THE IDEAS GROUP REBRANDS AS THE FOUNDRY

National retail agency The Ideas Group has been reinvigorated with a management buyout, a new direction and a change of name.
The agency, with key clients including Capt’n Snooze, Radio Rentals and DaimlerChrysler trucks, will now be known as The Foundry and will be headed by former The Ideas Group GAD Simon Burrett and CD Ian Brown.
All The Ideas Group’s clients have come over to The Foundry, and all The Ideas Group staff has been moved across.
Brown and Burrett made the decision to take over the 23-year-old business on the strength of what they saw as clear potential for the future.
Burrett, who has helped secure key new business clients for the agency over the last 12 months, said his aim was to refresh and reinvigorate the agency for the benefit of its current client list, and to continue to drive new business growth.
Since joining The Ideas Group in early 2005, Brown has significantly changed the makeup of the creative department and this is now yielding results.
Both the Sydney and Melbourne offices will move in the next six months.
Prior to The Foundry, Brown worked as Group CD on Tooheys and Telstra for Singletons for five years, and before that three years at Colenso BBDO, Auckland.
Burrett is a former Director of CHE and Clemenger BBDO Sydney. He is a noted retail specialist, having written and delivered the AFA Adschool Retail Marketing course in 2005 and again 2006.