DDB TAKES US THROUGH A DAY AT THE KETTLE CHIPS' OFFICE

DDB Sydney has launched a new campaign for Kettle Chips – The Office - introducing a sleek new packaging design and several new gourmet flavours: Sea Salt and Cracked Pepper, Sweet Chilli and Sour Cream and Teriyaki chicken.
The Office - which was shot on location in Robertson, NSW, where some of the Kettle Chip potatoes are grown - aims to take Kettle back to its roots as the original and best potato chip. The TVC highlights the authentic, country-crafted quality of the snack and the care with which it’s made, contrasting modern day life and the ‘Kettle way’.
Says National creative director of DDB Australia, Matt Eastwood: “This campaign is a tribute to the brand’s heritage and values, a reminder that Kettle chips were the pioneers in this sector and are still the carefully crafted, high quality snack they always have been.”
This is the first television campaign for Kettle since the famous ‘Whittler’ spot of 2001 and will air for eight weeks.
“Over the last few years, it has become increasingly evident that consumers are seeking an authentic food experience. Kettle is one such brand that has the credentials to deliver this, which is why we believe consumers will respond strongly to the work that the team has brought to life in this creative campaign,” says Marc Cheah, Kettle Brand Manager.

THE DDB TEAM:
Creative Team: Dave O’Sullivan and Misha McDonald
Creative Director: Richard Selbourne
Director: Perry Westwood
Production Company: AHT
Music: Hylton Mowday
Post: The Lab
Agency suits: Rebecca Kent, Elisabeth Smith