Saturday, April 29, 2006


Wendy Lawn will join Y&R Auckland as a senior art director working along side creative director, Jeneal Rohrback and deputy creative director, Steve McCabe.
Lawn leaves DDB after seven years where she produced awarding winning work on Sky Television, Volkwagen and Freedom Air. She and her ex writer Hywel James (now cd at Grey Auckland) were responsible for DDB’s first significant awards in 2001 – a gold Award award and a silver D&AD for their Sky ’Mini Me’ billboard campaign. Wendy also picked up the emerging talent award the same year.
Rohrback says, “It’s great to have Wendy back. I hired her at DDB in 1999 and she was a fantastic talent then; she’s just got better and better. I look forward to Wendy putting that same creative spin on the work she’ll be doing here.”
Wendy will be working on all Y&R’s brand accounts and will also be responsible for helping mentor the newly hired junior teams.
“I’ve been with DDB for a while now and have had a really good time and good run there, but it’s time for a change. The opportunity to work with Jeneal, Steve and Jon Ramage, Y&R’s ceo, on some great accounts was just the catalyst I needed”, says Lawn.

Friday, April 28, 2006


Clemenger BBDO Sydney has hired Julie Porter as Strategic Planning Director from the Planning Director post at M&C Saatchi, Sydney, replacing Mike Daniels, who leaves in three months to join Goodby, Silverstein and Partners in San Francisco.
"We are thrilled to welcome Julie as Strategic Planning Director of Clemenger BBDO Sydney to continue our industry leading work in the planning arena. Julie is committed to providing clients with superior quality strategic thinking which is paramount to the agency culture at CLS. In August last year Clemenger BBDO Sydney was awarded five finalists in the AFA Australian Effectiveness Awards, more than any other agency in the country, finally taking out four awards (one gold, two bronze and best use of media) for Hahn Premium Light, Canadian Club and Campbells V8. This was followed by winning Adnews Agency of the Year for the second year in a row," said Jim Moser, Managing Director of Clemenger BBDO Sydney.
"Mike Daniels has led our planning team extremely well, and with seven exceptional Strategic Planners comprising the department we can proudly boast the strongest Planning offer in the country". Jim added.
"I'm really proud of what we have achieved in the last few years at Clemenger BBDO Sydney and it's hard to leave but I have long wanted to experience working in the U.S. and with the young age of my children, now is the right time. I am excited about the prospect of working at one of the best agencies in the world but I love Australia, and plan to return one day!" said Mike Daniels.
Julie Porter worked in the U.K as a Clinical Psychologist before joining Ogilvy & Mather London as a planner working on Guinness and Glaxo Smith Kline. During this time Julie worked directly with Andrew Robertson (President and Chief Executive Officer of BBDO Worldwide) and Cilla Snowball (Chairman of Abbott Mead Vickers BBDO). Julie's next move was to creative hotshop, Gold Greenlees Trott to provide strategic leadership on all government business.
In 1992 Julie joined AMV BBDO in London as Board Account Planner where she worked on the Volvo Car Corps, Anti Smoking and Yellow Pages accounts. Her responsibilities at AMV also included training and personal development on behalf of the newly created Account Planning Group (APG).
In 1997 Julie set up her own creative thinking consultancy, working for agencies such as Leo Burnett in U.S and Europe and also developed and delivered a global communications training course for all the Brand Managers at Unilever.
In 2004 Julie and her family moved to Sydney where she took up the position of Strategic Planning Director at M&C Saatchi. Clients during this period include Tourism Australia (Julie was the Planner on the pitch), Optus, Tip Top Bakeries and Qantas. In addition her key responsibilities have been new business and internal training and development.
With minimal change in five years, Clemenger BBDO Sydney's extremely solid Management Team comprises: Jim Moser - Managing Director, Danny Searle - Creative Director, Julie Porter - Planning Director, Marianne Bess - Client Service Director, Craig McCann - Creative Services Director and Wayne McPhee - Financial Director.
Julie Porter will join the Clemenger BBDO Sydney team in July 2006.


