Tuesday, May 08, 2007


Wrigley's wanted to celebrate the famous Hubba Bubba bubble in a fresh and interesting way.
To do this DDB Sydney created a
  • commercial
  • that showed the extreme lengths a child might go to, to keep his bubble alive.
    As we travel through a house we see all the sharp objects have been mysteriously covered in bubble wrap, oranges, corks and polystyrene. We discover it's the clever workmanship of an industrious little boy, protecting his most prize possession.
    Thus 'Long live the bubble'.

    Client:  Wrigley's
    Product: Hubba Bubba
    Title: Long Live the Bubble
    Agency: DDB Sydney
    Executive CD: Matt Eastwood
    CD: Steve Back
    Copywriter:  Charlie Cook
    Art Director: Simon Johnson
    Agency Producer: Claire Seffrin
    Director: Justin McMillan
    Producer: Sam Levene
    Production company: äht( 


    Anonymous Anonymous said...

    Are they really airing a 60" cmon directors version??
    looks nice but too long

    8:04 AM  
    Blogger Unknown said...

    That was fucking lovely.

    Really, really nice ad.

    Congrats Charlie.

    You bastard.

    8:41 AM  
    Anonymous Anonymous said...

    Exaggeration init. Like the cat bit though.

    9:47 AM  
    Anonymous Anonymous said...

    cool ad.

    9:56 AM  
    Anonymous Anonymous said...

    Really really nice. Well done.

    10:20 AM  
    Anonymous Anonymous said...

    Nice one guys. Simple. Intriguing. Funny. All the hallmarks of a great spot I reckon. And just in time for Cannes too!!!

    10:50 AM  
    Anonymous Anonymous said...

    I really liked it until the bubble boy at the end. It's feels like it says "Get It." Considering there probably wasn't a client even aware the ad was being made, I would have to blame the agency for that one. That said it still feels like it could do something at Cannes.

    11:07 AM  
    Anonymous Anonymous said...

    This is what im talking about.

    The colonial, estate house setting / look is fresh

    I reckon it may look better as a 45

    11:13 AM  
    Anonymous Anonymous said...

    Yep, it's good. Bald cactus bit was funny.

    12:15 PM  
    Anonymous Anonymous said...

    The casting of the big house was the masterstroke.

    Lovely textures, beautifully shot. Simple idea.

    The cat walking shot will propel this to Cannes.

    Silver I reckon.

    Good on em.

    Better than 98% of the crap we've seen recently and a refreshing change from yet another big Aussie beer ad.

    12:53 PM  
    Anonymous Anonymous said...

    Kids wouldn't like this ad. It's too slow and too cerebral.

    But I guess it was aimed at adults.

    Adults who work in advertising.

    And serve on juries.

    Like Cannes.

    1:17 PM  
    Anonymous Anonymous said...

    Nice one Simon and Charlie, see you in Cannes.

    Oh, that's right, DDB doesn't send creatives.

    Only Creative Directors.


    1:53 PM  
    Anonymous Anonymous said...

    Yeah, gotta ask, who is the target for this commercial? Cos the 8yos who actually chew bubble gum wouldn't find it vaguely interesting nor follow it. It looks like a completely self indulgent spot with no connection to reality. But hey I could be wrong.

    Yes it's beautiful, It looks quite lovely and it's a really cute idea, but I can't really hear the kids in the school yard remarking at it's textural complexity.

    2:29 PM  
    Anonymous Anonymous said...

    Can we hear from someone who doesn't work at DDB?

    3:48 PM  
    Anonymous Anonymous said...

    Love it, love it, love it. The cat bit was great too. Well done boys. Charlie was an arrogant bastard to me at a party when we met. Nice to see at least the arrogance was warranted!

    4:44 PM  
    Anonymous Anonymous said...

    Let us convey our myriad thoughts point by point.

    a) Concept. 8 out of 10. Would have given more but a bit too close to an idea we saw in Launceston for an environmentally fiendly dishwashing liquid.

    b) Direction. Thoughtful. Considered. Boring. Was a Japanese director considered? An idea for next time maybe.

    c) Soundtrack. See above. Grade, ditto.

    However, our biggest problem is 'where too next, fellas?' Cannes, maybe. But only if the follow-up breaks more than the proverbial bubble. And is there outdoor. Personally we can thnk of at least five executions that will prick the public conciousness. Cheers and respect.

    10:03 AM  
    Anonymous Anonymous said...

    The house is another 100 years older by the end of it.

    I did like it though. Onya Charlie and Champ.


    11:49 AM  
    Anonymous Anonymous said...

    Charlie's PR is great. But like Mandy before him, Simon is truly talented and deserves a fair bit of the credit. Maybe more than a fair bit.

    Nice ad boys.

    4:28 PM  
    Anonymous Anonymous said...

    really nice if it's aimed at adults

    but it ain't.

    kids wanna see the bubble burst over f***king everything.

    Anybody with kids will tell you this is is way too cool for an 8yo

    Sorry Charlie

    10:27 PM  
    Anonymous Anonymous said...

    10.27pm - You couldn't be more worng. I bet you're one of those adults who think kids like happy, smiling cartoons. 10 year old boys (who this is obviously aimed at) like ideas that are a bit dark and disturbing. And this idea clearly fits the bill. Clearly, most people agree it's brilliant. Ignore him Charlie.

    2:08 PM  
    Anonymous Anonymous said...

    Love it. Gold.

    2:09 PM  
    Anonymous Anonymous said...

    2.08,I'm not 10.27 but he's dead right.

    Kids like ads and content with action, movement, stuff happening. Dark and disturbing, sure. But there's gotta be something fuckin happening.

    Find me ONE normal ten year old kid who wants to watch arty lingering shots of a fucking fence covered in bubble wrap and I'll blow a goat and upload it here.

    This is a 60 second commercial aimed at juries. So it's no surprise that we all like it. I like it too. Because it's aimed at me, and people like me.

    And anyone who says otherwise is (a) lying or (b) clueless.

    5:25 PM  
    Anonymous Anonymous said...

    Just watched it without sound which probably adds a lot to the ad but I think it's great. Could lose the boy in the award entry cut-down but then again I haven't seen it without the boy so I can't comment.

    Well done Simon / Charlie... good shit.


    4:47 PM  

    Post a Comment

    << Home