LONG LIVE THE BUBBLE
Wrigley's wanted to celebrate the famous Hubba Bubba bubble in a fresh and interesting way.
To do this DDB Sydney created a
As we travel through a house we see all the sharp objects have been mysteriously covered in bubble wrap, oranges, corks and polystyrene. We discover it's the clever workmanship of an industrious little boy, protecting his most prize possession.
Thus 'Long live the bubble'.
Client: Wrigley's
Product: Hubba Bubba
Title: Long Live the Bubble
Agency: DDB Sydney
Executive CD: Matt Eastwood
CD: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Agency Producer: Claire Seffrin
Director: Justin McMillan
Producer: Sam Levene
Production company: äht(
posted by CB @ 9:29 PM
23 Comments:
Are they really airing a 60" cmon directors version??
looks nice but too long
That was fucking lovely.
Really, really nice ad.
Congrats Charlie.
You bastard.
Exaggeration init. Like the cat bit though.
cool ad.
Really really nice. Well done.
Nice one guys. Simple. Intriguing. Funny. All the hallmarks of a great spot I reckon. And just in time for Cannes too!!!
I really liked it until the bubble boy at the end. It's feels like it says "Get It." Considering there probably wasn't a client even aware the ad was being made, I would have to blame the agency for that one. That said it still feels like it could do something at Cannes.
This is what im talking about.
The colonial, estate house setting / look is fresh
I reckon it may look better as a 45
Yep, it's good. Bald cactus bit was funny.
The casting of the big house was the masterstroke.
Lovely textures, beautifully shot. Simple idea.
The cat walking shot will propel this to Cannes.
Silver I reckon.
Good on em.
Better than 98% of the crap we've seen recently and a refreshing change from yet another big Aussie beer ad.
Kids wouldn't like this ad. It's too slow and too cerebral.
But I guess it was aimed at adults.
Adults who work in advertising.
And serve on juries.
Like Cannes.
Nice one Simon and Charlie, see you in Cannes.
Oh, that's right, DDB doesn't send creatives.
Only Creative Directors.
Bummer.
Yeah, gotta ask, who is the target for this commercial? Cos the 8yos who actually chew bubble gum wouldn't find it vaguely interesting nor follow it. It looks like a completely self indulgent spot with no connection to reality. But hey I could be wrong.
Yes it's beautiful, It looks quite lovely and it's a really cute idea, but I can't really hear the kids in the school yard remarking at it's textural complexity.
Can we hear from someone who doesn't work at DDB?
Love it, love it, love it. The cat bit was great too. Well done boys. Charlie was an arrogant bastard to me at a party when we met. Nice to see at least the arrogance was warranted!
Let us convey our myriad thoughts point by point.
a) Concept. 8 out of 10. Would have given more but a bit too close to an idea we saw in Launceston for an environmentally fiendly dishwashing liquid.
b) Direction. Thoughtful. Considered. Boring. Was a Japanese director considered? An idea for next time maybe.
c) Soundtrack. See above. Grade, ditto.
However, our biggest problem is 'where too next, fellas?' Cannes, maybe. But only if the follow-up breaks more than the proverbial bubble. And is there outdoor. Personally we can thnk of at least five executions that will prick the public conciousness. Cheers and respect.
The house is another 100 years older by the end of it.
I did like it though. Onya Charlie and Champ.
TH.
Charlie's PR is great. But like Mandy before him, Simon is truly talented and deserves a fair bit of the credit. Maybe more than a fair bit.
Nice ad boys.
really nice if it's aimed at adults
but it ain't.
kids wanna see the bubble burst over f***king everything.
Anybody with kids will tell you this is is way too cool for an 8yo
Sorry Charlie
10.27pm - You couldn't be more worng. I bet you're one of those adults who think kids like happy, smiling cartoons. 10 year old boys (who this is obviously aimed at) like ideas that are a bit dark and disturbing. And this idea clearly fits the bill. Clearly, most people agree it's brilliant. Ignore him Charlie.
Love it. Gold.
2.08,I'm not 10.27 but he's dead right.
Kids like ads and content with action, movement, stuff happening. Dark and disturbing, sure. But there's gotta be something fuckin happening.
Find me ONE normal ten year old kid who wants to watch arty lingering shots of a fucking fence covered in bubble wrap and I'll blow a goat and upload it here.
This is a 60 second commercial aimed at juries. So it's no surprise that we all like it. I like it too. Because it's aimed at me, and people like me.
And anyone who says otherwise is (a) lying or (b) clueless.
Just watched it without sound which probably adds a lot to the ad but I think it's great. Could lose the boy in the award entry cut-down but then again I haven't seen it without the boy so I can't comment.
Well done Simon / Charlie... good shit.
B.
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