Tuesday, April 24, 2007


A casual afternoon is interrupted by a gathering group of petulant food characters. DDB Sydney's campaign aims to promote Extra as the anytime remedy to help lose annoying food build-up. 

Client: Wrigley's
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Art Director: Antony Simmons
Copywriter: Alexander Wadelton
Agency Producer: Honae MacNeill
Director: Jonathan Baker
Producer: Johnny Greally
Production Company: Window Productions
Editor: Bernard Garry - The Editors
Post Production: Fuel
Conceptual Designer: Morten Rowley
Music Production: Nylon Studios


Anonymous Anonymous said...

Yeah, because food build up is really irrating.

Irritating. That rings a bell.

2:05 PM  
Anonymous Anonymous said...

Nice character design. Nice tone. Could have been a lot worse.

3:04 PM  
Anonymous Anonymous said...

Looks like DDB missed getting in the first post re one of their ads.
Doesn't happen often, does it?

3:37 PM  
Anonymous Anonymous said...

pretty lame stuff,not bad but certainly not good either.....

4:21 PM  
Anonymous Anonymous said...

Will the commercial be prefaced with an explanation too?

4:23 PM  
Anonymous Anonymous said...

Really nice all round. Great direction, character design and photography. I can see this getting into peoples heads... and staying there.

FYI: I had nothing to do with the creation of this ad, nor am I in the 'industry' ;-)

4:23 PM  
Anonymous Anonymous said...

That's awesome-tastic!
Great tone. Great little 3D guys.
Wanna see more....

4:28 PM  
Anonymous Anonymous said...

Stunning piece of work!

4:43 PM  
Anonymous Anonymous said...

Fully look like little toys! Appreciate the detail gone into what could have been a very retail spot guys. Nice work.

5:52 PM  
Anonymous Anonymous said...

Needs more of a creative, inexpected twist at the end.

Lets wait for the other 2 in the campaign.

6:11 PM  
Anonymous Anonymous said...

Punters who watch the box & buy the gum will like it... clever work!

7:37 PM  
Anonymous Anonymous said...

Another nice spot for Ant and Alex. Well done boys.
All love, Your mates in Melbourne.

9:47 PM  
Anonymous Anonymous said...

I really like it. Noice.

10:22 PM  
Anonymous Anonymous said...

Don't think this will trouble the juries too much,although i can't remember anything else decent coming out for Wrigleys....except the 'Snowman' spot, was that done here?

10:31 AM  
Anonymous Anonymous said...

The twins killing it with the sophisticated live-action/3d combo again, sweet work John. Like to see more in this series.....

12:33 PM  
Anonymous Anonymous said...

Anyone notice that the piece of gum that he put in his mouth wasn't actually wrapped.

There's one for Hey Hey it's Saturday

12:54 PM  
Anonymous Anonymous said...

those bits of fruit aren't annoying.... they're cute?!

where's the frustration? where's the funny faces you pull, trying to lick that crap outta your back teeth, only to have everyone on the crowded 5.15 bus staring at you????

5:23 PM  
Anonymous Anonymous said...

Sounds like 5:23 has the next ad already worked out - better pull this one off air then. Don't listen to em' fellas, it works just fine.

6:40 PM  
Anonymous Anonymous said...

C'mon,a man being followed by food with legs? Hasn't anyone seen the Subway ad where the 'big loser' is stalked by a burger and fries .....same idea,not as cute i admit,but the same idea.

9:22 PM  
Anonymous Anonymous said...

Good work my mateys.
Great track, well finished 3D and punters will dig it!!! All this shite about characters being too cute or that it's like that bollocks Adro ad - perhaps one of your characters should have been sour grapes

See ya in NYC boys-it's your year!

1:50 PM  
Anonymous Anonymous said...

The music has a little 'Beck' thing going on, which is ace in my books. Sweeet as bros and girls.

2:27 PM  
Anonymous Anonymous said...

I wonder where 1:50pm gets his acid from.

2:58 PM  
Anonymous Anonymous said...

Anyone see the great irritating eyes spots a few years back? They were funny weren't they.

4:49 PM  
Anonymous Anonymous said...

I think this is an improvement from their OPERATION GATORADE stuff.

12:01 PM  
Anonymous Anonymous said...

I love the coffee guy, with his evil little smile never leaving his face - funny.

2:38 PM  
Anonymous Anonymous said...

I like the soundtrack. Does anyone know if it´s a band or if it´s only produced for the commercial.


8:12 AM  
Anonymous Anonymous said...

The track was only produced for the commercial. Nylon guys doing what they do best, again.

2:09 PM  
Anonymous Anonymous said...

Really nice work to all involved. Good to see an international style concept that appeals to both adults and the kiddies.

6:56 PM  

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