Wednesday, August 02, 2006


Two young creatives have been added to the DDB Sydney creative department.
Alexander Stainton and Iggy Rodriguez come from DDB Sydney’s creative training program LaunchPad and have proved their mettle over the past few months. Alexander, a copywriter, joined DDB Sydney from If Your Mind Was a Room and has a Bachelor of Arts from Sydney University.
Iggy Rodriguez kicked off his advertising career as a despatch boy at SO&M before eventually arriving at DDB as a Junior Copywriter.
Says DDB national CD and vice chairman, Matt Eastwood: “These guys are amazing. In their first week they delivered huge ideas for both Wrigley and McDonald’s. But the thing that impresses me most is that they are media blind. For them, it’s not about the TV ad, or the print ad, or the poster, it’s about the idea. They really are the future the entire industry is talking about.”
DDB LaunchPad, a three month paid internship, is unique in the Australian advertising industry, and is now in its fifth year.
Says Eastwood: “DDB LaunchPad has literally launched the careers of many of the best young creatives working in the industry today, including Guy Rooke, now a star creative at Crispin Porter + Bogusky, Miami. And Iggy and Alex are no exception. LaunchPad is a program to which I am incredibly committed. I’ve always believed in giving something back. And helping develop the future stars of our industry is the best way I know how.”


Anonymous Anonymous said...

Agency hires junior team. Wow.

1:17 PM  
Anonymous Anonymous said...

Phew. DDB. The saviours of Australian advertising.

The World waits.

1:49 PM  
Anonymous Anonymous said...

go boyz!! u deserve it and you shall rock.

1:55 PM  
Anonymous Anonymous said...

Congrats again Iggy and Alex!

3:16 PM  
Anonymous Anonymous said...

If your mind was a room then your arse would be the wine cellar.

4:28 PM  
Anonymous Anonymous said...


5:17 PM  
Anonymous Anonymous said...

And your Twat would be the front bit of the wine cellar.

6:00 PM  
Anonymous Anonymous said...

It's great to see a young team get a break, but fuck me, if every day is gonna bring a new bullshit self-congratulatory press release from DDB, then this blog's going to become pretty pointless.

"I've always believed in giving something back. And helping develop the future stars of our industry is the best way I know how.".... fucking spare me. Sounds more like Bono saving starving africans than an ECD of a multinational agency hiring a junior team to work their arses off for McWages.

6:15 PM  
Anonymous Anonymous said...

If youjr mind was a room wouldn't it have 4 walls and be quite limited and finite...?

6:37 PM  
Anonymous Anonymous said...

I do not know these guys and accept that they are talented. They also must be cheap relatively speaking. This is an indication of the future of advertising - talented, relatively inexpensive. With margins being cut all the time the industry has no choice. I wish these guys all the best. Their salaries will probably never reach the dizzy heights of those who worked in the industry pre 1980's.

Matt Eastwood is a wise man.

7:06 PM  
Anonymous Anonymous said...

If M.E. has 'always believed in giving something back' how come he never started his own version of 'Launchpad' before?

7:29 PM  
Anonymous Anonymous said...

Go Iggy, but seriously Matt, tone it down a bit.

8:57 PM  
Anonymous Anonymous said...

can't anyone give up anything but campaign grief? These guys have worked fucking hard under matt eastwood. Just say 'cool', 'nice one' or just hit the fucking keyboard with your spare hand that isn't on your cock.

And stop fucking hiding under anonymous you pussies!
I hope they take your jobs.

9:32 PM  
Blogger Steve Dodds said...

On a positive note, it is good to see young people being hired.

However, I'm mystified how DDB's 'LaunchPad' is 'unique' in the industry.

We had the same thing back in the bad old Eighties at bad old McCann (The Nursery), and I know Patts, Clems, Burnetts and even DDB had something similar.

The rationale was always to exploit the fuck out of keen young people, give out some money when we had to, hire the best of them for a pittance and then wave a fond farewell when they went somewhere better.

It appears Matt is following the template.

However, I can't help but notice that one of these yong chaps is a dead ringer for Malcolm Poynton. This was never compulsory back in the day.



9:51 PM  
Anonymous Anonymous said...

Doddsy, it's unique now because the others don't do it anymore. As to exploiting the fuck out of keen young people, I wonder if the ones that went on to bigger and better things (from McCanns or more recently, DDB) agree with you. I know Derrick Kim, now doing great stuff at Publicis Mojo Auckland and of course Guy Rooke, who went on to fame and fortune at Colenso BBDO Auckland, then on to arguably the hottest agency in the world, Crispin Porter + Bogusky in Miami, appreciated the big break DDB's LaunchPad gave them. Im sure Rooke doesn't believe he was exploited, he's probably making three times your salary now.

11:52 PM  
Anonymous Anonymous said...

yo Iggy, rock on.

11:56 AM  
Anonymous Anonymous said...

What makes you think they even know they're on the blog, unless they endlessly google themselves like you insecure freaks.

12:17 PM  
Anonymous Anonymous said...

It's schemes like this that's bought in the $3 burger lunch between 12 and 1 on Fridays.

12:55 PM  
Anonymous Anonymous said...

