NEW ZEALAND AND AUSTRALIA BOMB IN CYBER
Australia and New Zealand both bombed at the Cannes Cyber Lions, with only a single Bronze going to Tequila\Australia Sydney for Newline Cinema’s ‘Tenacious D in the Pick of Destiny’.
There were three Grand Prix handed out to Sweden, USA and Canada. Sweden won for Diesel’s ‘Heidies 15MB of Fame’ by FARFAR Stockholm (www.farfar.se/awards/cannes2007/heidies/), the USA won for R/GA New York’s Nike+
(www.rga.com/award/nikeplus.html) and Canada won for Ogilvy & Mather Toronto’s ‘Evolution’ for Unilever Canada (www.youtube.com/watch?v=MFPGa0pKyTg).
Nick Law, chief creative officer for R/GA, told the blog that Australia could claim the Grand Prix as its own since he is an Australian. He thinks Australia is very much still a TVC led market, but expects this to change with TIVO arriving in Australia which will force a shift in focus.
Jury president Tom Eslinger, creative director for interactive and emerging technologies Saatchi & Saatchi, says getting onto the finalist list at Cannes is hard: “Australia and New Zealand had finalists in categories, they had really strong work but we were looking for the most exceptional digital cyber ideas in the world and the ones that were awarded were far and away the best work,” he says.
“Australia has had some really strong years, New Zealand has had some strong years in cyber but this year they didn’t. This jury creates some of the best work in the world so when you have that sort of level of people judging the best work it’s tough. Hopefully we have set the standard that will create even better work next year.”