PERPETUAL HIGHLIGHTS THE POWER OF EXPERIENCE
Having developed Perpetual’s print advertising campaign (and, using the brand’s iconic Mobius logo device, creating an unambiguously-branded property in the process), Perpetual then set agency John Bevins, sydney the task of filling its existing corporate motto – “Experience. The difference” – with meaning, within a TV campaign to launch nationally.
John Bevins, Creative Director, observes that "Perpetual for all their wins aren’t air punchers – they’re truly quiet achievers. That’s a big part of their brand truth and raising their profile in character with that was the brand challenge."
For Perpetual, the return to television advertising reflects a renewed desire to enhance Perpetual’s profile in the retail market. “The awareness of Perpetual and our offerings among affluent Australians is increasingly important to our future success. We are aiming to attract those prospective clients who value the reassurance, knowledge and understanding which our experience brings in the specialist areas of funds management and financial advice.”
Working across the Perpetual TV and print campaign, the Bevins creative team comprises:
Creative Director: John Bevins
Writers: Mark Sharman and Jack Vaughan
Art Directors: Kayleen Flanigan, Brian Langford and Andrew Mills
Production Managers: Peter Langmead and Thea Carone
Director: Jon Gwyther
Production Company: Plaza Films
Producer: Alex Mooney
DOP: Matt Stewart
Stills photography: Adrian Cook
Editor: Dan Mitchell (MRPPP)
Flame: Rosano Lepri).
Sound Design: Supersonic (Anthony Pastos, Composer; Holly McKay, Producer).