Thursday, July 19, 2007


Having an opinion is a valid standpoint. Extremely valid. Possibly the most fundamental of all creative requirements. If you don't have an opinion you are out of the debate, no question. It is after all, the difference between being interesting or interested. Indifference is the enemy of creativity. That said, it has become easier and easier to be the author of the most obscure, 'out there' and, more often than not, downright offensive opinions with nothing more than an ISP address even the CIA or Mossad would have difficulty tracking down. Who am I talking about? Why, the enemy of all things known, 'Anonymous'.
'Anonymous' is the mysterious blogger, the Scarlett Pimpernel of interactivity, the Phantom or, if you will, a right annoying bugger. The internet is, without question, the most incredible opinions page of all time, some sites such as have become an authority of opinions (although having Toy Story 2 as the greatest movie of all time pretty much invalidates that). But if you are going to have an opnion, stand up and be counted. The 'anonymous' blogger is the online equivalent of the car keyer or the crap graffiti artist or even the comedy heckler in a darkened comedy venue.
I believe the amount of 'Anonymous' entries on this site alone is indicative of the decline in cutting edge Australian creativity. People are too afraid to make a name for themselves, too scared to upset the apple cart, worried that someone will point and say 'you're wrong'. Well, I say, pull yourself together, stand up and be counted and help us make this great nation fantastic. Because after all, nobody loves a nobody.

pie<br />night


Anonymous Anonymous said...

Talk about the pot calling the kettle fucking black.

5:48 PM  
Anonymous Anonymous said...

Climb down off your soap box and shut your trap, your pompous wanker. If we want a lecture we'll go back to uni.

You reckon 'nobody likes a nobody'. Well, I reckon nobody likes a self-important pseudo-intellectual raving on about ultimately pointless shit to an audience who couldn't give a fuck.

If you've got something to say that you think is important but nobody else does, try writing a letter to the editor of the Daily Telegraph.

Bring back the biff.

5:49 PM  
Anonymous Adam said...

here here, should have been said from day 1 of the CB blog!

5:49 PM  
Anonymous Anonymous said...

Oh dear 5.49, you wasted countless years at wonder you are so bitter.

You are at the same level of the high school student who went straight through to AWARD school.

good luck.

6:21 PM  
Anonymous Anonymous said...

5:49 PM...why don't you shut your trap. We know exactly who you are. A crap creative who's never done a good ad in his/her life but likes nothing more than to slag off other people's work. What's the point of the industry that does nothing more than knock people down. Bring back the biff? Because that really seems to be inspiring people to greatness (please note sarcasm). Get off the blog and get back to work you fool.

6:33 PM  
Anonymous Anonymous said...

I wish there was a blog where we could publish our work without fear of being shot done by ANONs. I'd like to see more work on here. But what right minded creative would post their work whilst the owner of this blog is encouraging mindless "biff".

6:36 PM  
Anonymous Anonymous said...

I thought it was meant to be irony.
For a minute I was inspired to sign my name...
Or write an ad for pie night.

What do you reckon Toby and Bec?
You don't seem to get the point most of the time. What's your take?

6:41 PM  
Anonymous Anonymous said...

i can only assume written by another nobody considering he/she/it failed to sign it

nobody #238

6:44 PM  
Anonymous Anonymous said...

Er.. dumb bloggers above... this 'posting' is a promo for AWARD pie night! Click on the yellow button, fuckwits.

7:11 PM  
Anonymous Anonymous said...

You're wrong.

Grammatically speaking, anyway.

"I believe the amount of 'Anonymous' entries..."

That should be "I believe the number of 'Anonymous' entries..."

Signed, Anonymous

7:19 PM  
Anonymous Anonymous said...

Mmmmmm .... a pie. I'd give my left testical for a pie right now.

They don't make em in Switzerland.

Enjoy the night, it is always a good one.

The Hairy Banana

7:49 PM  
Anonymous Anonymous said...

I think this idea just died in the focus groups

9:48 PM  
Anonymous Anonymous said...

well i'd love to not be anonymous but theres this stupid system that says i need to be a blogger or something to be registered. and anyway even if we got rid of the anonymous system people would be posting as "crappycreative69" or "unemployabledirector1" which is soooo much better than the current setup.!

9:58 PM  
Anonymous Anonymous said...

