JUNIOR TURNS MAROON TO GREEN FOR NRMA INSURANCE
This week, Junior launched a new campaign for NRMA Insurance Qld using NRL team, Brisbane Broncos. The campaign, titled 'The Carbonators', aims to enlist new comprehensive car insurance customers with the promise of offsetting 1 tonne of carbon emissions for free.
NRMA Insurance Qld will be the first insurance company in Australia to advertise a free carbon offer as a promotional device. “NRMA Insurance Qld customers, like a lot of Australians, are looking for ways to do something positive for the environment,” according to Steve Minon, Creative Director of Junior, “and finally a brand is prepared to foot the bill to help them do it.”
The state-wide, 6-month-long, multi-media campaign will launch on television and in press, on radio as well as online, outdoor and transit. It follows two weeks of teaser ads that have kept Queenslanders guessing with the message, “The Carbonators are coming” in newspapers and on outdoor sites and last week with a stunt in Brisbane Square (outside rival brand SUNCORP’s headquarters) where nearly a thousand Aloe Vera plants were given out to the public.
CLIENT: NRMA Insurance Qld
PRODUCT: Comprehensive Car Insurance with free carbon offsetting
TITLE: The Carbonators
CREATIVE TEAM: Nick Munt and Alan Crowne
CREATIVE DIRECTOR: Steve Minon
TV DIRECTOR: Darren Ashton
PRODUCTION CO: Best Picture Show
POST: Cutting Edge Post
AGENCY ACCOUNT DIRECTOR: Marni Goodwin
AGENCY PRODUCTION: Breanna Reynolds, Kurt Brutton
MARKETING TEAM: Brendon Dyer, Barbara Smith, Chris Partridge