Animation production company Gobo Box has signed up the design-director team of Mark Simpson & Matt Taylor (aka Sixty40). The team brings contemporary and funky 2D animation to Gobo Box.
Gobo Box, headed up by Pat Dedal, will produce Sixty40 commercials and music videos. “I am looking forward to working with what is an interesting team in Mark and Matt. Their work is refreshing, invigorating to watch and puts a smile on my face each time I see it. I am pleased they have signed with Gobo Box” said Pat Dedal.
The team have designed and animated many projects for clients, such as MTV, SonyBMG, Comedy Channel, VH1 and Fly TV. In their productions, they manage to imbue enormous personality and a sense of fun into clean-lined character designs. “There seems to be a void in truly fun 2D animated TVCs for the tween to 35yo bracket. It seems as though this sense of fun has been left behind since ads like Chokitos and Caruba Rum in the 70’s. I think that Sixty40 address this space perfectly.” said Pat.
While innovative and hip in style, their spirit is reminiscent of the animation design movement of the 70’s kicked off by the Beatles’ Yellow Submarine animated classic. “Sixty40’s Mark & Matt have an innate synergy as a team bringing a fluid fusion of storytelling with 2D illustration, cutting edge motion design and animation,” said Pat. “They simply tell stories in eye-catching, entertaining and exciting ways.”
Gobo Box, is a Sydney based animation production company representing and producing a diverse group of animation directors and designers. Their productions include 2D, 3D and stop-motion animation. Call Pat Dedal on +61 (2) 9380-9449 for showreels or visit the website at


The Webby Awards is the leading international award honoring excellence in web design, creativity, usability and functionality, and has been described as the digital equivalent of the Oscars by the New York Times!
This year there were over 5,550 websites entered into the competition hailing from the US, UK, Europe and Asia. Out of those 5,500 entries only 325 were nominated for awards, and out of those 325 nominated, Euro RSCG 4D Australia was named one of the agencies who scored more than one nomination.
The two short listed websites from Euro RSCG 4D are: – nominated in the Best Tourism category – nominated in the Best Government category
Euro RSCG 4D also received an official honoree distinction for their Sony Walkman site.
Established in 1996 during the web’s infancy, The Webbys are presented by The International Academy of Digital Arts and Sciences, a 500-member body of leading web experts, business figures, luminaries, visionaries and creative celebrities. (David Bowie, “The Simpsons” creator Matt Groening, The Body Shop president Anita Roddick, Oracle chairman Larry Ellison etc).
Euro RSCG 4D will have to wait now until the winners are announced on May 9th. These winners will then be honoured at The 10th Annual Webby Awards on June 12th in New York.
Brendan Tansey, CEO of Euro RSCG Australia said, “This is great news for Euro RSCG 4D Australia, to be named as one of the few agencies in the world to achieve more than one Webby nomination is testament to the world class work we are doing.”


CB hears that Auckland shops MTC (formerly known as Meares Taine) and AdvertisingWorks Ogilvy are merging, to be named Ogilvy, with combined billings of around $110m, making it one of the top four in NZ.
Sources say AdWorks Ogilvy MD Greg Partington (who has nearly 50 percent of the agency, the rest owned by WPP) has been in secret negotiations with MTC for some time, and the two have penned a deal which will see Adworks buy out MTC and absorb all staff. MTC owners Jeremy Taine and Roy Meares will help run the combined business. Josh Lancaster and Jamie Hitchcock, the senior creative team at MTC will take over the running of the brand side of the Ogilvy business. The retail side of the Ogilvy remains unscathed.

Tuesday, April 25, 2006


The Returned & Services League of Australia (Queensland Branch) is appealing to Queenslanders to give this ANZAC Day in memory of those who have served our country in war and peace.
The RSL (QLD Branch) has established the Eternal Flame Foundation (EFF) to meet the increasing welfare needs of our ageing veteran community and to assist those who may not be entitled to benefits from other sources.
In support of the EFF charitable foundation, Clemenger BBDO, Sydney has produced a heartfelt advertisement which depicts the sacrifices our Diggers made fighting for Australia.
RSL (QLD Branch) Marketing & Community Relations Manager, Kathy Davis, said the advertisement reminds us that ANZAC Day is for commemoration and reflection.
“The concept is powerfully emotive and we are grateful to Clemenger BBDO for providing this creative ad as a community service to the RSL,” she said.
“Many Diggers cannot afford the care and services that could alleviate their suffering and the Eternal Flame Foundation will assist these veterans by providing direct funding and welfare assistance.”
Tax deductible donations can be made directly to the Eternal Flame Foundation by phoning 1800 775 753 or online at
This year, the RSL proudly celebrates 90 years of care, commemoration and community involvement. Public support of the Eternal Flame Foundation appeal is critical.
The RSL (QLD Branch) thanks The Courier-Mail for its continued support of the veteran community.
They gave a lot, please give a little.