Oh riiight... this was an ad! Created for creatives who all seem to have missed the point because it was, well, just too damn 'creative'.

How deliciously ironic.

7:42 AM  
Anonymous AWARD said...


Award Pie Night is back. Visit for details.

8:38 AM  
Anonymous Anonymous said...

Most of the unbelievably dumb NOBODIES above must now realise they each deserve a pie - right on the face! It's a worry if this many creatives - I presume most are - don't get these sorts of web tactics, complete with BRIGHT YELLOW BUTTON to click at the bottom.

8:44 AM  
Anonymous Ben said...

Who cares if someone anonymous bags your work?

When someone is sitting at home watching TV or reading the paper and they stumble across your crap ad, do they call up and introduce themselves and tell you it's crap?

Or do they just anonymously say it's a crap ad?

9:05 AM  
Blogger David said...

Nice idea. And well written. Whoever did it, deserves a pie.

9:07 AM  
Anonymous Anonymous said...

oh good! David's back!

10:12 AM  
Blogger Andy said...


Dear Hairy Banana.

I suggest you surgically remove your left testicle, blend it with peas and gravy and add a crust.

These are, let's face it, the average ingredients of an Aussie meat pie.

10:51 AM  
Anonymous Anonymous said...

I love that this diatribe was posted by 'Anonymous'. Can we PLEASE move on. An idiot is an idiot by any other name - must we validate these people any further by demanding to know their names also?

If a comment posted is not to your liking, I suggest that you post a reasoned, well thought counter-argument to show them up for the idiot they obviously are.

Otherwise -like all of your more intelligent colleagues - simply ignore the comment and deny it the air-time that the author craves.

Failing all else drink a cup of concrete and toughen the f*** up. If a few comments can break your fragile ego then you are in the wrong industry..


11:18 AM  
Anonymous Anonymous said...

If people didn't get the idea, maybe the layout didn't help. Which applies to half the ads I see.

1:03 PM  
Anonymous Duncan said...

9.58 it is possible with the current system to put in your own nom de plume. Under 'Choose an identity' go for 'other. You'll have the choice of putting in your web page or not, and creating your own identity.

You're lucky Lynchy hasn't required all commenters to enter an email address. Though there are ways around that too.

12:12 PM  
Anonymous Anonymous said...

"I wish there was a blog where we could publish our work without fear of being shot done by ANONs." - yes, that would be nice, especially for those producing less than inspiring work. There really isn't a place (apart from on air) where these ads can safely have their moment in the sun.

As the 2007 Cannes Film Lions proved (only 3 Bronze Lions), Australia just isn't producing world class TV commercials of late. As one who sat through ever film category session at Cannes this year, most of our best looks dated compared to the world's best, the sort of spots that would have won Lions a decade ago - but sadly, not today. Sorry to say, most Aussie ads either got the silent treatment or got booed (or whistled, as is the custom of the South Americans in the auditorium).

So most of the current drivel we have to put up with on telly deserve to be criticised - really, most commercials look like the client (or focus group) wrote them. I can't think of many spots that impress at the moment so it's no wonder Australia's highly paid creatives are fearful of ANONs!

They should, however, be more fearful of losing their jobs once their even more highly paid creative directors get a bollocking from their CEOs or CFOs about the abysmal ratio of award entry fees to gongs won over the last year. (Yes, many CFOs do gleefully compile such graphs at the end of each financial year!)

Let's be honest, highly paid creatives are only highly paid because of their success at award shows. If they are not producing brilliant, award-winning work, CDs are better off hiring older pros who know what they are doing or hiring a promising, hungry young team - at half the price.

8:17 AM  
Anonymous Anonymous said...

Go and do something that matters with your miserable little coke-addled lives.
Then you wouldn't be so terrified of what anyone thinks. Wankers.

5:55 PM  
Blogger Toby And Bec said...

Hi there 6:41. Sorry we have missed the genesis of this debate. We have been in Cairns judging the Croc Awards - just sobering up now!!!! Bec and me reckon anonymity is a cowardly cloak and one we are not prepared don. And yet, the price we pay for our nakedity is high. In fact, we believe it is the reason seven eighths of our comments are never published on this Blog, ensuring we wallow at numbers 506 and 507 respectably on Lynchy's list. People love opinions but sadly no one wants the truth. Think about it, comrades.

12:55 PM  
Anonymous Baby Jesus said...


5:58 PM  

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