VIRGIN BROADBAND BLITZ VIA HOST/THE GLUE SOCIETY
Host and The Glue Society, Sydney has launched a major multi media campaign for Virgin Broadband, spearheaded by this commercial.
TITLE: ‘Projection’
AGENCY: Host/The Glue Society
CREATIVE DIRECTOR: The Glue Society
COPYWRITERS: James Harvey and Jonathan Kneebone
ART DIRECTOR: James Dive and Gary Freedman
AGENCY PRODUCER: Luisa Peters
PRODUCTION COMPANY: @radical.media
DIRECTOR: The Glue Society
PRODUCER: Peter Kearney
DOP: Danny Ruhlmann
EDITOR: The Editors
POST PRODUCTION: Engine
posted by CB @ 4:28 PM
9 Comments:
nice sound...nice idea...hope the virgin broadband is smart enough to develop trust and extend offer of free broadband to mobile...hope the songwriters performers recieve credit...hope this is the time on earth just before peace...how many of you said...yeah right
I sent a message that was obviously too saucy for Lynchy.
Let me just say that Host Glue society and Virgin dont deserve any acclaim for this.
They are ordinary when they are not taking the piss out of nerds dwarves or faded soap stars.
Eevn then it was pretty ordinary.
awesome spot. definitely one of the better ones this year.
Is 12:45 PM drunk?
Of course nice sound, nice idea, one of the better ones this year.
I thought the projection idea was very aesthetically pleasing.
However, I pay $70 a month for my broadband connection. Even more for my Telstra phone bill.
Maybe simply saying 'free broadband with your home phone' rather than smothering it with the big fluffy doona of said nice idea, might actually have resonated better with
the folk who buy the product.
Anyone see the campaign for this year's Writer's Festival done by Saatchis?
Me thinks these guys did too.
hotshot of the week on shots
i really really really like this. good stuff!
Love it.
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