TWO ADDYS FOR INNER CHILD

The gang at Leo Burnett Sydney got good news from their worldwide creative director, Mark Tutsell at Burnetts Chicago that the McDonald's 'Inner Child' spot picked up two gold at The Addys, one for category and one for music from Nylon. If you haven't heard of the Addys, it is the biggest annual show in the US with over 60,000 entries every year. Most Yanks put it up there at least with Clio. Credits go to CD Mark Collis and creative team Stephen Coll and Matt Ryan.

RECORD 707 ENTRIES FROM AUSTRALIA AT CANNES

Australia has sent in a record 707 entries to the Cannes International Advertising Festival, proving no price is too high to win a coveted Lion.
There are 142 Film entries, 170 in Press, 170 in Outdoor, 69 in Cyber, 62 in Direct, 39 in Radio, 39 in Media and last but not least, 6 in Titanium. Australia has high hopes for Cannes this year, with several Titanium chances (Virgin 'Jason Donovan', Tooheys 'Stolen Glasses', VB 'Boony' and Lynxjet), and hopefully a Gold Lion for the Carlton Draught 'Big Ad'.

TOP 10 COUNTRIES:
1. USA.......... 3384
2. BRAZIL ...... 2537
3. UK .......... 1959
4. GERMANY ..... 1916
5. SPAIN ....... 1410
6. FRANCE ....... 767
7. INDIA ........ 738
8. SOUTH AFRICA.. 726
9. AUSTRALIA .... 707
10. CANADA .......669

RECESSION? WHAT RECESSION: CANNES ENTRIES HIT RECORD 25,000 (OR A$20m)

The organisers of the Cannes Lions 53rd International Advertising Festival today announced a total of 24862 entries from 81 countries will be competing for the much sought-after Lions at this year’s event, an overall increase of 12.5% versus last year. Without taking into account the new Promo Lions category, the increase is 9.67%. That's around A$20m coming in the EMAP coffers in London, with probably another A$20m on delegate fees, exhibition fees and hotel commissions.
Despite all the hype about Cyber taking over the world, the big money is still spent on Press, Poster and Film. Although it's catching up fast (up nearly 32%) to be around half of the Film entries.

Promo Lions n/a in 05, 622 in 06 (New Category)
Lions Direct 1614 in 05, 1509 in 06 (- 6.51%)
Media Lions 1076 in 05, 1466 in 06 (+36.25)
Outdoor 4667 in 05, 5282 in 06 (+13.18%)
Radio Lions 1020 in 05, 1032 in 06 (+1.18%)
Cyber Lions 1897 in 05, 2502 in 06 (+31.89%)
Press 6699 in 05, 7387 in 06 (+10.27%)
Film 4996 in 05, 4860 in 06 (-2.72%)
Titanium 133 in 05, 202 in 06 (+51.88%)
TOTAL 22102 in 05, 24862 in 06 (+12.49%)

“This is another record breaking year for entries with strong growth in Media Lions, Cyber Lions and Titanium categories, as well as a healthy launch for the new Promo Lions competition. Although the Festival is a reflection of what is happening in the industry, this level of growth is also an indication of the importance of competing in Cannes,” commented Terry Savage, Executive Chairman of the Festival.

A BIG AD, BAD AD NIGHT AT THE MADC AWARDS

It was a big ad night for some and a big bad night for others at the action packed MADC Awards, held at the Grand Hyatt last Friday night. Our CB photographer braved extreme dangers, especially the 'foyer incident' (those pics suppressed) to take these pics.

NO CHANCE WINNING A LION? THANK CRIPES FOR THE LONDON INTERNATIONALS (THE CLIENT WON'T KNOW THE DIFFERENCE)

The 2006 LIAA Entry Deadline is quickly approaching, and it's probably 100 times easier to win than a Cannes Lion, so all agencies in CB's Blue Zone, you should have no trouble getting the funds cleared by the agency CFO.
To access the entry kit, please visit: www.liaawards.com

LIAA honours the following media:
DESIGN
INTEGRATED MEDIA
INTERACTIVE MEDIA
POSTER
OUTDOOR
PRINT
RADIO
TELEVISION/CINEMA

DEADLINE for ENTRIES: Friday, 9th June 2006
For more information email: info@liaawards.com

ADVERTISING and DESIGN JURY PRESIDENT:
Graham Warsop, The Jupiter Drawing Room, South Africa
INTERACTIVE JURY PRESIDENT:
Daniel Bonner, AKQA London

YELLOW FEVER AS AUSSIES BASK IN D&AD GLORY

It was a big night for Australia with a record four Yellow Pencils (out of a record seven Nominations) at the D&AD Global Awards last week in London. Gary Freedman from The Glue Society was there to collect two Yellow Pencils for Virgin Mobile, as was Richard Muntz, representing George Patts Y&R Melbourne, who picked up the Yellow Pencil for the VB 'Boony' campaign, and Warren Brown from BMF Sydney who picked up a Yellow Pencil for the Tooheys 'Stolen Glasses' campaign. Andy Blood, CD of TBWA\ Whybin, Auckland, was also there to collect a Yellow Pencil for Adidas 'Be the Ball'
This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.
Here are a few pics (mainly of the Aussies and expats) from the night.

DON BLACKLEY GOES SOLO

Don Blackley, one of Brisbane’s most highly awarded advertising creatives, is offering his services as a creative consultant.
After ten years as a copywriter at ad agencies in Brisbane and Sydney, followed by four years as Creative Director at Clemenger Brisbane, Blackley founded Blackley Advertising in 1994, which evolved into one of Brisbane’s top ten agencies.
Best known for the Sunrice “Sculptures” TV commercials, his advertising awards include Cannes Gold and Bronze Lions, Clio, New York Art Directors, London International, Mobius, Caxton, FACTS Commercial of the Year and FACTS Campaign of the Year
Blackley will share his time between consulting and lecturing in Advertising at QUT.
He can be contacted on donblackley@mac.com or 0413 948 203.

