VB MAKES A CLIMATE CHANGE
GPY&R Melbourne has launched the latest installment of their award winning campaign for Victoria Bitter. Now in its fourth year, the campaign continues to build on the 38 year legacy of the VB theme music and line- 'for a hard earned thirst'.
This time the campaign tackles the issue of climate change head on and proposes a very Australian solution.
Written to introduce the new 'Mid-strength' flavor of Australia's most famous beer, the ads go to air across drought effected Queensland, Northern Territory and Western Australia this week. With southern states planned for later in the year.
This is the first ad in the campaign directed by Tim Bullock from Prodigy, and the first to involve writer Jim Ingram, who when interviewed said "I like playing with my balls".
AGENCY: George Patterson Y&R, Melbourne
CREATIVE: Jim Ingram, Ben Coulson, Ben Couzens
PRODUCTION COMPANY: Prodigy
AGENCY PRODUCER: Romanca Jasinski
DIRECTOR: Tim Bullock
PRODUCER: Samantha Mead
POST PRODUCTION: Iloura