Tuesday, August 01, 2006


DDB Sydney has launched a new campaign for Kettle Chips – The Office - introducing a sleek new packaging design and several new gourmet flavours: Sea Salt and Cracked Pepper, Sweet Chilli and Sour Cream and Teriyaki chicken.
The Office - which was shot on location in Robertson, NSW, where some of the Kettle Chip potatoes are grown - aims to take Kettle back to its roots as the original and best potato chip. The TVC highlights the authentic, country-crafted quality of the snack and the care with which it’s made, contrasting modern day life and the ‘Kettle way’.
Says National creative director of DDB Australia, Matt Eastwood: “This campaign is a tribute to the brand’s heritage and values, a reminder that Kettle chips were the pioneers in this sector and are still the carefully crafted, high quality snack they always have been.”
This is the first television campaign for Kettle since the famous ‘Whittler’ spot of 2001 and will air for eight weeks.
“Over the last few years, it has become increasingly evident that consumers are seeking an authentic food experience. Kettle is one such brand that has the credentials to deliver this, which is why we believe consumers will respond strongly to the work that the team has brought to life in this creative campaign,” says Marc Cheah, Kettle Brand Manager.

Creative Team: Dave O’Sullivan and Misha McDonald
Creative Director: Richard Selbourne
Director: Perry Westwood
Production Company: AHT
Music: Hylton Mowday
Post: The Lab
Agency suits: Rebecca Kent, Elisabeth Smith


Anonymous Anonymous said...

Well, that's a fucking corker.

Laugh? I nearly wet my fucking pants.

Who'd have thought it eh? Give the client loads of feel good country shots and then - wait for it - add fucking hilarious jokey supers.

Man, I can't wait for Cannes.


2:10 PM  
Anonymous Anonymous said...

What's with these last few ads, I feel as though I've slipped into a timewarp.
Surely we could at least try something new, so what if it fails at least you would of tried.

2:15 PM  
Anonymous Anonymous said...

And you would send this nice, inoffensive, pleasant yet wholly bland ad to Campaign Brief because....?

2:32 PM  
Anonymous Anonymous said...

It's funny how Matt E has to talk up the ad, yet it's from a creative team he let go within days of starting at DDB.

An observation that provided me with much more entertainment than the commercial, unfortunately.

3:37 PM  
Anonymous Anonymous said...

havenay dairy farmers already dune thus?

7:04 PM  
Anonymous Anonymous said...

Mish here.
I wouldn't have blogged this ad. Sorry. DDB are desperate.
PS Perry is a cool director.

7:30 PM  
Anonymous Anonymous said...

Interesting how Matt talks it up but interestingly leaves the creative directorial blame to someone else.

Nice handball Matt.

Look forward to your name on something you deem worthy.

8:05 PM  
Anonymous Anonymous said...

didn't o'sullivan get punted? hard to imagine why with work of this calibre.

9:40 AM  
Anonymous Anonymous said...

The production is great, the music is cool...in fact it has so much polish it's hard to believe it was made locally.
Amidst all the other crap on TV it will stand out.
It just cruises along, makes the point and and avoids the 'look-at-my-ad' self-consciousness we're seeing in a lot of recent spots. I give it 8 out of 10.

10:00 AM  
Anonymous Anonymous said...

Matt put his name on the Supernanny stuff....he obviously deemed that worthy!

1:16 PM  
Anonymous Anonymous said...

I presume 10:00 works at DDB, given the vast hyping of such a mediocre ad.

Presuming Honda 'GRRR' is a 10 by your rating, you've put this ad right the hell up there.

1:47 PM  
Anonymous Anonymous said...

That's nice 10:00AM. Give yourself an uppercut while you're at it.

4:53 PM  
Anonymous Anonymous said...

Smiths retreat ad shits on it. Sorry.

10:51 AM  
Anonymous Anonymous said...

Hey 10:51AM, is that the pile of shite where the "cool" guy takes the pack from his "groovy" girlfriend and leaves the health spa? As far as I'm concerned, that ad and this Kettle Chips one can take turns shitting on each other. They're both excreble.

10:40 AM  
Anonymous Anonymous said...

can anyone tell me what the music behind the ad is? livingtype@gmail.com

7:27 PM  
Anonymous Anonymous said...

Could someone tell me the name of the tune also...?



7:25 PM  
Anonymous Anonymous said...

stop bagging the ad, jesus! Ok, so it's not the best ad in the world, it's not funny (barely any ads that are), it's not artistic (once again it's trying to sell the product, not pull some post-modern shit over the viewers eyes) and sure, it's not the most effective ad ever. Still, the music is great and it sends across a true and valid message. Geez guys, I'd love to see any one of you do anything better. Get off your high horses.

9:25 PM  
Anonymous Anonymous said...

the ads the best you could ever do so put a fucking sock in it dickwads, ne-one know tune?

8:49 AM  
Anonymous Anonymous said...

stop banging on and tell us who did the music... artist/title PLZ

8:55 PM  
Anonymous Anonymous said...

Hey morons! Look at the commercial info above...Original composition by Hylton Mowday. Good luck getting a copy of it...if you google him, go to his website, you can email him or call him or stalk him - it has his office address listed.

You're all such angry, blind film geeks. Smoke some weed guys...

12:08 PM  

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