Tuesday, March 28, 2006


The 2nd annual Fairfax AWARD Copy School commences in May, so if you’re a young writer and serious about wanting to be an effective, creative copywriter, come and learn from some of the best in the business.
Sydney: May 8 to 12.
Melbourne: May 22 to 26.

Mornings only. Register now with Alma Kettles at AWARD.
Tel: (02) 9281 8004.
Email: alma@awardonline.com

“Thanks to email and blogging, the power of the written word has come full circle – and we’re seeing that come to life in campaigns for brands like Tesco in the UK – and our recent Elle Macpherson book of stories. When you are relying on just words to engage someone or communicate an idea, it forces you to be very clear about what your idea actually is. Copy School is an opportunity to learn how to think more individual and original thoughts and put those thoughts into action. Now, in particular, I’d say a course like this is invaluable.”
Jonathan Kneebone,
The Glue Society, Sydney


Anonymous Anonymous said...

Now - before anyone else slags off this photo - I'd just like to personally slag it off myself!

What a wanker!

Thanks for that Michael.

8:43 AM  
Blogger CB said...

I am truly hurt. It's my favourite JK photo that I took at Craig Davis' wedding in the Hunter Valley circa 2000. I still prefer the hair then to now (suicide bomber/Guantanamo Bay #1 cut in the latest JK pic). The Hunter Valley pic looks a bit 'Run, Rabbit, Run' which makes it even funnier.

9:47 AM  
Anonymous Anonymous said...

As an unemployed writer I'm so glad words are back in. May have to brush up my resume.

12:04 PM  
Anonymous Anonymous said...

So is JK even tutoring or lecturing this course?

12:41 PM  
Anonymous Anonymous said...

Nah, he's just going to be standing in a field sniffing his own farts.

(Sorry JK - Mattyxxx)

12:51 PM  
Anonymous Anonymous said...

11:04 AM... no wonder you're unemployed if your only inspiration to write is whether the ad industry believes the written word is "in' again. Get a grip.

1:05 PM  
Anonymous Anonymous said...

That waitress running away in the background has obviously just smelt one of his farts...

1:08 PM  
Anonymous Anonymous said...

Well gud this corse was.

1:49 PM  
Anonymous Anonymous said...

12.05 PM, I was joking, you beligerent dick. 11.04 AM

10:20 PM  
Anonymous Anonymous said...

12.05 PM. you are a twat!

what is that shit? get off your fucking soap box and have some fun! We write ads not fucking scripture. who gives a toss what motivates anyone.

9:00 AM  
Anonymous Anonymous said...

i have to say, jk has tremendous follicles.

9:21 AM  
Anonymous Anonymous said...

8:00 AM.. You most likley write ads because you're not good enough to write anything else.

10:10 AM  
Anonymous Anonymous said...

11.04 AM apologies - but you should really work harder on expressing sarcasm in the written word. Bahah

Damn this is fun.

10:17 AM  
Anonymous Anonymous said...

Apology accepted. Maybe if we ask nicely Lynchy will add an italic option.

10:24 AM  
Anonymous Anonymous said...

There already is an italic option, you morons.

Along with bold, highlights and more.

You clowns are SO last century.

10:50 AM  
Anonymous Anonymous said...

I know it looks like JK is smelling his own fart but look a little closer. After a thorough inspection, you will notice the slightly clenched jaw and cheekbones. He is in fact in the act of 'farting' not simply 'smelling a fart'. The waitress is turning away in embarassment from the girlish squeek. Semantics to some but an entirely different image to others.

But i guess it's up for debate.

sorry JK

8:54 PM  
Anonymous Anonymous said...

I can’t be bothered to debate this...

Does he have clenched cheekbones cos they’re connected to his kneebones...?

9:42 PM  
Anonymous Anonymous said...


9:38 AM  
Anonymous Anonymous said...

Yeah but no but...

8:08 PM  
Anonymous Anonymous said...

I believe it is indeed a fart, BBH came up with the idea, JK is just taking credit for it - I see a theme occurring...

3:10 PM  

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