DDB SYDNEY TAKES EXTRA CARE AGAINST ANNOYING FOODS
A casual afternoon is interrupted by a gathering group of petulant food characters. DDB Sydney's campaign aims to promote Extra as the anytime remedy to help lose annoying food build-up.
Client: Wrigley's
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Art Director: Antony Simmons
Copywriter: Alexander Wadelton
Agency Producer: Honae MacNeill
Director: Jonathan Baker
Producer: Johnny Greally
Production Company: Window Productions
Editor: Bernard Garry - The Editors
Post Production: Fuel
Conceptual Designer: Morten Rowley
Music Production: Nylon Studios
posted by CB @ 1:45 PM
28 Comments:
Yeah, because food build up is really irrating.
Irritating. That rings a bell.
Nice character design. Nice tone. Could have been a lot worse.
Looks like DDB missed getting in the first post re one of their ads.
Doesn't happen often, does it?
pretty lame stuff,not bad but certainly not good either.....
Will the commercial be prefaced with an explanation too?
Really nice all round. Great direction, character design and photography. I can see this getting into peoples heads... and staying there.
FYI: I had nothing to do with the creation of this ad, nor am I in the 'industry' ;-)
That's awesome-tastic!
Great tone. Great little 3D guys.
Wanna see more....
Stunning piece of work!
Fully look like little toys! Appreciate the detail gone into what could have been a very retail spot guys. Nice work.
Needs more of a creative, inexpected twist at the end.
Lets wait for the other 2 in the campaign.
Punters who watch the box & buy the gum will like it... clever work!
Another nice spot for Ant and Alex. Well done boys.
All love, Your mates in Melbourne.
I really like it. Noice.
Don't think this will trouble the juries too much,although i can't remember anything else decent coming out for Wrigleys....except the 'Snowman' spot, was that done here?
The twins killing it with the sophisticated live-action/3d combo again, sweet work John. Like to see more in this series.....
Anyone notice that the piece of gum that he put in his mouth wasn't actually wrapped.
There's one for Hey Hey it's Saturday
those bits of fruit aren't annoying.... they're cute?!
where's the frustration? where's the funny faces you pull, trying to lick that crap outta your back teeth, only to have everyone on the crowded 5.15 bus staring at you????
Sounds like 5:23 has the next ad already worked out - better pull this one off air then. Don't listen to em' fellas, it works just fine.
C'mon,a man being followed by food with legs? Hasn't anyone seen the Subway ad where the 'big loser' is stalked by a burger and fries .....same idea,not as cute i admit,but the same idea.
Good work my mateys.
Great track, well finished 3D and punters will dig it!!! All this shite about characters being too cute or that it's like that bollocks Adro ad - perhaps one of your characters should have been sour grapes
See ya in NYC boys-it's your year!
The music has a little 'Beck' thing going on, which is ace in my books. Sweeet as bros and girls.
I wonder where 1:50pm gets his acid from.
Anyone see the great irritating eyes spots a few years back? They were funny weren't they.
I think this is an improvement from their OPERATION GATORADE stuff.
I love the coffee guy, with his evil little smile never leaving his face - funny.
I like the soundtrack. Does anyone know if it´s a band or if it´s only produced for the commercial.
Thanks
The track was only produced for the commercial. Nylon guys doing what they do best, again.
Really nice work to all involved. Good to see an international style concept that appeals to both adults and the kiddies.
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