'INNER FAT CHILD' STARS IN SUMO SALAD SPOT VIA BWM SYDNEY
BWM Sydney has created a humourous send-up of the McDonald's 'Inner Child' spot for their client SumoSalad.
When it comes to advertising, SumoSalad like to take a guerrilla approach. For example, they recently hijacked the launch of Krispy Kreme’s store opening with SumoSalad protestors waving placards with slogans saying “Don’t get fatter, give up the batter”. Building on that campaign BWM developed a TVC positioning SumoSalad as the healthy alternative to fast food, specifically McDonalds.
Client: Sumo Salad
Agency: BWM, Sydney
Writer: Sean Lavery
Art Director: Kevin MacNamara
Director: Chris Riggert
Producer: Kim Kirby
Production Company: @radical.media
DoP: Damien Wyvill
Editor: Danny Tait @ The Tait Gallery
Post Production: The LaB