Monday, March 27, 2006


National retail agency The Ideas Group has been reinvigorated with a management buyout, a new direction and a change of name.
The agency, with key clients including Capt’n Snooze, Radio Rentals and DaimlerChrysler trucks, will now be known as The Foundry and will be headed by former The Ideas Group GAD Simon Burrett and CD Ian Brown.
All The Ideas Group’s clients have come over to The Foundry, and all The Ideas Group staff has been moved across.
Brown and Burrett made the decision to take over the 23-year-old business on the strength of what they saw as clear potential for the future.
Burrett, who has helped secure key new business clients for the agency over the last 12 months, said his aim was to refresh and reinvigorate the agency for the benefit of its current client list, and to continue to drive new business growth.
Since joining The Ideas Group in early 2005, Brown has significantly changed the makeup of the creative department and this is now yielding results.
Both the Sydney and Melbourne offices will move in the next six months.
Prior to The Foundry, Brown worked as Group CD on Tooheys and Telstra for Singletons for five years, and before that three years at Colenso BBDO, Auckland.
Burrett is a former Director of CHE and Clemenger BBDO Sydney. He is a noted retail specialist, having written and delivered the AFA Adschool Retail Marketing course in 2005 and again 2006.


Anonymous Anonymous said...

Does that mean we now have a Foundry a Boiler Room and a Furnace in Australia?

8:48 PM  
Anonymous Anonymous said...

all we need now is an ad agency

8:11 AM  
Anonymous Anonymous said...

I dont know Simon, but Ian's a top bloke. Give em a break!

6:29 PM  
Anonymous Anonymous said...

This is a creative blog. Lets talk about this agency when it does some great work, which with Ian on board it is sure to do.

10:17 AM  
Anonymous Anonymous said...


12:40 PM  
Anonymous Anonymous said...

I think Michael may have had a call from their lawyers! Censorship is fine if it is protecting the bottom line, but it is fair to warn people that their credit worthiness is suspect. Don't just ask for the first 50%, ask for the

9:03 PM  
Anonymous Anonymous said...

Very clever name. Then again their previous name - Ideas Group - was similar to another agency. Maybe there's a pattern here...

11:15 AM  
Anonymous Anonymous said...

This has also enabled the Ideas Group to avoid outstanding payments. Nice one.

4:53 PM  
Anonymous Anonymous said...

Danger Danger they don't pay. Creative at stealing other peoples money.

4:12 PM  
Anonymous Anonymous said...

honorable intentions? there may be some talent there - debatable - but who cares if you screw over your mates.

12:29 PM  

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