CANNES LIONS 2006 LAUNCHES YOUNG CREATIVES’ FILM COMPETITION

The Cannes Lions International Advertising Festival will further enhance the Young Creatives Competition by adding a Film category this year. The inaugural Young Creatives’ Film Competition challenges teams from around the world to create a 30 second commercial, to a set brief, shot entirely on the new Nokia N93. 10 teams of two young creatives’ will have 72 hours to film and edit their commercial.
Says Terry Savage, Executive Chairman of the Festival: “Since the enormous success of the Young Creatives Competition, which began in 1995, Cannes Lions has considered launching a Film category for some time. With the growing significance of mobile advertising combined with amazing performance from today’s mobile technology, the time is now right to introduce Young Creatives Film, enabling today’s young talent to showcase their creativity on a new form of advertising. It’s the perfect synergy.”
The client, who is unveiled at the team briefing on Tuesday 20 June, will commission 10 teams from Argentina, Austria, Brazil, Czech Republic, Germany, Netherlands, Japan, Portugal, Spain and Sweden to film and edit a 30 second commercial. Teams will be issued with the new Nokia N93 advanced mobile video device to shoot original footage for their ads. Video edit suites and editing software will be supplied by Apple Computers. The winning film will be featured on the shots showreel and website following Cannes.

All entries are judged by the Cannes Lions Film jury and the winning team will be presented with a gold medal during the Film & Titanium Awards Ceremony on Saturday 24 June. They will also receive a complimentary registration to the 2007 Festival.

The Print & Cyber competitions will run independently of the Film competition and take place on Sunday 19 June and Monday 20 June respectively.

ROWAN DEAN APPOINTED AS EURO RSCG’S NEW ECD

Brendan Tansey, CEO of Euro RSCG Australia, announced today the appointment of Rowan Dean to the position of Executive Creative Director.
Dean will be responsible for the creative leadership of Euro RSCG in Australia, taking over from Dale Rhodes, and will commence his new role on Monday, 29 May.
Euro’s search for their new ECD was quite different to most, beginning with a double page house ad aimed at not only recruiting for the position, but intended for clients too.
“As I said in the ad, we are not a traditional agency and we weren’t looking for a traditional creative. The appointment of Rowan is testament to that I believe,” says Tansey.
Born in Australia, Dean began his career in London in the 1980’s as a copywriter for Cherry Hedger Seymour where he created the multi-award winning campaign for the UK launch of Foster’s Lager. Featuring Paul Hogan, this campaign was hailed as the most successful alcohol launch in Britain.
During his time overseas Rowan won numerous awards including a Gold and Silver Lion, and Silver D&AD for his work on Hamlet Cigars and British Telecom. He also won a Silver D&AD for his copywriting on Shell.
In 1986 Dean switched from copywriting to directing and joined London production company Rose Hackney, as a Director. While there he won a Silver Lion for his German ‘Aids’ commercial.
Dean returned to Australia in 1988 and became a partner in production company, Ibbetson Cherry Dean. In 1995 he established his own production company, Rowan Dean Films, which apart from winning local and international awards on a wide range of brands for clients such as VB, Pizza Hut, Kellogg, Colgate and Mitsubishi, was also acknowledged as one of the most successful production companies in Australia.
From 2000 -2003 Rowan was Chairman of AWARD where, as well as refocusing the industry on the strength of ideas, he was responsible for initiating the AWARD-for-Clients programme; the first serious industry project aimed at determining and fostering the link between creativity and advertising effectiveness.
Dean is the only Australian director to win Silver at D&AD for copywriting, and also the only Australian copywriter to win Silver at Cannes for directing.
“The effectiveness of the creative idea across all facets of business is something I have always believed in. I am looking forward to working with Brendan Tansey because I believe that both he and I represent the full spectrum of integrated skills at the top level of the agency,” Rowan said.
Says Tansey: "Rowan is a huge talent but more importantly he cares about the same things we do – delivering great ideas for our clients and attracting the best talent to the agency. Our clients, and Euro will certainly benefit from the rich experience Rowan brings.”

BIG AD TAKES OUT BEST OF SHOW AT MADC AWARDS

As expected, George Patterson Y&R, Melbourne took out Best of Show for the Carlton Draught 'Big Ad' commercial at their hometown MADC Awards held last night (Friday).
The spot also won Gold for best TV commercial over 45 seconds. Patts also scored Gold for their Fosters 'Boony' work in the Direct Marketing Integrated Campaign category.
Gold also went to Publicis Mojo for the Nike 'Run Yourself Ugly' magazine campaign and their Peter's Ice Cream 'Fresco' transit ad.
Gold also went to Mike Reed & Partners Post Productions for editing the TAC 'Haunted' commercial.

Best of Show
George Patterson Y&R for The Big Ad

Most Outstanding Contribution by a Creative Person
Emma Hill

Honorary Life Membership
Fysh Rutherford

Blackley Award – Creative Leader of the Year
James McGrath

Client of the Year
Fosters Australia for George Patterson Y&R – Boony

2005 Mentor Award
Angie Bird

Best Press Advertisement:

BRONZE
Virgin Blue 'Laundry'
cummins&partners

Best Small Space Press Advertisement:

BRONZE
Kraft 'Take the tube to London'
JWT

BRONZE
Australian Defence Force 'Fit things in'
Y&R Melbourne


Best Small Space Press Campaign:

BRONZE
Vegemite 'Tube'
JWT


Best Magazine Advertisement:

SILVER
Nike 'Miss July'
Publicis Mojo

BRONZE
Nike 'Pray The Wind Doesn't Change'
Publicis Mojo

BRONZE
Nike 'Abuse'
Publicis Mojo

BRONZE
Nike 'How Ugly Will They Make Me'
Publicis Mojo

BRONZE
SCA 'Big Heads'
Clemenger BBDO

Best Magazine Campaign:

GOLD
Nike 'Run Yourself Ugly'
Publicis Mojo

BRONZE
Target 'Underwear'
The Campaign Palace/Red Cell

Best Point of Purchase:

BRONZE
Fosters 'Model Horse'
George Patterson Y&R

BRONZE
SCA 'Wrestlers'
Clemenger BBDO

BRONZE
SCA 'Horse's Ass'
Clemenger BBDO

Best Point of Purchase Campaign:

BRONZE
Cadbury Schweppes 'Smashed Fruit'
George Patterson Y&R

BRONZE
Sorbent Clean & Fresh Toilet Wipes Campaign
Clemenger BBDO

Best Outdoor:

BRONZE
Fosters 'Because You're Worth It'
George Patterson Y&R

Best Outdoor Campaign:

BRONZE
Fosters 'Because You're Worth It'
George Patterson Y&R

Best Transit:

GOLD
Peters Ice Cream 'Fresco'
Publicis Mojo

BRONZE
Cadbury Scvhweppes 'Smashed Fruit- Cherry'
George Patterson Y&R

BRONZE
Cadbury Schweppes 'Smashed Fruit- Apple'
George Patterson Y&R

Best Flat Mail:

BRONZE
ANZ 'Big Pocket'
M&C Saatchi Melbourne


Best Dimensional Mail:

BRONZE
ANZ Financial Planning 'Pencil Case'
AJF Partnership

Best Non-Commerical Direct Mail:

BEST OF CATEGORY
ANZ 'Robots'
M&C Saatchi

Best Unaddressed Mail:

BRONZE
Gillette 'Scratch A Beard'
Clemenger BBDO Melbourne

Best Direct Marketing Integrated Campaign:

GOLD
VB 'Boony'
George Patterson Y&R

SILVER
Salesforce 'iquit campaign'
Twenty20 and Mindstream Digital

Best Ambient/Non - Traditional Media:

SILVER
VB 'Talking Boony Figurine'
George Patterson Y&R

BRONZE
Peters Ice Cream 'Fresco'
Publicis Mojo

BRONZE
Masterfoods 'Escalator'
Clemenger BBDO

Best Ambient/Non - Traditional Media Campaign:

BRONZE
VB 'Talking Boony Campaign'
George Patterson Y&R

Best 15 Second Television Commercial:

BRONZE
Nike 'Mutant Foot'
Publicis Mojo

Best 30 Second Television Commercial:

BRONZE
Fosters 'Shutdown'
George Patterson Y&R

BRONZE
Heinz 'Handed Down'
DDB Group

Best 45+ Second Television Commercial:

GOLD
Carlton Draught 'The Big Ad'
George Patterson Y&R

SILVER
Nike 'Maureen'
Publicis Mojo

BRONZE
Nike 'Reincarnate'
Publicis Mojo

BRONZE
Fosters Australia 'Blokebots'
George Patterson Y&R


Best Television Campaign:

SILVER
Nike 'Reincarnate'
Publicis Mojo Australia

BRONZE
Fosters Australia 'Blokebots Campaign'
George Patterson Y&R

Best Cinema Commercial:

BRONZE
Nike 'Mutant Foot'
Publicis Mojo Australia

BRONZE
Nike 'Reincarnate'
Publicis Mojo

BRONZE
TAC 'Haunted'
Grey

Best 30 Second Radio Commercial:


SILVER
Bic 'Chicken'
Smart

BRONZE
NAB 'Per Favor'
See Life Differently

BRONZE
Bic 'Guinea Pig'
Smart

BRONZE
Bic 'Isolation Chamber'
Smart

Best 45+ Second Radio Commercial:

BEST OF CATEGORY
Fosters 'Leaf Blower'
George Patterson Y&R

Best Radio Campaign:

SILVER
Bic 'Failsafe'
Smart

Best Integrated Campaign:

SILVER
Nike 'Reincarnate'
Publicis Mojo

SILVER
VB 'Boony'
George Patterson Y&R

BRONZE
Nike 'Run Yourself Ugly'
Publicis Mojo

Best Community Service/Charity Advertisement:

BRONZE
Open Family 'Longest Night Appeal - Brick'
Grey

Best Community Service/Charity Advertisement - Television

BEST OF CATEGORY
Scope 'Stop the Noise'
Leo Burnett

Community Service/Charity Advertisement - Radio:

SILVER
Open Family 'Vicious Circle Boy'
Grey

BRONZE
Open Family 'Vicious Circle Girl'
Grey


Best Community Service/Charity Campaign:

BRONZE
Open Family 'Longest Night Appeal'
Grey

Best Student Entry:

SILVER
TAC 'Swing'
Student: Sam Holst

BRONZE
Clearasil Products ambient media campaign
Student: Natalie Djurdjevska

BRONZE
Parker Brothers 'Save it for the game'
Student: Jason English-Rees

BRONZE
Western Bulldogs
Student: Tian Murphy

Best Consumer Site:

SILVER
Fat4.com
tundra

SILVER
Brown Brothers Website redesign
DDB Group

SILVER
Skittles Gummies
Clemenger Proximity/Clemenger BLUE Digital

BRONZE
Yellow Pages 2006
DDB Group

BRONZE
Alannah Hill
Lemonade

BRONZE
adidas +10 Playoffs
Sputnik Agency

BRONZE
Pirates of the Caribbean - The Black Pearl, Volvo Ocean Race (VOR) team site
Spin New Media

BRONZE
XYZSTUDIOS.COM
XYZ Studios

BRONZE
Kylie Online Costume Collection
David Trewern Design

Best Digital Campaign:

SILVER
VB 'Boony'
George Patterson Y&R

BRONZE
Lee Jeans - High Rize
Spin Communications


Best CDRom, DVD, Kiosks & Installations/Presentations:

BRONZE
Mini at L'Oreal Fashion Week
SEE

Best Digital Advertising:

BRONZE
Carlton Draught 'The Big Ad'
George Patterson Y&R

BRONZE
MARS and SNICKERS are back - microsite
Clemenger BLUE Digital

Best Packaging (Label and Physical Shape):

BRONZE
Uncle Toby's A.O.
Cowan

Best Beverage Packaging (Label Only):

SILVER
Philip Shaw Wines Labelling
Square Circle Triangle

BRONZE
Yering Farm Farmyard Series
Ethos

BRONZE
Ol'Mera Olive Oil
Watts Design


Best Corporate Identity:

BRONZE
Fitline
Cornwell Design

BRONZE
RG Madden
Cornwell Design

BRONZE
Dan Magree Photography Corporate Identity
Davidson Design

BRONZE
Billard Leece Partnership
Cornwell Design

Best Brochure, Catalogue or Annual Report Design:

SILVER
St.Johns Ambulance Annual Report
Lemonade

BRONZE
The Group 'Sugar'
Paper Stone Scissors

BRONZE
The Group 'Timber'
Paper Stone Scissors

BRONZE
2 Oliver Lane
Three60

Best Book Design:

BEST OF CATEGORY
Billard Leece '10 Year Anniversary Book'
Cornwell Design

Best Signage/Environmental Design:

BEST OF CATEGORY
Degree Environmental
Cornwell Design

Best Magazine Design:

BRONZE
SummerWinter No. 2
Three60


Best Self Promotion Design:

BEST OF CATEGORY
GPYR Reception Magnet Wall
George Patterson Y&R


Best Miscellaneous Design:

BRONZE
Tabcorp Integrated Resort Proposal
GollingsPidgeon

Best Illustration:


BEST OF CATEGORY
Australian Sommelier's Association
Hoyne Design

Best Illustration Campaign:

