SIREN AWARDS FINALISTS ANNOUNCED
The best radio commercial of 2007 will be battled out between nearly 30 ad agencies and radio stations as part of the national 2007 Siren Awards, which will be announced in Melbourne next week.
The finalists are the winners and highly commended in each of the five rounds of the Siren Awards, which acknowledge the best radio creative in Australia, and include some of the best known agencies like JWT Melbourne, Clemenger BBDO; George Patterson Y&R; Love Communications and Leo Burnett.
Boutique agencies like Eardrum Australia; Smart and AJF Partnership are also represented in the finalists as are several ads written and produced by radio stations including Nova 93.7 in Perth; Sea FM and Gold FM on the Gold Coast and Austereo in Sydney.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. The awards promote the importance of creativity as a way to make radio advertising more effective. The Gold Siren winner receives a trip for two to Cannes and entry into the 2007 Cannes Radio Lions to be held in June.
The craft category, included for the first time last year to recognise the crucial role of sound engineers in creating good advertisements for radio, includes nine finalists this year.
The 2007 Gold Siren winner will be announced at a breakfast in Melbourne on May 4 hosted by popular Austereo drive duo, Hamish and Andy and featuring renowned Australian comedian, John Clarke. The breakfast will be followed by a Masterclass, a creative seminar, also featuring Hamish and Andy and John Clarke as well as the Australian Cannes Radio Lions judge for this year and creator of the awardwinning Australian radio brand campaign, Ralph van Dijk of Eardrum Australia, who will run several interactive sessions on how to write world-class radio ads. The Masterclass will also feature Dr Rebecca Huntley, a researcher and author who will talk about Generation Y.
Both the Sirens breakfast and Masterclass will be held at The Point Albert Park in Melbourne. Commercial Radio Australia is running the event in association with the Melbourne Advertising and Design Club. The breakfast will run from 7.30am to 9:30am and the Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $395 for the breakfast and Masterclass combined and $60 for breakfast only. For a booking form and more information visit the dedicated website www.sirenawards.com.au.
2007 SIREN AWARD FINALISTS
JWT Melbourne; Nick Weller & Phil van Bruchem; Client: Ford; Title: Amazing Seven
JWT Melbourne; Scott Glennon; Client: Ford; Title: Dial-a-date
JWT Melbourne; Scott Glennon; Client: Ford; Title: Trucker Radio
Clemenger BBDO, Melbourne; Paul Reardon & Jonas Peterson; Client: Snickers; Title: Hoedown
JWT Melbourne; Scott Glennon; Client: Ford; Title: Hot Stuff
George Patterson Y&R, Melbourne; Ant Keogh & Grant Rutherford; Client: Foster’s Group; Title: Carlton Draught Story
Leo Burnett, Melbourne; Andrew Woodhead; Client: 7-Eleven; Title: Chocolate Milk Song
Nova 93.7, Perth; Matt Dickson; Client: Bungee West; Title: F****K;
Smart, Melbourne; John Mescall; Client: Bic Pens; Title: Stress Transferrer
Sea FM & Gold FM, Gold Coast; Ben Davies; Client: Think Mobile; Title: The Fine Print Guy
AJF Partnership, Melbourne; Glenn Dalton and George Freckleton; Client: J. Boag & Sons; Title: French
303 Group, Perth; Dav Tabeshfar; Client: IKEA; Title: Space
Love Communications, Sydney; Guy Lemberg; Client: Domain.com.au; Title: Parents
Gatecrasher Advertising, Perth; Joe Hawkins; Client: Curtin Business School; Title: This song goes out to…
Clemenger BBDO, Melbourne; Cameron Hoelter & Josh Robbins; Client: Dulux Aquanamel; Title: Dulux
Austereo, Sydney; Rob Sharples; Client: NEC; Title: Timmy
Smart, Melbourne; Jim Ingram & Ben Couzens; Client: SIDS; Title: Real Estate Agent/Switchboard/Mechanic
Gas Inc, Melbourne; Andrew Foote & Glenn Dalton; Client: Betfair; Title: Betfair
DMG Radio, Melbourne; Tim Hamlin; Client: RSPCA; Title: RSPCA
George Patterson Y&R, Melbourne; Ant Keogh & Grant Rutherford; Client: Foster’s Group; Title: Carlton Draught Story/Made From Gold/Deep Voice
Hot Tomato, Gold Coast; Kent Howlett; Client: Strike Bowling Bar; Title: The Strike Bowling Bar
Wilson Everard Advertising, Melbourne; Andrew Wilson; Client: Hard Yakka; Title: Yakka Fake Legends
Smart, Melbourne; John Mescall; Client: Bic Pens; Title: Early Finisher/Hot Chick/Inadequate/Stress Transferrer
AJF Partnership, Melbourne; Glenn Dalton and George Freckleton; Client: J. Boag & Sons; Title: French/Teddy Bear/Roses
Leo Burnett, Melbourne; Andrew Woodhead; Client: 7- Eleven; Title: Choc-milkoholics
AJF Partnership, Melbourne; Glenn Dalton & George Freckleton; Client: National Foods; Title: Stay Wake Around Your Mates
Eardrum, Sydney; Ralph van Dijk; Client: Snowy Mountains Brewery; Title: Snowy Mountains Brewery
Front of House, Melbourne; Sound Engineer: Phil Kenihan; Creative Director: Nick Weller; Client: Ford; Title: Amazing Seven
Front of House, Melbourne; Sound Engineer: Shane O’Mara & Phil Kenihan; Creative Director: Scott Glennon; Client: Ford; Title: Trucker Radio
Song Zu, Sydney; Sound Engineer: Rod Enright; Creative Director: Ralph van Dijk; Client: Commercial Radio Australia; Title: Workout
Hot 91 Sunshine Coast; Sound Engineer: Vaughan Jones; Creative Director: Ronnie Stanton & Vaughan Jones; Client: Cirrus
Communications; Title: Anywhere in the World
Audio One, Brisbane; Sound Engineer: Brett Johnson; Creative Director: Brett Johnson; Client: GC International; Title: Yamagen Iron Chef
Song Zu, Sydney; Sound Engineer: Rod Enright; Creative Director: Ralph van Dijk; Client: Commercial Radio Australia; Title:
Brainestorm Productions, Perth; Sound Engineer: Marty Braine; Creative Director: Ron Samuel; Client: Mrs’s Macs pies; Title: Tennis
Risk Sound, Melbourne; Sound Engineer: James Ashton; Creative Director: Doogie Chapman; Client: RSPCA; Title: Animal Fall
Flagstaff Studios, Melbourne; Sound Engineer: Paul Le Couteur; Creative Director: Ralph Van Dijk; Client: Commercial Radio
Australia; Title: Big Finish