FOSTER’S PICKS CLEMENGER MELBOURNE FOR CARLTON DRAUGHT AND PURE BLONDE - BADJAR GETS CROWN LAGER
As many industry punters predicted, Foster’s Australia, Asia & Pacific has appointed Clemenger BBDO Melbourne to handle two of its market leading beer brands, Carlton Draught and Pure Blonde, Badjar Ogilvy Melbourne to handle Crown Lager. Both appointments are effective immediately. All three brands were previously held by George Patterson Y&R.
However, Foster’s will continue its longstanding relationship with Patts, which is the custodian of a number of the company’s brands including its biggest and most profitable brand, VB.
Robert Morgan (pictured), Chairman of Clemenger Communications and Peter Biggs, Managing Director of Clemenger BBDO Melbourne, met with Foster's late last week and Clemenger BBDO Melbourne was assigned the business subsequent to that.
“The reason Foster’s have come to Clemenger BBDO Melbourne is that they admire the work we do for existing clients and our creative reputation. Foster’s made it clear that they wanted to establish a long-term relationship with us to achieve similar success with their brands across advertising and other marketing disciplines.“ said Morgan.
As a result Clemenger BBDO Sydney will part company with Lion Nathan. Clemenger BBDO Sydney have handled Hahn for some time with great success, achieving multiple award wins across Creative and Effectiveness.
With Carlton now at Clems Melbourne, many industry punters will be wondering how long it will be before ECD James McGrath hires his former Patts creative team Ant Keogh and Grant Rutherford, creators of the Carlton 'Big Ad'.