BEST OF CATEGORY
Yering Farm Farmyard Series
Ethos

Best Copywriting:

SILVER
CarltonDraught 'The Big Ad'
George Patterson Y&R

SILVER
Nike 'Reincarnate'
Publicis Mojo Australia

BRONZE
Salesforce 'iquit!'
Twenty20 and Mindstream Digital

BRONZE
Nike 'Maureen'
Publicis Mojo Australia

BRONZE
Open Family 'Vicious Circle Boy'
Grey

BRONZE
Nike 'Run Yourself Ugly: Brochure'
Publicis Mojo

Best Art Direction:

SILVER
Nike 'Mutant Foot'
Publicis Mojo

BRONZE
Cadbury Schweppes 'Smashed Fruit - Cherry'
George Patterson Y&R

BRONZE
Cadbury Schweppes 'Smashed Fruit - Apple'
George Patterson Y&R

BRONZE
Cascade Drums O' Beer
George Patterson Y&R

BRONZE
Nike 'Run Yourself Ugly Brochure'
Publicis Mojo

BRONZE
Nike 'Reincarnate'
Publicis Mojo

Best Art Direction Campaign:

SILVER
Nike 'Reincarnate'
Publicis Mojo Austraila

BRONZE
Cadbury Schweppes 'Smashed Fruit'
George Patterson Y&R

BRONZE
Nike 'Run Yourself Ugly'
Publicis Mojo

Best Typography:

SILVER
Nike Free Sole
Publicis Mojo

BRONZE
Monash University School of Music 'Crepuscule'
Paper Stone Scissors

Best Photography:

BRONZE
Sorbent 'Wrestlers'
Stuart Crossett for Clemenger BBDO Melbourne

BRONZE
Open Family 'Longest Night'
Stuart Crossett for Grey Worldwide


Best Photography Campaign:

BRONZE
Sorbent
Stuart Crossett for Clemenger BBDO


Best Original Music:

SILVER
Just Jeans 'Lobster'
Level Two Music for Publicis Mojo

BRONZE
Ford 'Chihuahua'
Dare Music and Front of House for JWT

BRONZE
Kayser Brazilian Cottons
Paper Stone Scissors


Best Soundtrack (Television or Radio):

SILVER
Carlton Draught 'Big Ad'
Cezary Skubiszewski for George Patterson Y&R

BRONZE
Reflex Innocent Printer
Level Two Music for O'Keefe, Murphy, Gaff (OMG Advertising)


Best Film Direction:

SILVER
Arla Foods 'The Hinted'
Exit Films for DDB, London

BRONZE
Berri 'McCoy'
The Pound for The Campaign Palace/Red Cell

BRONZE
Reflex 'Innocent Printer'
Renegade for O'Keefe, Murphy Gaff (OMG Advertising)

BRONZE
Boag's 'Quality Control'
Renegade for George Patterson Y&R

BRONZE
Telstra 'Bagpipes'
@radical.media for BWM Sydney

Best Cinematography:

SILVER
Arla Foods 'The Hinted'
Exit Films for DDB, London

SILVER
Berri 'McCoy'
Campaign Palace/Red Cell

BRONZE
Tooheys 'Catapult'
Exit Films for Saatchi & Saatchi, Sydney

Best Post Production Special Effects:

BRONZE
Twisties - Double Twist
Digital Pictures Iloura for Clemenger Sydney


Best Animation - Traditional:

BEST OF CATEGORY
Cadbury 'Cinema'
Glen Art Productions for Publicis Mojo

Best Animation - Computer:

BRONZE
Twisties - Double Twist
Digital Pictures Iloura for Clemenger Sydney

BRONZE
Noise Festival TVC
Qube Konstrukt

Best Editing:

GOLD
TAC 'Haunted'
Mike Reed & Partners Post Productions for Grey Worldwide

SILVER
Reflex 'Innocent Printer'
Mike Reed & Partners Post Production for O'Keefe Murphy Gaff

SILVER
ninemsn 'Turn Your Back'
Tide for Euro RSCG Worldwide

TWO AUSSIES MAKE TOP 10 OF GETTY IMAGES INTERNATIONAL FILM COMPETITION

Two Australian-based filmmakers are among the top ten entrants in Getty Images’ peer-judged, short film competition, ‘The Next Big Idea’, which garnered more than 200 entries from 23 countries.
Morgan Christie from Sydney and Melbourne-based Santiago Sierra made the final cut with their respective films, following a simple brief: explore the one thing that links all creative work – ‘the big idea’ – and produce a 60-second film with at least half of the content originating from the vast collection of digital film and still imagery available at www.gettyimages.com. ‘The Next Big Idea’ is the first competition of its kind to provide filmmakers with unlimited visual assets. With immediate access to more than 1.4 million still images and over 100,000 film clips, filmmakers were able to conceive and execute their ‘big ideas’ to create innovative, original work.
Morgan Christie is a film industry professional and is committed to a career in directing. His film, ‘The Future Box’, has past, present and future wrapped up in one, 60 second, 1920s action film with a magic twist. Christie used archival imagery after discovering the vast range of such material available on gettyimages.com. “I started playing with era and genre to see what an old film from the early 1900s might have looked like if it were made today using modern camera and editing techniques,” said Christie.
Mexican-born Santiago Sierra is a final year advertising student and hopes to develop an international career in advertising and film. His short-film, ‘Dark Forest’, is a metaphor in which the forest represents a magical other-worldly place where ideas, thoughts and images can be captured. The concept originates from Sierra’s belief that “the best ideas are very instinctual and natural”. After shooting the film in Melbourne, he merged his material with Getty Images still imagery and film clips to create the final product.
The Next Big Idea’s overall winner, Mark Tapio Kines from the USA, will be awarded the grand prize for his film ‘The Closest Thing to Time Travel’, which depicts an invention that enables people to witness past events. He was selected from a shortlist of 28 films that made it to the final round of the competition for online peer voting. In addition to receiving US$10,000, Kines’ film will be premiered around the world together with the films of Morgan Christie and Santiago Sierra.
The initial 200-plus entries were reviewed and shortlisted by an international panel of industry experts including: Jeremy Hollister, founder and creative director, Plus et Plus (New York); Sophie de la Motte, executive producer and managing director, Hamster Publicité (Paris); John Turk, co-founder and head of production, RES Media Group (New York); and Mark Waites, co-founder and creative director, Mother (London).
“These films surprise with fresh ideas that exist in ways not possible before,” said Lewis Blackwell, senior vice president, group creative director for Getty Images. “They display three crucial factors coming together brilliantly: the filmmakers’ creativity, the effectively infinite resources of our pre-shot footage and stills, and the potential of new editing tools. This leads to work that is unique to these times.”
In 2004, Getty Images launched ‘The Big Idea’ which challenged seven of the world’s most innovative filmmakers to create works expressing their personal artistic vision. Responding to the enthusiastic feedback from the film community, it was reconceived for 2006 in a new, interactive format that would engage not only filmmakers but their creative peers interested in exploring ideas through film and photography.
‘The Closest Thing to Time Travel’ and the nine finalist films can be viewed online at www.gettyimages.com/thenextbigidea , and are scheduled to premiere at Getty Images’ events around the world:
New York City: Friday, May 19, at the AIGA MOVES event, Hiro Ballroom at the Maritime Hotel, 8:00pm
Los Angeles: Wednesday, June 7 at CineSpace, 7:30 pm
Sydney: Wednesday, June 14 at TANK, 7:30 pm
London: Thursday, June 29 at AKA, 7:30 pm

