AUSTRALIA BOMBS AT CANNES PRESS LIONS
While Australia completely bombed at the Cannes Press Lions tonight, there was some comfort in knowing an Aussie expat had something to do with the Grand Prix.
The Grand Prix went to Saatchi & Saatchi New York for Procter & Gamble's Ultra Tide Stain Remover campaign ‘Mayo’, ‘Soy Sauce’ and ‘Ketchup’ - the co ECD was Australian expat Leo Premutico, formerly of Colenso BBDO, Auckland and before that, Ammirati Puris Lintas, Sydney. Saatchi New York also won Gold for Glide Dental Floss ‘Sleeping’, ‘Big Night Out’, ‘Manhattan’ and ‘My Girfriend’, ‘Music’ and ‘New Sports Car’.
New Zealand won two Silvers and a Bronze, Silver going to Draft FCB's Little Boys Sausages campaign ‘Smoked Venison’, ‘Chicken &’, and 'Duck & Porcini’ and Colenso BBDO PC Games ’9.95 PC Games’ ‘Dad and Son’, ‘Mum and Daughter’ , while Bronze was awarded to Publicis Mojo for Amnesty.
Tony Granger, executive creative director of Saatchi & Saatchi New York says he was stunned on hearing the news. “I ran into Kevin Robert’s office and said Kevin, we’ve just won the Grand Prix for Tide and he said, tell me again. We’ve just won the Grand Prix for Tide. Tell me again… he made me say it three times. It’s a massive brand, it’s the biggest marketer in the world and hats off to them because they have been at Cannes for a long time studying, learning, taking notes, I think it’s wonderful.”
Asia continued its dominance in Print with Singapare taking out two Golds, one for Ogilvy & Mather Singapore for Hospice Care Awareness ‘Death’, ‘Lung Cancer’, ‘Six Months’ and ‘the End’ and the other to Saatchi Singapore for Thai SPCA ‘Couch’, ‘Walkies’ and ‘Sticks’. Malaysia won three Silvers with JWT KL winning for Scott Kitchen Towels ‘Oil’, ‘Wine’, ‘Coffee’ and ‘Bacon’ winning two Silvers and Saatchi Malaysia winning the other for ACP Magazines Breast Cancer Association. Singapore won two Silvers, both by Ogilvy & Mather for Scotts Emulsion and FHM. The other Silver for Asia was for JWT Manilla for Greenpeace.
Overall, Asia won 12 Bronze with three for India, five for Singapore and three for Thailand.
posted by CB @ 5:45 AM
5 Comments:
Hello,
We would like to do an interview with you about your blog for www.BlogInterviewer.com . We'd like to give you the opportunity to give us some insight on the "person behind the blog."
It would just take a few minutes of your time. The interview form can be submitted online at http://bloginterviewer.com/submit-an-interview
Best regards,
Mike Thomas
BlogInterviewer.com
The Thai SPCA? Hospice awareness? Aah, good old Sing.
I suppose the great thing is: they are building careers.
When was the last time you looked in an Aussie newspaper or mag and got stopped in your tracks by an ad? When was the last time a proposition or idea was so strong you just had to read the first sentence, and that first sentence was so alluring that you had keep reading, right to the end? Can't remember? Me too. So now you know why we bombed big time. We're crap at press. All those creatives who reckon a handful of flip words and twisted visual will do the trick, those clients who think a big shot of the product is all you need, and everyone in the industry who thinks that people reading papers and mags full of long articles won't read long copy - well, maybe it's time you all started to think again.
to 10:07
Can you please shorten your posts, I had to stop reading before the end.
Oh dear. 5.02 seems to be yet another ad person with the attention span of a gnat.
No wonder our advertising is stuffed.
Post a Comment
<< Home