Wednesday, June 20, 2007

CLEMENGER BBDO MELBOURNE WINS CANNES RADIO GRAND PRIX


The Aussies in the 2000 strong crowd - all 200 of them - erupted when Clemenger BBDO Melbourne won the coveted Cannes Radio Grand Prix with its two-minute Snickers ‘Hoedown’ - voted the best radio commercial in the world.
Written by Paul Reardon (pictured right) and Jonas Peterson (left) and produced through Nylon Studios Sydney, it won over a campaign for Geronimo Condoms by Grey Johannesburg asking people to imagine their parents having sex in vivid detail by just one vote.
Set to banjo music ‘Hoedown’ features three Hillbillies - two Americans Johnny May and Sonny Ray singing a song about how hungry they are with Aussie Bill saying his hunger could be sated by eating a Snickers Bar. It won Australian Commercial of the Year at the Siren Awards in May. (To hear the spot go to: www.sirenawards.com.au)
It also broke the Bud Light dominance of the Radio Grand Prix, having won it for the past two years although it did win a Gold Lion this year and was a contender for the top prize along with TBWA\Chiat\Day New York for Masterfoods Combos Pretzels. It was obviously a tough judging year, with only seven Gold Lions handed out in radio.
Saatchi & Saatchi Sydney won a Silver Lion for their Foxtel campaign - ‘Girl’ and ‘Your Marriage’ - produced by Song Zu Sydney/Eardrum Sydney.
It was a lean year for NZ, with only DraftFCB Auckland winning a Silver Lion for Prime TV - The L Word ‘Fresh Baking’ and ‘Morning Visitor’, produced by Digital Post Auckland.
David Guerrero, chairman and chief creative officer of BBDO Guerrero Ortega, who was the Jury President, says ‘Hoedown’ had some passionate advocates as did its closest rival Geronimo, which would have been given a Grand Prix if they could award two.
“It is impeccably crafted, it is brilliantly on brand and it is a very simple, universally admired campaign,” he said of ‘Hoedown’.
Australian juror Ralph van Dijk, creative director of Eardrum, who spent a lot of time outside of the room, because he was the producer on the Foxtel work, expects the win to raise the kudos of radio among Australian creatives, a process gaining momentum with the Commerical Radio of Australia’s efforts to raise the medium’s profiles with Siren Awards, creative workshops and massive branding campaign.
Australia had 47 entries in Radio this year and New Zealand had 27 entries.

16 Comments:

Anonymous Anonymous said...

congratulations Paul.

well deserved. Enjoy!

8:14 AM  
Anonymous Anonymous said...

I'd like a job at BBDO Melbourne! He's hot!

9:24 AM  
Anonymous Anonymous said...

Brilliant effort.
It'll make a nice hood ornament on the Interceptor.

Andrew&Laurie

9:57 AM  
Anonymous Anonymous said...

Well done Reardo! Well done Swede!

10:15 AM  
Anonymous Anonymous said...

So much for the "lean year for Australia". Or do we only care about TV?

10:35 AM  
Anonymous Anonymous said...

No picture of Jonas? Hey, just find a photo of Ray Manzarek of The Doors circa 1967!

11:52 AM  
Anonymous Anonymous said...

Well done Paul!! YEAY!!!
*bounces in excitement*
9.24 I met him :)

12:58 PM  
Anonymous Anonymous said...

As winners of the Sirens Awards they scored a free trip to Cannes. Then they win the Grand Prix. Nice career start for Reardon. His first finalists at Cannes, first trip to Cannes and he scores a Grand Prix. You're a Freak Reardon and I love you just as much as I now hate you! haha. Well done buddy.

1:08 PM  
Anonymous Anonymous said...

Yeah but I bet you'd trade it all for a bronze at MADC right lads?

5:09 PM  
Anonymous Anonymous said...

Viva Melbourne. Big Awards for big REAL clients. Excellent work.

5:52 PM  
Anonymous toby and Bec said...

This is great news! Well done fellas - let's catch up for a bevvy on your return and talk about how it could have worked in a station-produced 30, which is all Bec and me ever get on a radio brief.

7:19 PM  
Anonymous Rem Bruijn said...

Congratulations Paul and Jonas! As a Sirens judge, I'm stoked to see you guys get the big one. An ad that broke the category in every way. Can't wait to see what you guys do next. Enjoy yourselves!

8:15 AM  
Anonymous Anonymous said...

congrats on the win. is there a way to hear this ad?

online somewhere?

commercial radio is usually so shitful anything that improves the listening experience should be eligible for the community service category too.

cheers,

andy m.

9:45 AM  
Anonymous Jonas said...

Yes I read the comments.
Yes I'm happy.
Thanks.

10:19 AM  
Anonymous Anonymous said...

http://www.canneslionslive.com/radio/

5:19 PM  
Anonymous Ricci & Sue said...

You guys rock! Whilst I'm sure your celebrations were a little bigger than ours, we still can't get the smiles off our faces either!

9:24 PM  

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