Wednesday, April 04, 2007


Clemenger BBDO, Brisbane has created a tongue-in-cheek billboard for Tourism Queensland, specially designed for the Melbourne market.

Creative Director: Sandy Peacock
Writer: Phil Nobay
Art Director: Grant Johnson
Photographer: Mark Toia
Retoucher: Johnny Takac


Anonymous Anonymous said...

That is an absolute cracker! A market-specific ad that beautifully takes the piss. (I laugh and I live in Melbourne.) Just hope nobody named Gatto reads it or somebody's gonna pay.

2:15 PM  
Anonymous Anonymous said...

I hate to be pedantic, but 'underworld' does not equate to 'underwater'.

I can understand the temptation to ignore it though.

5:29 PM  
Blogger Stanley Johnson said...

Given absconded underworld figure Tony Mokbel was last sighted on a beach on the Gold Coast I wonder whether or not this poster was intended to be ironic.

8:27 PM  
Anonymous Anonymous said...


8:54 PM  
Anonymous Anonymous said...

Dear 5.29 you're a fucking idiot. I love a good headline, well done.

9:18 PM  
Anonymous Anonymous said...

It's a bit of a groaner if you ask me.

10:11 PM  
Anonymous Anonymous said...

Bloody rare to see a tourism ad with attitude. Well done boys!

P.S. I hate to be pedantic, but 'anonymous' does not equate to 'annoying twat'. Oh, it would appear it does.

11:09 PM  
Anonymous Anonymous said...

9.18, very well put.

8:51 AM  
Anonymous Anonymous said...

In, out and you're done. We get it.

Fast, simple, witty.

It's not rocket science.
5.29 get a life.

11:13 AM  
Anonymous Anonymous said...

Queensland putting up a hard defense once again in this state of origin. Most people know what the result will be though. Award school idea at best.

11:24 AM  

Post a Comment

<< Home