his X-Box commercial via McCann-Erickson, San Francisco.)
    New Zealand also won for Craft: Weta Digital, Wellington won Gold for Visual Effects for Travellers Insurance
  • Snowball
  • via Fallon, Minneapolis and The Sweet Shop won Bronze for Direction (Vodafone 'Live') via Kaspen, Prague.
    The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
    The list of 2007 TV/Cinema and Radio Gold Clio winners is as follows:

    2007 TV/Cinema: 90 Clios awarded (one Grand, 14 Gold, 22 Silver, and 53 Bronze)
    Gold Clio winners in their respective categories:
    • Abbott Mead Vickers BBDO, London, UK, animation, “Bag of Smiles” for Camelot
    • Academy Productions, London, UK, home entertainment, “Paint” for Sony Bravia
    • Bartle Bogle Hegarty, New York, NY, US, cinematography, “Sea of Skin” for Vaseline Brand
    • Fallon London, UK, home entertainment, “Paint” for Sony Bravia
    • Leo Burnett, Lisbon, Portugal, public service, “Alzheimers” for I.A.C.
    • Leo Burnett Italia, Milan, Italy, home furnishings/appliances, “Underwater World” for Aqualtis Washing Machine (also Grand Clio winner)
    • Method, Santa Monica, CA, US, visual effects, “Sears Tools – Arboretum” for Sears
    • PSYOP, New York, NY, US, animation, “Happiness Factory” for Coca-Cola
    • Studio AKA, London, UK, animation, “Bag of Smiles” for Camelot
    • TBWA\Chiat\Day, New York, NY, campaign, “Fever/Heart to Heart/Videogames” for Combos
    • TBWA\Chiat\Day, New York, NY, US, campaign, “Beard/Trade/Leak” for Skittles
    • TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Beard” for Skittles
    • TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Leak” for Skittles
    • Weta Digital Ltd., Wellington, New Zealand, visual effects, “Snowball” for Travelers Insurance

    2007 Radio: 16 Clios awarded (2 Gold, 6 Silver, and 8 Bronze)
    Gold Clio winners in their respective categories:
    • DDB Worldwide, Chicago, IL, US, beverages/alcoholic, “Genius - Mr. Really Big Golf Club Maker” for Bud Light
    • DDB Worldwide, Chicago, IL, US, campaign, “Genius – Mr. Really Loud Cell Phone Guy/Genius - Mr. Really Big Golf Club Maker/Genius - Mr. Hot Dog Eating Contest Contestant” for Bud Light.

    All of these presentations were made tonight at the Jackie Gleason Theater in Miami Beach, FL, during the 2007 Clio Festival. To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit

    Saturday, May 12, 2007


    Australia's Leo Premutico, joint ECD at Saatchi & Saatchi New York, collected the Print Grand Clio for the agency's 42 Below Vodka campaign, George Patterson Y&R Melbourne scored a Gold Clio for their VB 'Boony Doll' campaign, and The Glue Society Sydney indirectly won Gold for their work on BBH New York's Axe 'The Gamekillers' campaign at tonight's 48th annual international Clio Awards gala recognizing excellence in Print, Poster, Billboards, Content & Contact, Interactive, Design, Innovative Media and Integrated Campaigns. The event took place at the Jackie Gleason Theater in Miami Beach, and was part of the Clio Festival, taking place May 9-12.
    Apart from the Grand Clio, Saatchi & Saatchi NYC won seven Gold Clios for work on behalf of 42 Below Vodka, P&G – Glide Dental Floss and Allume System StuffIt Deluxe.
    An ecstatic Premutico said it was a great night for Saatchi's New York, and he was chuffed that 42 Below (the cheeky kiwi brand started by former Saatchi suit Geoff Ross, which he sold to Bacardi late last year for NZ$178m) did so well. He said the new 42 Below work just presented and approved by Bacardi is even better and will get a major run in the US and other markets soon.
    Nike was the star client of the evening, with global work out of the US, Netherlands, Argentina, France, Denmark all winning Clio statues. Nike ads were awarded Grand Clios in the Interactive and Innovative Media categories, as well as four Gold Clios in those two and the Billboard category.
    The DDB Worldwide network turned in a strong showing, with DDB London receiving four Gold Clios for print and poster work on behalf of Harvey Nichols, DDB Paris landing two Gold Clios for MTV Idol print campaign and media promotions, and TribalDDB being presented with a Gold Clio in Interactive for the Norelco Bodygroom consumer-targeted web site for Philips.
    Other significant winners on the night were R/GA, New York, which received the Grand and two Gold Clios for Nike Interactive work; the BBDO network with one Grand (BBDO Argentina for Nike in Innovative Media) and two Gold Clios; 180 Amsterdam, Netherlands with the Grand Clio in Integrated Campaigns (for Adidas); Leo Burnett Chicago with the Grand Clio in the Billboard category for McDonald’s 'Sundial', Miami Ad School (San Francisco, CA, US and Hamburg, Germany campuses) with three Gold Clios, and Crispin Porter + Bogusky, Miami, with two Gold Clios.
    The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
    To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit

    The Australian winners:

    GOLD - Content + Contact
    George Patterson Y&R, Melbourne for VB 'Talking Boony'
    BRONZE - Innovative Media
    George Patterson Y&R, Melbourne for VB 'Talking Boony'
    BRONZE - Print - Collateral
    M&C Saatchi, Sydney for Australian Red Cross Service 'Blood Box'
    BRONZE - Print - Entertainment Promotion
    M&C Saatchi, Sydney for San Diego Zoo 'Immigration Form'
    BRONZE - Poster Campaign
    Saatchi & Saatchi, Sydney for Toyota Lancruiser 'Arctic', 'Aussie', 'Ocean'
    BRONZE - Poster Campaign
    Smart, Melbourne for Adicolor Footwear 'Blue', 'Pink', 'Yellow'
    BRONZE - Innovative Media - Retail Stores
    The Campaign Palace, Melbourne for Target Big Toy Sale 'Big Hands'

    The Grand and Gold Clio winners:

    2007 Billboard: 17 Clios awarded (1 Grand, 3 Gold, 5 Silver, 8 Bronze)
    Gold Clio winners in their respective categories:
    • Leo Burnett, Chicago, IL, US, retail food, “Sundial” for McDonald’s (also Grand Clio winners)
    • Miami Ad School Europe, Hamburg, Germany, student, “Jeep Boy” for Jeep
    • VCU Adcenter, Richmond, VA, US, student, “Versatile Options” for U-Haul

    2007 Content & Contact: 13 Clios awarded (3 Gold, 5 Silver, 6 Bronze)
    Gold Clio winners in their respective categories:
    • Crispin Porter + Bogusky, Miami, FL, US, “King Games” for Burger King
    • George Paterson Partners, Melbourne, Australia, “Talking Boony” for Victoria Bitter
    • JWT, New York, NY, US, “Bold Moves” for Ford

    2007 Design: 20 Clios awarded (1 Gold, 6 Silver, 13 Bronze)
    Gold Clio winners in their respective categories:
    • BBDO, New York, NY, US, environmental design, BBC World Corners – Woman

    2007 Innovative Media: 33 Clios awarded (1 Grand, 4 Gold, 9 Silver, 19 Bronze)
    Gold Clio winners in their respective categories:
    • BBDO Argentina, Buenos Aires, Argentina, corporate/institutional, “Barrio Bonito” for Nike (also Grand Clio winner)
    • Miami Ad School, San Francisco, CA, US, student, “Glo-Card” for Williams Electric Co.
    • Rethink, Vancouver, British Columbia, Canada, entertainment promotion, “Shelf” for Scupture Biennale
    • TBWA\Germany, Berlin, Germany, apparel/fashion, “Fresco” for Adidas

    2007 Integrated Campaign: 14 Clios awarded (1 Grand, 3 Gold, 6 Silver, 4 Bronze)
    Gold Clio winners in their respective categories:
    • 180 Amsterdam, Amsterdam, Netherlands, “Adidas +10” for Adidas (also Grand Clio winners)
    • Bartle Bogle Hegarty, New York, NY, US, “The Gamekillers” for Axe Dry
    • Crispin Porter + Bogusky, Miami, FL, US, “Wonderful World of the King” for Burger King

    2007 Interactive: 23 Clios awarded (1 Grand, 4 Gold, 6 Silver, 12 Bronze)
    Gold Clios in their respective categories:
    • Framfab, Copenhagen, Sweden, brand building, “Nike Football” for Nike
    • R/GA, New York, NY, US, fresh approach, “Nike+” for Nike (also Grand Clio winners)
    • R/GA, New York, NY, US, innovative use of technology, “Nike+” for Nike

    2007 Poster: 64 Clios awarded (3 Gold, 16 Silver, 45 Bronze)
    Gold winners in their respective categories:
    • DDB London, London, UK, retail stores, “Balloon” for Harvey Nichols
    • DDB London, London, UK, retail stores, “Ice” for Harvey Nichols
    • Saatchi & Saatchi, New York, NY, campaign, “My Girlfriend Music/New Sports Car” for P&G – Glide Dental Floss

