Tuesday, August 01, 2006

GETTING YOUR NANDO FIX?


CHE, Melbourne has created a tv spot for client Nando's that may cause a bit of controversy in some quarters.

CREDITS
Agency: CHE, Melbourne
Creative Director: Jason Ross
Creative Team: Jason Ross and Richard Ralphsmith
Director: Chris Boyle
Production Company: Hub
Agency Producer: Liesel Haug

31 Comments:

Anonymous Anonymous said...

It says this video is no longer avilable, so I'm gonna guess what it is based on Lynchy's headline.

Here we go.

I reckon it's an ad that, on the surface, seems to be a hard-hitting anti drug ad.

But, it's not!

It's about being addicted to, I don't know, chicken burgers I guess.

I've bet the guy next to me $10 that I'm right.

2:14 PM  
Anonymous Anonymous said...

Ok. I looked it up on YouTube.

It's not actually that bad, and I was half-right.

I especially like the way that the agency have tagged the youtube video 'Awesome ad from Nando's (Chicken Restaurant)' so they obviously think it's the bollocks.

2:21 PM  
Anonymous Anonymous said...

FVO: ... now not available at Nando's.

She's messing with our minds.

2:44 PM  
Anonymous Anonymous said...

Those guys at Nandos are definitely not chicken.
I like it.

3:14 PM  
Anonymous Anonymous said...

It's certainly full of food values, saying that the delicious fast food chicken can be replaced by a band aid full of chemicals.

Mmm.

3:53 PM  
Anonymous Anonymous said...

just because its different for the category, doesn't mean its any good. Look at it from the point of view of a consumer instead of adman and its silly, not funny.

4:19 PM  
Anonymous Anonymous said...

... I've bet the guy next to me $10 that I'm right...

...

... and I was half-right.


So you got $5 out of him then?

4:40 PM  
Anonymous Anonymous said...

hey come on... it's probably the only client they have to do good work on... and that's exactly what they've done. Good not great.

4:43 PM  
Anonymous Anonymous said...

Jason was a typical Australian creative before he went to New Zealand. A few years there and look at him. Lauded by the people on this blogspot. It's amazing what a difference a few years in New Zealand can do for a creative.

6:18 PM  
Anonymous Anonymous said...

Sadly it has been done. "The Snapple Patch" out of the states about 5 years ago. It picked up a few awards so i guess it's a good idea.

6:50 PM  
Anonymous Anonymous said...

It's different. I like it. But I like weird shit - like most original creative thinkers. So the question remains, is it too weird for the average punters? Go ask your mates.

p.s. My word verification for this post was "eunok".

6:52 PM  
Anonymous Anonymous said...

I was man enough to try the extra hot on my chicken salad a while back. Once was enough. I didn't feel quite normal for a good half hour.

6:52 PM  
Anonymous Anonymous said...

I went to Nando's yesterday and noticed they were giving away Nando Fix tattoo's - a nice touch to the campaign. (I'm a fan of the ad)

8:32 PM  
Anonymous Anonymous said...

Kiwi-schiwi 6.18pm - don't be so sheepish and reveal yourself!

8:58 AM  
Anonymous Anonymous said...

But I like weird shit - like most original creative thinkers.

Talk yourself up, mate. Who are you? Fucking Picasso?

9:11 AM  
Anonymous Anonymous said...

Didn't we all learn that it's very easy to be relevant but boring and it's very easy to be different but irrelevant but it takes a lot more intelligent thinking to be relevant and different.

This is different but irrelevant- which means it's not really very good. Just like 3.53 and 4.19 said.

9:36 AM  
Anonymous Anonymous said...

Well 9.36, that's the smartest thing I've read on this blog. Nice to hear a considered dicussion about why something is not very good rather just if it is or not. Let's see some more of it, but keep the acerbic tone which keeps us coming back.

12:00 PM  
Anonymous Anonymous said...

Food so good you get withdrawal symptoms if you can't get to it. What could be more relevant, 30 seconds of food shots?

12:07 PM  
Anonymous Anonymous said...

'Food so good you get withdrawal symptoms' could be said about any food company.

