Monday, July 23, 2007


A digital countdown billboard for Deadline Express Couriers, created by Colenso BBDO, Auckland, which went up a week ago, self destructed live on Sunday at 6.00 pm (NZ time) as promised. The idea was to stress that Deadline Express Couriers never misses a deadline.


Anonymous Anonymous said...

That's fantastic!

12:06 PM  
Anonymous Anonymous said...

The Kiwi's sure know how to use outdoor, brilliant. -

12:24 PM  
Anonymous Anonymous said...

All praise to those who've done it - because its good stuff, but if i told my delivery/courier client we were recommending he put up one poster 15 km's from Dubbo and we'll get half the country to watch us blowing it up he'd sack us faster than look at us. You Kiwis don't know how lucky you are. No wonder O'Sullivan and McPherson and co caught the first available flight back.

4:22 PM  
Anonymous Anonymous said...

50 per cent bullshit. 50 per cent brilliance. In the words of that classic Araldite ad, how did they pull it off?

7:19 PM  
Anonymous Anonymous said...

Well done 4:22pm, there's a famous song we have in New Zealand....goes


Retarded but true.

P.S That's 5 Bledisloe Cups in a row btw

8:42 AM  
Anonymous Anonymous said...


And it's also the 20th Anniversary of when you last held the World Cup.

9:14 AM  
Anonymous Anonymous said...

Simple is waht it's all about. Well done guys. Colenso you've done it again.

1:51 PM  
Anonymous Anonymous said...


and the 23rd year since you won a game in auckland.

6:57 PM  
Anonymous Anonymous said...

This is 8:42am, if we're going to talk about footy on an ad blog let's discuss that astonishing rip-off by Patts of that superb Publicis Mojo ad for NIKE prior to the 2003 world cup.

It was a weak, lame copycat. And not many in the ad industry called them on it.

What gives?

1:04 PM  

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