D&AD GLOBAL AWARDS: RECORD FOUR YELLOW PENCILS FOR AUSTRALIA

Australia has scored a record four Yellow Pencils (out of a record seven Nominations) at the D&AD Global Awards, which have just been presented in London. Gary Freedman from The Glue Society was there to collect two Yellow Pencils for Virgin Mobile, as was Richard Muntzm representing George Patts Y&R Melbourne, who picked up the Yellow Pencil for the VB 'Boony' campaign, and Warren Brown from BMF Sydney who picked up a Yellow Pencil for the Tooheys 'Stolen Glasses' campaign. Andy Blood, CD of TBWA\Whybin, Auckland, was also there to collect a Yellow Pencil for Adidas 'Be the Ball'
This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.

YELLOW PENCILS
George Patterson Y&R Melbourne: for Fosters Australia, VB "Boony" (TV & Cinema - New Uses of Broadcast).
Host/Glue Society Sydney: for Virgin Mobile "Jason Donovan" (Integrated Advertising).
Host/Glue Society/NetX Sydney: for Virgin Mobile "Jason Donovan" (Viral - Interactive Viral Advertising).
BMF Sydney: for Tooheys 'Stolen Glasses' campaign (Direct - Direct integrated response).
TBWA\Whybin Auckland: for Adidas "Bungee Soccer Ball" (Ambient - Live Events).

NOMINATIONS
George Patterson Y&R, Melbourne: for Carlton Draught "Big Ad" (TV and Cinema Advertising).
The Glue Society, Sydney: for Club V "Summer Dance Space" (TV & Cinema Graphics).
Lowe Hunt Sydney: for the Lynxjet Campaign (Integrated Advertising).

YELLOW PENCILS - ASIA
Press Advertising
Title: Desert / Underwater / Ocean
Entrant: Saatchi & Saatchi Singapore
Client: Greenpeace
Roadside Posters Large Billboards
Title: Housewife
Entrant: Euro RSCG Flagship, Bangkok
Client: 11 News 1 Channel

This year, 745 entries will be included in The D&AD Annual 2006 as a record of the best work of the year, of which, 142 were nominated for a D&AD award.

2006 Facts & Figures:
61 Nations entered
Over 24,500 pieces of work were entered
744 pieces of work selected for the D&AD Annual
142 Nominations
Yellow and Black Pencils Winnerswatch this space.

2005 Facts & Figures:
58 Nations entered
24,000 pieces of work were entered
753 pieces of work were selected for the D&AD Annual
125 Yellow Pencil Nominations
60 Yellow Pencils awarded
4 Black Pencils awarded

WORKSHOPS AT CANNES

The 2006 Cannes workshops programme, included as part of the delegate registration package, will leave you pumped full of knowledge and fresh ideas.
Workshops hosted by:
Hertz: Radio And Other Clever Advertising, Radio For Art Directors – turning a sacred radio rule on its head, to demonstrate different ways to approach breakthrough radio advertising.
Wunderman, Online In 2006: Trends To Tactics And Everything In Between – even though the technology has grown at lightening speed, the advertising principles remain the same.
Design Business Association, How To Champion Effective Design Within Your Organisation Carefully – focused design investment can increase return on capital employed and increase net margin.
Neuro-Insight, Brain Imaging In Advertising And Media Research – great advertising does not work its magic through logic and reason and words, but through emotion.
Draft, Creating Branded Retail Environments – leveraging in-store marketing, visual merchandising, signage and graphics to create a retail experience that is engaging, enlightening and optimally enriching.
Locamundo, (R)evolution For Car Adverts: Create Car Adverts With CGI Cars And Real Life Locations – reality-based visualisation technology, which makes it possible to create advertisements for cars without the classic production problems.
MSN, Digital Inspiration By Observation, Experimentation And Collection – DoubleYou Joakim Borgstrom and MSN’s favourite, most creative advertisements from around the world.
Grey Worldwide, Embracing The Process: Making Effective Music For Advertising/Branding – investigating music used on an advertisement, exploring the process of its creation or selection, from beginning to end.
Corbis, Convergence And Creativity: Making Good Business Out Of Good Ideas – a guide to finding the media to support a great idea, and then dealing with the rights that make the idea possible.
Apple, Podcasting: A New Opportunity – the ins and outs of podcasting and Creativity And The Mac – tips to make your creativity fly.
Plum Productions, Thinking Outside Of The Box For Your TV Commercials – how to bid your jobs for the best results… efficiently and effectively.
Workshops will take place from Monday 19 - Saturday 24 June, level 01 of the Palais, and are only available to registered delegates of the 2006 Festival.
Book now to avoid disappointment as places are strictly limited:
http://www.canneslions.com/festival/workshops/workshops.cfm

IS THERE AGE DISCRIMINATION IN AD AGENCIES?

A lawsuit filed earlier this month in the U.S. by a longtime McCann Erickson media executive who alleges he was wrongfully terminated because of his age is drawing attention to what one executive recruiter calls "the elephant in the room". The advertising business has always been a youth-obsessed profession because of the demographic-targeting requirements of so much of its end product, but today new forces are shaping industry perceptions and planning. Marketers are exerting intense pressure on agencies to find new ways to adapt to a rapidly evolving media landscape. Insiders acknowledge a general industry sense that the new world of digital communications is "a young person's business." Some even suggest that "15, 20 or 25 years of experiences can actually be a disadvantage" for agency personnel who must suddenly reorient themselves to operate effectively in a digital environment. Others argue that the issue of competence in this field is not related to age but rather to a person's attitude and enthusiasm for adapting to and finding energizing challenges in a time of epochal change.

