Friday, November 24, 2006


Click here to watch 'PlayStation-commercial'
Whybin\TBWA, Sydney's recently launched risque campaign for the latest Ultimate Fighting game on Playstation - TEKKEN 5, which featured on the Blog in September, has finally caused public controversy, with an article in today's Australian and it will be featured on Today Tonight, tonight on Channel 7.
The TVC has been running on all commercial stations between 11pm and 3am amongst other late night 'Adult' ads. And the print has been running in FHM, Ralph, Zoo and Alpha Magazines.

Creative Director: Garry Horner
Copywriter: Mish McDonald
Art Director: Dave O'Sullivan
Production Company: Sound Reservoir


Anonymous Anonymous said...

Who cares?

The Macrae brothers made the final shootout on PROJECT GREENLIGHT.

Great work guys.

3:54 PM  
Anonymous Anonymous said...

Those are ads are pure filth and the authors of them should burn in hell.

4:52 PM  
Anonymous Anonymous said...

Pathetic. It's easy to get featured on the news. What's diffcult is doing it with an idea that is well thought out and relevant.

6:37 PM  
Anonymous Anonymous said...


6:38 PM  
Anonymous Anonymous said...

Caught the report. Seems some punters think the fighters look like young girls. Infants talking dirty offends some follk - prudes.

9:50 PM  
Anonymous Anonymous said...

this stuff is lame

6:25 AM  
Anonymous Anonymous said...

I'm with anonymous. It's lame. "Smash your damn face in"? palease... the cut-price voiceover artist is the worst part.
Brand hatred anyone?

9:35 AM  
Anonymous Anonymous said...

Lazy, sensationalist rubbish. "First thought" style of advertising.

10:58 AM  
Anonymous Anonymous said...

Well i like it,but maybe i'm in the target audience .22 and watching too much late night tv.

7:22 PM  
Anonymous Anonymous said...

Jealousy is so ugly. Way to fuck off the man M!$H@.


11:07 PM  
Anonymous Anonymous said...

What's worse is that 'Let Tekken Decide' is actually an English idea with much better ads - arguments in life decided by fighting in-game.

For the record, I could get my cock out in the State Library and I'd get on Today Tonight, it doesn't mean it's a good idea.

7:49 AM  
Anonymous Anonymous said...

I agree with 7.49. Don't praise this work because it got "attention". It got attention because it is irrelevant rubbish.

3:15 PM  
Anonymous Anonymous said...

Have to agree with 7:49. just cause you ruffled some feathers ain't no reason to call Lynchy, as if you now have evidence of how brilliant and edgy your work is. It's pretty lame stuff when push comes to shove.

2:14 AM  
Anonymous Anonymous said...

Very lazy first thought shite.

Think harder. Then go for a drink. Not the other way round.

9:45 AM  
Anonymous Anonymous said...

To me it seems like the client had no money to make any ads in which case these are decent.
Will they pick up? i don't think so.

12:58 PM  
Anonymous Anonymous said...

I think they did extremely well with the budget and it beats the pants of some of the other ads on here.

I heard that it was cut together on i-movie. Well done Mish.


11:25 AM  
Anonymous Anonymous said...

Don't be so harsh you lot,it's not that bad,in fact i like it.They tried to do something different and used the media well.

11:29 AM  
Anonymous Anonymous said...

That voice-over cracks me up. I love it. Dave, haven't seen you for a while, mostly because I'm a hack and drowning in leave-behinds, but keen for a tin soon.

u Lej.


ps, seen Pippa about?

2:42 PM  

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