That neither makes it true or relevant 12.07.

When I'm talking relevant I mean relevant to the BRAND.

Nando's created their mark in this country with some very strong advertising about 5 or6 years ago. Then their ads featured the Peri Peri sauce, which is a point of difference between them and other fast food co's, which also makes it relevant. Put that together with some well written ads and you've got an extremely successful launch of a fast food co on a fairly limited budget. The ads haven't been as good for a while now.

It bloody worked though, it's the only fast food I eat.

12:55 PM  
Anonymous Anonymous said...

Nice one Rossco!

2:17 PM  
Anonymous Anonymous said...

The Oporto Bondi burger shits all over anything from Nando's.

But you have to get the double - you don't get enough chicken in the single.

6:17 PM  
Anonymous Anonymous said...

Try Ogalo (Enmore Rd Enmore, and Illawarra Rd Marrickville, among others probably). Their chicken burgers rock.

But you can't go past Petersham Charcoal Chicken for that authentic Portuguese flavour.

9:49 AM  
Anonymous Anonymous said...

9:11 AM. Chupe mela, puta.

Love Pablo.

10:35 AM  
Anonymous Anonymous said...

Burger Wisconsin in New Zealand have very fine burgers. Maybe that's what Jason Ross was eating there.

2:23 PM  
Anonymous Anonymous said...

This blog makes me laugh. It seems like it’s all produced by a bunch of 'creatives' judging creative campaigns that aren’t their own – which is kind of an oxymoron. Of course they hate them, it wasn’t their work!

I would love to see the sales figures on whether this campaign in working. ‘Sale’s what?’ (I here the creatives ask). “Its about the brand integrity dude”!

I think most ‘creatives’ are so far away from understanding the general public that, whilst sitting in their ivory towers, plotting against their co-workers, telling everyone around them how great they are and how stupid the client is that they forget all this smoke and mirrors is about making money for the client – Because if the client doesn’t make money, how can the CD’s afford to snort cocaine off strippers tits and maintain that perfectly shaped Tony & Gut mullet??

Does anyone actually know if this campaign is working?

Gotta rush, my lap dance is waiting and my dealer has just arrived!

4:49 PM  
Anonymous Anonymous said...

Hey 4:49, are you actually Sydney Suit, stealing lines from "Truth in Advertising"?

5:55 PM  
Anonymous Anonymous said...

people put work on blogs to expose it to people. so you should expect comments back. maybe lynchy should institute a rottentomatoes.com type feature so the freshness of the spots can valuated.

on my freshness scale, this scores 50%. A nice idea. Badly done. the production values attempt to be shitty in an ironic way but have turned out just shitty. the voice is droll but not in a funny way. parody is a lot harder than just copying.

6:50 PM  
Anonymous Anonymous said...

i really like this spot. the best touch was the straight laced female voice over.
really really cool. well done all!

12:42 PM  
Anonymous Anonymous said...

You nailed it 4.19pm
What a lame-ass ad. Nando's are a better brand than this. It's a try-hard, 'tricky' ad disguising a tired, cliched premise. Compare this to any of CP+B's work for Burger King's chicken burgers - and clients are supposed to be tougher in the US.
Which raises the question, why did these guys change agencies? I hope it wasn't for cut through creative.
The last 'ruffle some feather's' campaign with the dude in the chicken suit was funny, rock solid and true to the brand. Kids were talking about it - this stinker won't register on their radar.

5:10 PM  
Blogger Ringo Dingo said...

This ad is average as it doesn't differentiate the product from Nando's core offering. And that'll be confusing the hell out of consumers.

Creatively, it's forced. Obviously tries to push people's buttons with madness and addiction themes but just ends up looking tired. No one will remember this ad, I doubt that it is moving product. I quite like the production though.

I agree with the comment that creatives savagely and unrealisticly criticise any work that is not their own. Being a creative is a sad, bitter way to earn a buck. Street whores show more support for each other. So who's creating this culture of envy and why?

12:16 PM  
Anonymous Anonymous said...

It's cheesy and not original. It's highly derivative of ads. that ran in the US and UK - albeit for different brands.

8:44 PM  

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