    2007 Print: 118 Clios awarded (1 Grand, 15 Gold, 32 Silver, 70 Bronze)
    Gold winners in their respective categories:
    • DDB London, London, UK, retail stores, “Balloon” for Harvey Nichols
    • DDB London, London, UK, retail stores, “Baseball Catfight” for Harvey Nichols
    • DDB Paris, Paris, France, campaign, “Barry White/Nirvana/Bob Markey & the Wailers” for MTV Idol
    • DDB Paris, Paris, France, media promotion, “Barry White” for MTV Idol
    • F/Nazca Saatchi & Saatchi, São Paulo, Brazil, campaign, “Stamp-Monkeys/Stamp-Sloth/Stamp-Jaguar” for Fundação SOS Mata Atlântica
    • Miami Ad School Europe, Hamburg, Germany, student campaign, “Blue/Black/Red” for Steadler Whiteboard Marker
    • Saatchi & Saatchi, New York, NY, US, beverages/alcoholic, “Do It Yourself” for 42 Below Vodka
    • Saatchi & Saatchi, New York, NY, US, campaign, “Flight Attendant/President Bush/Do It Yourself/Transvestite/Office Party/Blackout/Government Eavesdropping/Bareback Mountain/Sheep/Casino” for 42 Below Vodka (also Grand Clio winner)
    • Saatchi & Saatchi, New York, NY, US, campaign, “China/Divorce/Tourist” for Allume Systems – StuffIt Deluxe
    • Saatchi & Saatchi, New York, NY, US, campaign, “My Girlfriend/Sleeping Music/Big Night Out/New Sports Car/Manhattan” for P&G – Glide Dental Floss
    • Saatchi & Saatchi, New York, NY, US, electronic equipment, “China” for Allume Systems – StuffIt Deluxe
    • Saatchi & Saatchi, New York, NY, US, toiletries/pharmaceuticals, “My Girlfriend” for P&G – Glide Dental Floss
    • TBWA\Paris, Paris, France, campaign, “Doctor Doctor/Birdy Num Num/Just a Little Prick” for MAPA Protective Gloves
    • The Fan Club, Malmö, Sweden, collateral, “How Technical Are You?” for Blekinge Institute of Technology
    • Y&R Philippines, Inc., Makati City, Philippines, campaign, “Bullets/Warship/Cross” for Soroptimist


    Sony PlayStation’s
  • Double Life commercial
  • a captivating example of storytelling and reflection on escapism in commercial advertising by London production company Gorgeous Enterprises and ad agency TBWA\London, has been selected as the 2007 inductee to the Clio Awards Hall of Fame. The honor will be bestowed during the Clio Festival, May 9-12 in Miami Beach, FL.
    Directed by Gorgeous Productions’ Frank Budgen and first aired in 1999, ‘Double Life’ begins with a shot of young man walking through a crowded city street, speaking the lines "For years, I've lived a double life. In the day, I do my job, I ride the bus, roll up my sleeves with the hoi-polloi, but at night I live a life of exhilaration." It then launches into a quick succession of one-liner vignettes about the “other” side of the lives led by many different individuals, all related to the range of situations and emotions experienced while using the PlayStation.
    “When ‘Double Life’ debuted in 1999, it was widely heralded as the UK’s answer to Apple’s ‘Crazy Ones’,” said Mark Tutssel, 2007 Clio Television/Cinema jury chairman and Worldwide Chief Creative Officer, Leo Burnett Worldwide. “This incredible spot romanticized video gaming and deftly captured the essence of it – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about. The signature line ‘I have commanded armies and conquered worlds,’ wove itself into the vernacular. After eight years, the spot has spawned a genre of its own, but ‘Double Life’ remains unrivaled. It is absolutely deserving of being inducted into the Clio Awards Hall of Fame.”
    The Clio Hall of Fame pays tribute to the extraordinary ads that dare to be different. They are timelessly relevant, often providing the industry with a revolutionary creative concept or technology and many times enter into the realm of pop culture. Since being established in 1960, a mere 300 ads from around the world have been inducted into the Clio Hall of Fame.
    Entries to the Clio Hall of Fame must be a minimum of five years old, and must have won a Gold award in a major international awards competition. The Clio Executive TV Jury votes on the campaigns, and Hall of Fame honors are recognized at the annual Clio Festival.

    Client: Sony PlayStation
    Advertising Agency: TBWA\London
    Production Company: Gorgeous Enterprises, London
    Editing Company: The Whitehouse
    Editor: John Smith
    Account Executive: Neal Davies
    Creative Director: Trevor Beattie
    Copywriter: James Sinclair
    Art Director: Ed Morris
    Producer: Paul Rothwell
    Director: Frank Budgen
    Cinematographer: Frank Budgen



    The Clio Awards honoured Australia's Bob Isherwood (pictured top) last night, presenting the Saatchi & Saatchi worldwide creative director with the Clio Lifetime Achievement Award, only the 7th ever awarded.
    The theme was 'Bob Isherwood Spikey Hair', from the Bob Isherwood masks that everyone was given, to the spikey cupcake desert. This could have ended up a pretty cheesy night. But the cupcake seemed easier to stomach after former Saatchi London ECD Dave Droga (second from top) and Saatchi worldwide chief Kevin Roberts (third from top on the left) made two fun and heartfelt speeches about thier respect and admiration for their mate, humble as always, Bob Isherwood. Saatchi NZ ECD Mike O'Sullivan and Saatchi Australia ECD David Nobay also attended the tribute.
    A Bob lookalike, painted head to toe in Gold, walked around the venue in between acting like a statue. He was replaced later by Isherwood himself, also painted head to toe in Gold, who fooled everyone for a long time before revealing himself as the star of the night.
    In other Clio news, the Aussie lads put their best feet forward in the Future Gold competition today. Both Ben Sampson (Clemenger BBDO Sydney) and Tim green (DDB Sydney) presented big ideas with their newfound partners - pictured below. The final presentation was to the Adobe client rather than to creative directors, and we will know who wins later today at the presentation of the 2007 Winners for Print, Interactive, Content & Contact, Integrated Campaigns, Innovative Media and Design (after 9pm, Friday night, Miami time).