Saturday, February 03, 2007

DE PASQUALE HIRES BIGGEST LOSER FOR SUBWAY BLITZ


On the back of releasing its Eating Habits survey, SUBWAY® restaurants, via agency de Pasquale, Brisbane today launched a national advertising campaign and ambassador program featuring Adriano ‘Adro’ Sarnelli, last year’s winner of The Biggest Loser. Sydney based PR agency Hill & Knowlton has developed and will implement a comprehensive PR program to support the creative and Adro’s appointment as the brand ambassador.
The PR elements of the campaign include a national RoadShow with Adro visiting key regional and metropolitan locations to meet and greet SUBWAY® customers and the release of a national Eating Habits survey.
Before earning the title, Adro was one of the 62% of Australian males with an obesity problem: “I thought the show was the hardest thing I’ve ever done, but the toughest challenge came when I arrived home. I realised that in order to make a real difference to my health I needed a lifestyle change, not another diet.
”SUBWAY® restaurants give customers the opportunity to choose what goes on their Sub, if you have the option it will be easier to make the lighter choice,” said Adro.
After undertaking the Eating Habits survey, the SUBWAY® restaurant chain found that almost all Australians (93%) admit to eating unhealthy food while nine in ten are trying to eat healthy food but finding it hard to avoid unhealthy snacks.

19 Comments:

Anonymous Anonymous said...

Looks like the budget was also on a diet.

12:18 PM  
Anonymous Anonymous said...

They must of spent all the budget on the catering...

12:18 PM  
Anonymous Anonymous said...

Can't see the ad.

12:32 PM  
Anonymous Anonymous said...

better than most fast-food advertising.

2:45 PM  
Anonymous Anonymous said...

COOOOOOOOW, i am having a BIG MAC!

3:03 PM  
Anonymous Anonymous said...

it's 1 degree in Moscow.

6:21 PM  
Anonymous Anonymous said...

avoid irritating eyes.

Saatchi's.

London.

A few years back.

Pretentious line breaks.

e.

By Matt beaumont.

A few more years back.

6:55 PM  
Anonymous Anonymous said...

I think it's closer to this by Lowes London http://www.youtube.com/watch?v=W6UhsyKuLdI

7:38 AM  
Anonymous Anonymous said...

I like chocolate icecream.

10:06 AM  
Anonymous Anonymous said...

I think it's closer to this by Lowes London http://www.youtube.com/watch?v=W6UhsyKuLdI

I agree, this was also my first thought when I saw this.. obviously Reebok had the better budget..

10:34 AM  
Anonymous Anonymous said...

Wow... you guys totally ripped off an independent Brisbane band by stealing their song for this ad!

I suggest others view the song called , "Little Lovers" by the band "Little Lovers" on their myspace page.

http://myspace.com/littlelovers

3:48 PM  
Anonymous Anonymous said...

Definitely sounds like the Little Lovers track.

5:05 PM  
Anonymous Anonymous said...

That song sounds exactly like the song "Little Lovers". Except there's some annoying lead guitar over the top.

5:31 PM  
Anonymous Anonymous said...

You blood sucking vampires. You ask a band if you can use one of their songs for your shitty ad, they say no, you rip it off and use it anyway. No respect at all. Shame on you. The ad is terrible by the way. Try again, and this time pay for the music or don't use it if the band has said no.

6:14 PM  
Blogger idiots! said...

This comment has been removed by the author.

6:30 PM  
Anonymous Anonymous said...

well, dudes, it's freaken blink 182, with a splash or Offspring to me.

9:50 AM  
Anonymous Anonymous said...

it is immediately obvious that the Subway advert music is only a slight variation away from "Little Lovers" - the drums, bass and arrangement are apparently identical, but with the guitar chord solo going for 4 bars
instead of 8. The only variation is that the Subway audio has a simple guitar arpeggio overlaid on the chords. Then there's a similar style vocalised grunt as the music kicks back in.

You couldn't imagine two more identical pieces of recorded music.

1:59 PM  
Anonymous Anonymous said...

They probably had already cut the ad to the track before they even asked for permission to use it... how could anyone NOT want their music in a Subway ad?

5:24 PM  
Anonymous Anonymous said...

Way to rip off one of Brissy best bands! I think i'll go on a subway boycott.

9:32 PM  

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