SCMP.COM GOES BUSH
Ogilvy Hong Kong has just put to air a spot for South China Morning Post's website scmp.com, featuring US President Bush. It was created by Jason Aspes (who is also CD) and shot in Sydney by Michael Spiccia and produced by Sue Walker and Haydn Evans. DoP and editor: Luke Doolan.
posted by CB @ 7:16 AM
15 Comments:
So let me see if i've got this right.
a newspaper distorts the truth, uses material out of context, then uses that distorted material to hold someone up to ridicule, all to help them claim their newspaper is a source of the facts?
i wonder how long it took the planner to come up with that
I disagree. Top spot with a strong proposition, that should do well at the award shows.
Hysterical!!! Great idea. Client's got balls... and a wicked sense of humour.
who gives a toss about award shows. Will it sell newspapers?
JS
Disagree 1:22. Bush has said enough stupid stuff - some of it about China probably - without having to cut and paste it just for a laugh. Even so, if juries do like it, I doubt if a single member of any of AWARD, D&AD and Cannes jury will ever visit scmp.com to 'make sense of China'. A newspaper, like any serious journal, trades on its integrity and observance of the truth, whether they like it, or not. All the distortion of Bush's comments does in this ad is to compromise the very standards scmp is trying to claim as brand attributes for itself. To me that's bad advertising. If it was an ad for memory loss, soft drink, insurance, or whatever, go for it. But it's not. Its an ad for a serious newspaper dealing with a serious topic wanting to be taken seriously.
Government distorts the truth, uses evidence out of context, then uses that distorted material to rationalize their war, all to claim that they are fighting for democracy?
I wonder how long you've been voting republican
Nice to see what Hadyn is up to,i hear alot of people were wondering where he was.
Well, I think it's fucking funny.
Nicely edited, great use of the website.
Funny too.
lesving aside our 'amusing beer ads' what the fuck have we done eh?
What's your point 5:32 - governments distort the truth therefore newspapers are entitled to distort the truth? Or that if it's ok for newspapers to distort the truth it's ok for governments to do so as well? You can't have it both ways.
Sorry, but this is not funny nor original. It's complete borrowed interest and is one of the oldest jokes to play off of since the internet was established.
BRILLIANT!!! that is fuckin funny!
5:09 again.
One hallmark of a great newspaper/journal is objectivity.
The portrayal of Bush in this ad lacks objectivity.
Poorley directed and shot the fake footage looks exactly that, fake. Aside from the fact it is badly done there seems to have been no attempt to try and replicate the technological look of US news footage and it stands out like dogs balls, the editor must have had a hard time trying to match all this together. This kind of thing has already been done and much funnier as well http://www.youtube.com/watch?v=O_RSQSYgGB4 perhaps thats where the idea came from.?
Tooooooo Loooooooong.
Which made it boooooooooooring.
And the idea's been used a few hundred times before, on ads, and in every sketch comedy since the dawn of time.
Hope this was the director's cut, coz the idea would have been much better in 30 or 45 seconds. This length just drags it all out too long.
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