THIS WEEK'S QUESTION: Do you think that the changing media environment is fueling age discrimination at ad agencies?

CLEMS WELLINGTON SNARES PAUL NAGY FROM BURNETT SYDNEY

Leo Burnett Sydney creative Paul Nagy is joining Clemenger BBDO Wellington from July.
Nagy will take the role of Head of Copy and work alongside Deputy Creative Director Mark Harricks.
Nagy has won a string of advertising awards and is a past winner of the Australian Young Writer of the Year award for his horror novel The Mind’s Eye.
Clemenger BBDO Wellington CEO Philip Andrew says Nagy is a world-class creative talent.
“Paul’s brilliant. He has a deep strategic approach and a highly original creative brain. His job title - Head of Copy - reflects the deep respect we have for the writer’s craft. Paul will work across our client list, and through every medium we’re working in.”
Says Nagy: “It’s a fantastic environment to be going into. The integrated approach at Clemenger BBDO is the way of the future and the client list is blue chip. The work Clemenger Wellington produces is world class, and the fly fishing in New Zealand is not bad either.”

DROGA TAKES TIME OUT TO TALK TO AWARD STUDENTS

Whilst David Droga was officially in Sydney this week to address a very heavy Microsoft sponsored conference (on stage with James Packer), last night (Tuesday) he offered lots of valuable advice free to this year's crop of AWARD School students. Droga himself graduated from AWARD School in 1987 (the same year as Craig Davis) and has always been a fan of this amazing training course, started by Ray Black back in 1982. Droga (right) is pictured with Saatchi & Saatchi ECD David Nobay (left) and Rob Belgiovane, ceative partner of BWM (middle) at a CB lunch yesterday.

NZ CREATIVE GOES NAKED IN SYDNEY

In response to ever increasing client demand for ideas beyond traditional advertising, Sydney based Naked has expanded its ideas department with the appointment of Cleve Cameron – a former creative of Saatchi & Saatchi’s celebrated Wellington office, Author, Filmmaker and mysterious Spungochief.
Cameron’s earlier work in ‘slitting the glug of mass media’ and story telling makes his appointment to Naked a real meeting of like minds.
With work held in New Zealand’s National Museum, Cameron’s creative output goes beyond advertising to include: a roving radio station, the multi-media novel ‘Beop! A Fable of Hope’, talking mail boxes, the world’s first action replay stamp for New Zealand Post and short films. He recently won bronzes at AWARD for NZ Post (2004) and The Women’s Refuge cinema ad (2005).
“Cleve is a unique creative talent. He’s got an amazingly impressive track record of innovation within existing channels and he’s picked up some creative awards along the way. What I find really interesting is that he’s created new channels for brands to engage consumers and that’s choice, bro” says Chris Round, Naked’s Head of Ideas.
“Naked are in a fantastic space to really blast some life into the world of ads and communications", says Cameron.

BLOOMFIELD JOIN FILM CONSTRUCTION

Top International Director Peter Bloomfield has joined Film Construction.
Peter Bloomfield became a full member of the Director’s Guild of America after directing episodes of CSI and Special Ops Force for Jerry Bruckheimer, who then hired him as Second Unit Director on Con Air and Kangaroo Jack. Bloomfield also directed the New Line television pilot Hard Knox (Lee Majors, Tom Callabro) and recently directed second unit on the feature film Failure to Launch (Sarah Jessica Parker, Mathew McConnaghy). These experiences expanded Bloomfield’s commercial career, enabling him to work for clients such as Philip Morris, the US Army, Northrop Grumman, Parke Davis, Chevrolet, Ford, Chrysler, Delta Airlines, US West, TD Waterhouse and Aventis.
Since returning to Sydney, Bloomfield has shot a number of celebrity spots for Foxtel (Hugh Jackman, Ian Thorpe), Myer (Dame Edna Everage), Castrol (Adam Gilchrist), Caltex (Vince Engal) and Beaurepaires (Sophie Monk).
Contact Stephen@filmconstruction.com for more details.

NZ SHAKEUP AS ADVERTISING WORKS OGILVY ACQUIRES MTC

As previously rumoured, Advertising Works Ogilvy announced today that it has concluded the purchase of Meares Taine Creative (MTC). MTC will be merged into AWO’s Stanley Street premises, effective 1 June 2006.
Roy Meares and Jeremy Taine will become Executive Creative Directors in AWO.
Additionally, Roy Meares and Mike Watkins have been appointed Directors of AWO, joining the two existing Directors, Russell Tate and Greg Partington.
Award-winning creatives, Josh Lancaster and Jamie Hitchcock will both assume the position of joint creative director while Kim Ellison retains her position as Creative Director, Retail.
Greg Partington, MD and shareholder of AWO said, “This is a very exciting move for us. It brings together an agency with an undeniable reputation for creative excellence with Advertising Works Ogilvy, a large multi-national with an impressive 360 degree resource capability, but not known for its creative work”.
According to Partington, “my purpose in recent months has been to drive mediocrity out of our business creating centres of excellence in retail, interactive, direct marketing and more recently public relations. MTC’s creative product will form the heart of this new agency, making our offer unassailable, our work for clients so much more effective.”
Partington acknowledges that producing great work does not come easily and is fully aware of the culture shift required to make this acquisition a success. But he equally acknowledges that his company must set its standards higher if it is to deliver its best for AWO clients.
Roy Meares said of their decision to join forces with AWO, “This is a great opportunity for us to really spread our wings creatively. With our size and client mix, the creative opportunities are going to be endless. It will give us the critical mass to attract and nurture the best creative people available. Ogilvy Singapore has had the top spot for too long, it needs competition!”
“As for our clients, it will be ‘business as usual’ but we’re looking forward to introducing them to AWO’s pretty hot 360 degree offering. Many are already keen to capitalise on some of the advanced production technologies the boys have to offer”.
Russell Tate, Chairman of STW Group is absolutely delighted with the acquisition. “This is another outstanding business move for Adworks Ogilvy in New Zealand. The merger of Advertising Works and Singleton Ogilvy and Mather has been a huge success. The new partnership with MTC will take Adworks Ogilvy into a whole new level of creativity and competitiveness. Clients cannot help but benefit from this”.

