Tuesday, November 21, 2006


Click here to watch 'the-Palmers-Cocoa-Butter-commercial'
After five years of quietly building inroads into the Australian market, primarily through word of mouth and PR, US-based Palmer’s Cocoa Butter has recently launched its first major brand campaign in Australia via agency Clemenger BBDO, Adelaide.
“It’s become very much a cult brand here. The people who use it feel they have discovered it for themselves and they are very proud to recommend it to friends,” said Brand Marketing Manager, Taryn Boyce.
The challenge was to produce a mainstream launch campaign that wouldn’t alienate this incredibly loyal customer base, nor damage the ‘underground’ perception of the brand.
Research showed that the unpretentious nature of the brand appeals to women who don’t identify with the high-maintenance archetypes depicted in most corporate skincare advertisements.
So a brand platform based on the idea that “Skin is fashion” was developed to communicate that looking good is not about what you wear on the outside, it’s about looking and feeling fabulous in yourself.
The campaign includes television, online, print and point of purchase.

Creative Director: Greg Knagge
Copywriter: Jeremy Egerton
Art Director: Brenton Canty
Agency Producer: Judi Oehme
Director: Robi Watt
Production Company: Nylon Films
Producer: Vicki Niehus
Sound: SystemBot
Client: Taryn Boyce


Anonymous Anonymous said...

Yes. What's the bet this started as a "woman walks naked down the street" script, before they opted for that INCREDIBLE special effect to tone it down?

9:20 AM  
Anonymous Anonymous said...

I'll buy it purely for the name.

Mrs Palmers Cocoa Butter.

Keeps the callouses down.

1:23 PM  
Anonymous Anonymous said...

This feels REALLY dated to me. Like...so 10 years ago.

7:27 AM  
Anonymous Anonymous said...


8:49 AM  
Anonymous Anonymous said...

I agree 7.27. The only thing missing here was Bert Newton introducing it on 20 to 1.

10:37 AM  
Anonymous Anonymous said...

It's okay... for the category. Better than the "design by committee" US pap we usually see, anyway.

11:36 AM  
Anonymous Anonymous said...

I bet 8:49 etc are guys! If you want a female perspective, I think it works, though I couldn't put in to words why, I just like it beyond the nice pictures. I'd buy the stuff.

2:55 PM  
Anonymous Anonymous said...

Yeah, sure you're a girl 2:55. A girl named "Jeremy" or "Brenton".

10:00 AM  
Anonymous Anonymous said...

Hey, it wasn't me. And Brenton can't spell. j

5:04 PM  
Anonymous Anonymous said...

I *yawned* cos I was bored before even the payoff came up. And don't pull the gender card on me. My ad partner's a ladee and she nodded off too.

7:56 PM  
Anonymous Anonymous said...

It wasn't the commercial that caused your ladee to nod off.

2:05 PM  
Anonymous Anonymous said...


10:47 AM  

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