DE PASQUALE HIRES BIGGEST LOSER FOR SUBWAY BLITZ
On the back of releasing its Eating Habits survey, SUBWAY® restaurants, via agency de Pasquale, Brisbane today launched a national advertising campaign and ambassador program featuring Adriano ‘Adro’ Sarnelli, last year’s winner of The Biggest Loser. Sydney based PR agency Hill & Knowlton has developed and will implement a comprehensive PR program to support the creative and Adro’s appointment as the brand ambassador.
The PR elements of the campaign include a national RoadShow with Adro visiting key regional and metropolitan locations to meet and greet SUBWAY® customers and the release of a national Eating Habits survey.
Before earning the title, Adro was one of the 62% of Australian males with an obesity problem: “I thought the show was the hardest thing I’ve ever done, but the toughest challenge came when I arrived home. I realised that in order to make a real difference to my health I needed a lifestyle change, not another diet.
”SUBWAY® restaurants give customers the opportunity to choose what goes on their Sub, if you have the option it will be easier to make the lighter choice,” said Adro.
After undertaking the Eating Habits survey, the SUBWAY® restaurant chain found that almost all Australians (93%) admit to eating unhealthy food while nine in ten are trying to eat healthy food but finding it hard to avoid unhealthy snacks.