WILL AUSTRALIA WIN A YELLOW PENCIL OR TWO AT D&AD ON WEDNESDAY?

Will Australia snare one or more coveted Yellow Pencils from its record seven Nominations at the D&AD Global Awards to be held in London on Wednesday night? CB hears several Australian agencies are sending creatives along to the 2500 seat gala dinner just in case, including George Patts Y&R Melbourne, BMF Sydney, The Glue Society and, from Auckland, TBWA\Whybin. This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.
Tune into the CB Blog 1pm on Thursday (Sydney time) for results.

SAATCHI'S LEADS AGENCY PACK AT AXIS AWARDS SHORTLIST STAGE

Campaign Brief NZ Agency of the Year Saatchi & Saatchi leads the agency pack at the shortlist stage of the New Zealand Axis Awards, which will be staged at the end of June. Not including Craft (except agency produced) Saatchi's have 33 on the shortlist, followed by Colenso BBDO with 25, Publicis Mojo with 22, DDB with 15 and Clemenger BBDO Wellington with 10. Other shops that figure on the chart are MTC with 7, Whybin\TBWA and M&C Saatchi with four each, Y&R and WOW Rapp Collins with 3 each, followed by AIM Proximity and Insight with 2 apiece, and Draft and Tequila\TBWA with one each.

TELEVISION: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
ColensoBBDO - 'Simplifying Summer'
DDB New Zealand - 'SKY Movies'
Publicis Mojo - 'Be Ready'
Publicis Mojo - 'Hallensteins'
Saatchi & Saatchi NZ - 'Crap Movies - Tension, Ballboy, Gangsta, Cups'
Saatchi & Saatchi NZ - 'Abuse it'

TELEVISION: CONSUMER PRODUCTS
ColensoBBDO - 'Hair Whip'
ColensoBBDO - 'Go in the Ocean'
ColensoBBDO - 'Undies'
ColensoBBDO - 'Stomach Hold-In'
ColensoBBDO - 'Pop-Out'
DDB New Zealand - 'True Story'

TELEVISION: CONSUMER SERVICES
ColensoBBDO - 'Rabbi'
Saatchi & Saatchi NZ - 'Abuse it - Captions'
Saatchi & Saatchi NZ - 'Abuse it - Slideshow'

TELEVISION: LEISURE
Clemenger BBDO Wellington - 'Tsunami'
ColensoBBDO - 'Playboy: Pool'
ColensoBBDO - 'Playboy: Bedroom'
ColensoBBDO - 'Playboy: Bathroom'
DDB New Zealand - 'Darth Tater'
DDB New Zealand - 'Bridget Jones'
DDB New Zealand - 'The Terminal'

TELEVISION: RETAIL PROMOTIONAL
Publicis Mojo - 'Cougar'
Publicis Mojo - 'CAR'
Publicis Mojo - 'Flat'
Publicis Mojo - 'Emergency'
Publicis Mojo - 'Demo Man'
Saatchi & Saatchi NZ - 'Crap Movies - Ball boy'
Saatchi & Saatchi NZ - 'Crap Movies - Tension'
Saatchi & Saatchi NZ - 'Crap Movies - Cups'

INTERNATIONAL: ELECTRONIC
curious film - 'say hello'
Plaza Films - 'Big Ad'
Plaza Films - 'Launch'
Sydney Film Company 'Past Experience'

MAGAZINE: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
DDB New Zealand - 'SKY Movies'
Saatchi & Saatchi - 'Noise Reduction - Screaming, Barking, Roaring'

MAGAZINE: CONSUMER DURABLES
Saatchi & Saatchi - 'Rav4 - Bike'
Whybin\TBWA - 'Dinner's Ready'

MAGAZINE: CONSUMER SERVICES
Y&R - 'Magnets'

MAGAZINE: LEISURE
ColensoBBDO - 'Playboy: Sofa'
ColensoBBDO - 'Playboy: Spa'
ColensoBBDO - 'Playboy: Pool'
DDB New Zealand - 'Starbucks'
DDB New Zealand - 'Apple'
DDB New Zealand - 'Coke'
WOW Rapp Collins - 'Kiddie Lock'

MAGAZINE: LIQUOR
Saatchi & Saatchi - 'SOL - Hacienda'

MIXED MEDIA: CAMPAIGN
ColensoBBDO - 'Lets Play Poker'
Saatchi & Saatchi NZ - 'Telecom British Lions Tour'
Saatchi & Saatchi NZ - 'Rav4 - All Mine'
Saatchi & Saatchi NZ - 'Rubbish Film Festival'

NEWSPAPER: LIQUOR
M&C Saatchi - 'Dishes'
M&C Saatchi 'Shopping'

NONE OF THE ABOVE
DDB New Zealand - 'The stunt that never was'
Publicis Mojo - 'Xmas Bag'

OUTDOOR & INDOOR: BILLBOARD SINGLE
MTC - 'gingers'
Publicis Mojo - 'Drunk'
Saatchi & Saatchi NZ - 'Legally Blonde'

OUTDOOR & INDOOR: GUERILLA
ColensoBBDO - 'Manhole'
Saatchi & Saatchi NZ - 'Antz Leaves'
Saatchi & Saatchi NZ - 'Making Phones Ring'
Whybin\TBWA - 'Be the Ball'

OUTDOOR & INDOOR: POSTERS
ColensoBBDO - 'Playboy: Pool'
ColensoBBDO - 'Playboy: Sofa'
ColensoBBDO - 'Playboy: Spa'
Publicis Mojo - 'New Zealand'
Publicis Mojo - 'Japan'
Publicis Mojo - 'England'

OUTDOOR & INDOOR: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
M&C Saatchi - 'Have You Done The Groundwork?'
Publicis Mojo - 'Mizuno'
Y&R - 'Nokia Video Calling'

OUTDOOR & INDOOR: TRANSIT SINGLE
Saatchi & Saatchi NZ - 'No Regrets - Paper Bag'
Y&R - 'Nokia Video Calling - office'

PUBLIC SERVICE & CHARITY: CAMPAIGN (UNPAID)
ColensoBBDO - 'Drain Signs'
MTC - 'Than Shwe/Mugabe/Gyanendra'
Saatchi & Saatchi NZ - 'Not just a Women's Refuge'

PUBLIC SERVICE & CHARITY: ELECTRONIC (PAID)
Clemenger BBDO Wellington - 'High Rise'
Clemenger BBDO Wellington - 'Numbers'
ColensoBBDO - 'Quiet Please'

