AUSTAR GETS EMOTIONAL VIA NEW SPOT FROM BMF SYDNEY

BMF Sydney has launched a new TVC for AUSTAR promoting the extensive sport coverage available on the FOX SPORTS channels. The launch ad, the first of five, is all about the A-League on AUSTAR.
The campaign insight focuses on the universal truth that men find it very hard to express their emotions in every day life. So when asked the “difficult” questions they revert to what they know best, sporting analogies, to help them get out of these sticky situations.
Says BMF Executive Creative Director, Warren Brown: “Emotions usually run high when it comes to sport, which has given us a great opportunity to create some very funny, insightful ads to see AUSTAR’s sports package.”
The remainder of the campaign will launch in January 2008.

Executive Creative Director: Warren Brown
Copywriter: Benn Sutton
Art Director: Grant Booker
GAD/Account Director: Lisa Ramsey, Karen Martin
Agency Producer: Louise Hodgson
Director: Tony Rogers
Production Company: Renegade
Strategic Planner: Christina Aventi
Client: Nikki Warburton, Liz Katsiotis, Kelly Schaffer
Media Agency: DaVinci