Sweet jesus, has there ever been such a big deal made out of hiring a junior team? DDB are desperate for headlines. And if you think the hiring of inexpensive juniors happens a lot in sydney you should work in auckland - there's a packet of nappy wipes on every CD's desk

2:11 PM  
Anonymous Anonymous said...

No, you're right 11:52. I'm sure Guy enjoyed being broke all the time during Launchpad, with the only hope of buying his lunch being if the brains trust decided to use one of his jobs.

I'm also sure that he's glad he got out of there. I think the same brains trust only offered him a job when other things started happening for him. Agencies that exploit people should be exposed. Sure, if the ideas aren't that good, don't pay for them. But giving someone pittance for ads that bring in revenue - that's another ball game altogether.

If they're happy to use your ideas, they should be happy to pay for them. The agency should consider what they'd have to pay a freelancer for the same sort of work.

2:39 PM  
Anonymous Anonymous said...

2.39: Oh, stop whingeing. Juniors take up a lot of time and effort from their seniors to coax out a half decent idea. A freelancer can answer the brief in a tenth of the time that it takes juniors. Not bagging you, mate, but it's just a fact.

4:25 PM  
Anonymous Anonymous said...

Wonder if they'll be lucky enough to work with Ben O'Brien?

9:37 AM  
Anonymous Anonymous said...

"if you think the hiring of inexpensive juniors happens a lot in sydney you should work in auckland - there's a packet of nappy wipes on every CD's desk"

2:11 PM

Fuck Melbourne, I'm gonna get my arse on a plane for NZ.
I'm a junior and I'd happily work a 50 hour week for 500 bucks. I could even rip off that child labour campaign and sell myself cheaper. Walk away with 50 cents a week after tax - if I'm lucky that is.

11:45 AM  
Anonymous Anonymous said...

$500 a week? tell him he's dreamin. sorry to burst your bubble 11.45 but they don't actually pay them here in Auck, they just give them a desk and exploit them, same as melbourne

1:17 PM  
Anonymous Anonymous said...

2;39pm wrote "Agencies that exploit people should be exposed"

Haaaa! Good lord, then that's every agency in Auckland (we'll pay you $150 a week if you work your ass off, lick our balls and not complain about the shitty briefs).

They're scum, really aren't they? The whole 'it's a honour for you to be here...we're doing you a favour' brigade. Spare me.

1:33 PM  
Anonymous Anonymous said...

Oh please stop you fuckin crying. My dad was a apprentice mechanic for four years when he was a kid, he got paid fuck all, got every shit job there was, cleaned the floor, made the coffee and saw many other apprentice mechanics graduate with a tar and feathering or some paint stripper to the balls. Cry me a fuckin river. It's called doing your time, You don't hear new rocket scientists complaining that their first jobs pay sucks and they don't get to make new space shuttles. For every 150 ideas the young fullas do, maybe one gets made.

5:33 AM  
Anonymous Anonymous said...

I was a launch padder promised $ if briefs were cracked. Cracked they were, and I think I got rewarded with a voucher for a free cheeseburger! Thanks Garry! Cheers. You could have given the voucher first, so I had an arse to work off. But I LOVE what I do so much. Even now I I really getting paid this much, for having this much fun? :-)

7:36 AM  
Anonymous Anonymous said...


Most of these young people you're talking about have already spent three years at university. Tradesmen like your dad spend their first three years in their industries as apprentices, in place of doing formal training at university. Advertising graduates have already done enough study time to warrant being paid at least a minimum wage for what they do. And that was more than $150 per week last time I checked.

1:48 PM  
Anonymous Anonymous said...

Too right 1:48. That's why I'm asking for $500 for 50 hours. Unfortunately I can't make donations of peanuts for my 12 grand hecs debt.
Having said that, I expect to work for free. What do you think is a reasonable time to prove yourself to an agency?

6:28 PM  
Anonymous Anonymous said...

Only until you win your first D&AD pencil.

10:20 AM  
Anonymous Anonymous said...

6.28: Assuming they chose you based on the work in your folio, they should pay you at least what Woolworths would pay you to stack shelves from day one. Then if it doesn't work out after three months, they can sack you. It's called having a probationary period and it's fair to all parties.

10:53 AM  
Anonymous Anonymous said...

On the launchpad contract it says Bring your own Vaseline, Wel'll screw you senseless. There was one Ex-Launchpadder that made DDB Thousands of dollars and it only costed the company 1000 a month for over a year. There are sweatshop workers that make more money than that. Someone earlier said that juniors take the time of the senior creatives..HA! There is no such thing as guidance on this programs, its you and your pad, thatt's it.

As for Iggy and Alex they fucking deserve it. I'm sure that they're hoping to get poached by an agency that can truly value their work financially as well as the morally.

PS: Old people cannot come up with new trends. They fear clients, rejection, and hard work. Most of them are all too concerned with their house mortgage and their children's piano lessons to even think about pushing the boundries. People like the Glue Society hire young creatives because only them can tap into the current trends. The junior's inexperience opens the door that many Oldies shut the minute the encounter a low budget brief, or a boring brief.

I guess that the only sort of remuneration is this 35-Comment Blog that has got creatives of all calibres talking about them. Matt Eastwood is not Filling their wallets, but he is sure as hell filling up their Egos.

12:45 AM  

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