PUBLIC SERVICE & CHARITY: ELECTRONIC (UNPAID)
Publicis Mojo - 'Storm In a Tea Cup'
Publicis Mojo - 'Pavement'

PUBLIC SERVICE & CHARITY: PRINT (PAID)
Clemenger BBDO Wellington - 'Power Pole'
Clemenger BBDO Wellington - 'Lift Stickers'
Clemenger BBDO Wellington - 'Car Lift'
Clemenger BBDO Wellington - 'Sunbather'

PUBLIC SERVICE & CHARITY: PRINT (UNPAID)
DDB New Zealand - 'Shark Fin'
Publicis Mojo - 'Ketchup'
Saatchi & Saatchi NZ - 'Not Just a Women's Refuge - Lounge'

RADIO: CAMPAIGN
Saatchi & Saatchi NZ - 'DB - Sounds Good'

RADIO: SINGLE
MTC - 'Beach'
MTC - 'Friday Night'
Saatchi & Saatchi NZ - 'DB - Cheerleader'
Saatchi & Saatchi NZ - 'DB - Rhino'

DIRECT MARKETING: DIRECT - CAMPAIGN
AIM Proximity - 'MINI Movies'
Saatchi & Saatchi - 'Piccinini Microsite and Podcast'

DIRECT MARKETING: DIRECT - NOT FOR PROFIT
ColensoBBDO - 'Cards'

DIRECT MARKETING: FLAT DIRECT MAIL
AIM Proximity - 'Perspex Cheque'
Draft 'Glow in the Dark'
TEQUILA\Auckland - 'Bistro at your place'

DIRECT MARKETING: INTERNET
Insight NZ 'The League of Thinning Men - Website'

DIRECT MARKETING: OUTDOOR AND AMBIENT
DDB New Zealand - 'Be your own porn star'
DDB New Zealand - 'Come Together'
DDB New Zealand - 'Original Art Sale'

INTERACTIVE: MOBILE
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'Primo Mobile'

INTERACTIVE: ONLINE/INTERACTIVE CAMPAIGN
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'Ferrit Microsites'
WOW Rapp Collins - 'Keep Your Lid'

INTERACTIVE: RICH MEDIA ADS
Saatchi & Saatchi - 'Army Banner 2006'

INTERACTIVE: VIRAL - INTERACTIVE
Saatchi & Saatchi - 'Merry Messages'
Saatchi & Saatchi - 'Primo Mobile'

INTERACTIVE: VIRAL (MPEG/digital Video)
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'No Regrets'

INTERACTIVE: WEBSITE DESIGN AND ART DIRECTION
Insight NZ - 'The League of Thinning Men - Website'
Saatchi & Saatchi - 'Patricia Piccinini'
Saatchi & Saatchi - 'Toyota Prius Donkey'

CRAFT: ART DIRECTION AND TYPOGRAPHY
Clemenger BBDO Wellington - Life
Clemenger BBDO Wellington - Death
Clemenger BBDO Wellington - Love
MTC - 'Gingers'
Publicis Mojo - 'Pavement'
Publicis Mojo - 'Spinning Type'
Publicis Mojo - 'Penny'
Publicis Mojo - 'Grace'
Publicis Mojo - 'Penny 2'
Publicis Mojo - 'Milky Bar Kid'
Publicis Mojo - 'Ideal Milk'
Saatchi & Saatchi NZ 'SOL - Hacienda'

CRAFT: COPYWRITING
MTC - 'Beach'
MTC - 'Friday night'
Saatchi & Saatchi NZ - 'British Lions - When the Invader Calls'
ColensoBBDO - 'Undies'
WOW Rapp Collins - 'What Went Wrong'

CRAFT: IMAGE (Includes Photography/illustration)
DDB New Zealand - 'Shark Fin'
M&C Saatchi - 'Food Chain'
Publicis Mojo - 'Salty'
Whybin\TBWA - 'Lion Tamers'

CRAFT: SOUNDTRACK
human Worldwide - 'Sensations - Four Sensations'
human Worldwide - 'Stand in Black - Tana'
Liquid Studios - 'Vodafone Nudies Volleyball'
SOUNDTRAX - 'Speights'

CRAFT: TV/CINEMA - ANIMATION
curious film - 'journey'
Flux Animation Studio - 'Sheets'
Yukfoo Animation - 'Wobbles'

CRAFT: TV/CINEMA - CINEMATOGRAPHY
curious film - 'glasson BCRT'
Film Construction - 'RABBI'
Silverscreen Productions - 'High Rise'

CRAFT: TV/CINEMA - DIRECTION
Automatic Limited - 'Sensations'
curious film - 'glassons BCRT'
Film Construction 'ROMANCE'
Film Construction - 'RABBI'
Flying Fish NZ - 'AMP 'Life'
Flying Fish NZ - 'Speights 'Super 14 Sponsorship'
Luscious International - 'Storm in a teacup'
Plaza Films - 'Towies'
Silverscreen Productions - 'Occupation'
Silverscreen Productions - 'High Rise'
The Sweet Shop - 'Undies'

CRAFT: TV/CINEMA - EDITING
Film Construction - 'RABBI'
Republic Films - 'Pausing'
The Sweet Shop - 'Undies'

CRAFT: TV/CINEMA - SPECIAL EFFECTS
Curious Film 'yoga'
FAT Ltd 'Tsunami'
Film Construction - 'ALAC MALES'
Oktobor - 'LTNZ 'High Rise'
Silverscreen Productions - 'Rathouse'

2006 GRANDE CLIO WINNER NOW AT PUBLICIS MOJO, AUCKLAND

One of Publicis Mojo Auckland’s hot new creatives is still celebrating his major win at the prestigious 2006 Clio Awards this week.
Loίć Cardon, who recently joined Publicis Mojo from TBWA Paris, was winner of The Grand Clio and two golds in the print category for the Playstation 2 ad ‘Head'.
Loic and his creative partner, Estelle Nollet, joined Publicis Mojo last month. Both have been the recipients of a number of high profile awards including two Lions at the Cannes International Advertising Festival in 2004, two Eurobest, two Silver Pencils at The One Show,, two YoungGuns Bullets, one Artistic Directors Club Merit and one silver Andy. They were also selected to represent France for the Young Creative contest in Cannes.
While Loίć’s latest win was for work created at TBWA Paris, Publicis Mojo Executive Creative Director, Nick Worthington, says he is delighted to have the talented team on board.