Wednesday, March 21, 2007

KINDRED AND FILMGRAPHICS PRODUCE DANCING PUPPETS SERIES OF SPOTS FOR REXONA




Kindred, Sydney has created the latest TV campaign for Rexona to air during Dancing
with the Stars, with a series of spots featuring costumed hand puppets dancing with deodorant cans.
The Rexona Women cans dance together without missing a beat, reflecting the deodorant’s core benefit, ‘works in sync with your body.’
Directed by Filmgraphics' Phil Meatchem, the campaign includes the major 30-second spot and two 10-second cut downs.

Agency: Kindred
Creative director: Kieren Flanagan
Copywriter: Andy Healy
Producer: David Steindl
Production House: Filmgraphics Productions
Director: Phil Meatchem
Producer: Jo Jordan
Editor: Sue Schweikert
Post Production: Frame, Set & Match
Sound: Sound Reservoir

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