GET STORYBOARDS DONE OVERNIGHT, OVERSEAS
Creative Mike Lind has formed a new venture, Draw As You Snore (DAYS), a revolutionary way to produce storyboard illustrations.
Says Lind: "Agencies recommend clients shoot commercials overseas to save money, so why not save money themselves using the same principle? At DAYS, we have sourced the best Eastern European storyboard illustrators, highly experienced and reliable. Using Draw As You Snore, an agency could save about $600 to $800 on a single storyboard (that’s probably more than they pay their Art Director for the day) as well as getting their storyboards done overnight. If the illustrations are able to be done over two nights (first night - pencils, second night - colours) they can save even more."
RUSH overnight service is $100 per frame (plus gst) and REGULAR service is just $90.
In this globalised electronic age, Draw As You Snore is an idea whose time has come, says Lind: "Consider internet companies who habitually outsource programming to India or Thailand. The quality is the same, so why pay as much? And when you think about it, we already brief storyboard artists by email here in Australia. With widespread broadband connections it has become increasingly feasible to work remotely. Like, when’s the last time you actually saw an illustrator come into an agency to take a storyboard brief?"
So what’s so good about Eastern Europe? Beside the cost efficiencies, the most important factor is the difference in time from the East Coast of Australia, says Lind: "5 p.m. here is 9 a.m. there (this changes slightly during daylight saving but it doesn’t disrupt the service). Once the illustrator in Europe has received the brief they are fresh and not reaching for 29 gallons of coffee as an illustrator providing an overnight service locally would.
"Within a couple of hours, pencils are emailed to an address of the clients choosing. Perhaps at home or to a Blackberry so there is no need to stick around the office. Changes can be swiftly made and re-sent. Once the pencils are approved, the client can place their head on their pillow and peacefully snore while DAYS draw, confident that the finished colour illustrations will be waiting when they wake in the morning."
Contact Mike Lind on the following:
Tel: (02) 9699 6621
Mobile: 0414 338 407