Monday, April 24, 2006


Colenso BBDO Auckland continues to retain the number one spot in the Campaign Brief Creative Rankings, a position they snared from Saatchi & Saatchi Sydney two years back. The good news for the latter is that they have closed the gap to be 201 points behind, as revealed in the latest issue of Campaign Brief.
Rises this year include DDB Auckland (from #4 to #3), Publicis Mojo Auckland (from #20 to #4), BMF Sydney (#15 to #6), The Glue Society Sydney (#14 to #11), Publicis Mojo Melbourne (#23 to #13), George Patterson Y&R Melbourne (#31 to #14) and Marketforce Perth (#37 to #15).
Some nasty falls include DDB Sydney (#3 to #10), Saatchi & Saatchi Auckland (#9 to #12), Whybin TBWA Sydney (#12 to #18), M&C Saatchi Melbourne (#11 to #20) and Saatchi & Saatchi Wellington (#7 to #21).
In the Network Rankings, BBDO, for the second year running, is once again firmly on top, well ahead of arch rivals Saatchi & Saatchi at #2, Publicis at #3 and DDB at #4.
The CB Creative Rankings have massive movements in the rankings of the Top 100 creatives in Australasia, but Saatchi Auckland's Toby Talbot remains firmly on top. The Rankings include over 400 creatives (listed alphabetically) who have won at award shows over the last two years. To see where everyone is placed, make sure you get hold of the latest CB.
The CB Creative Rankings count the top four international award shows: Cannes, Clio, D&AD and The One Show; plus the big three regionals: AWARD, The Work and The Kodak Gongs.

Friday, April 21, 2006


The rapidly-evolving way we communicate has seen the introduction of a new ‘Hybrid’ category to the New York Art Directors Club 84th Annual Awards Exhibition, currently making its way Down Under to Billy Blue School of Graphic Arts.
After bringing the awards to Australia for the first time in 2004, the oldest and largest annual graphic arts awards in the U.S is now one of the most eagerly anticipated industry exhibitions in Australia.
“The Annual is a considerable source of creative inspiration for students, industry and art lovers,” says Dawn Pugh, head of multimedia at Billy Blue. “The exhibition, particularly the new ‘hybrid’ works, gives us a glimpse of what’s to come and the big trends heading our way.”
The ADC 84th Annual Awards Exhibition will be held at Billy Blue School of Graphic Arts.
When: Wednesday 3rd May – Saturday 6th May
Time: 10am – 5pm
Where: Billy Blue, 171 Pacific Highway, North Sydney
Cost: Free

For more information on the exhibition please call Margie Thomas at Billy Blue Schools on (02) 9492 3226 or


Clemenger BBDO, Melbourne has put to air a new spot for Libra tampons, another in the series of ads illustrating how dumb guys are.
Creative Team: Josh Robbins and Cameron Hoelter.
Shot by Rey Carlson via Revolver.

Wednesday, April 19, 2006


Clemenger BBDO, Melbourne has put to air a series of spots for Starburst, aimed at complete dudes, 18-24.
Creative Team: Ant White, Russel Fox and Josh Robbins
Creative Director: Emma Hill
Agency Producer: Sevda Cemo
Account Managers: Ricci Meldrum, Sue Clohesy and Nick Jackson
Director: James Pilkington
Production Company: The Sweet Shop


Long standing creative team Dom Megna and Rogan Briggs join CHE, Melbourne early next month.
The pair, most recently at Badjar and previous to that Grey, bring with consumer and retail experience on clients such as McCain Foods, SPC Ardmona, Foster's Wine Estates and awarding winning work for the TAC and Mitre 10.
Says CHE executive creative director, Jason Ross: “Both are exceptionally talented. Their award winning TAC campaign ‘Only a Little Bit Over’ and McCain’s ‘He’s a Fryer’ spots are brilliant. These guys are a great addition to the team and help us continue to build one of the strongest creative departments around,” said Ross.


Former Arnold Austalia partner and ECD Rodd Martin, who left the agency he founded five years ago in January this year, has turned TVC director, being produced by Helene Nicol, via Melbourne based The Guild. Martin is hoping to create a multi-disciplinary company along the lines of The Glue Society and is already writing and directing commercials for the Dairy Corporation, as well as taking creative and/or directing assignments from advertising agencies.

Tuesday, April 18, 2006


The brilliant VB 'Boony Doll' interactive campaign, via George Patterson Y&R, Melbourne, has made it through to the shortlist stage of The One Show Interactive Awards, along with four other Australian entries. There were no entries shortlisted from New Zealand. From feedback after the judging, Boony should get metal, which will be presented in New York next month.


George Patterson Y&R / Melbourne
11B: Promotional Advertising VB Boony Doll

Tribal DDB Sydney / Sydney
10B: Web Sites McDonald's Australia McDonald's Corporate Website

NetX / Sydney
03A: Business to Consumer - Single Virgin Atlantic Airways Virgin Atlantic Phobias Self-help

OneDigital / Sydney
11A: Business to Consumer adidas adidas_1 Interactive Store

RMG Connect Australia / Sydney
05A: Business to Consumer Samsung The Inside Job


Saatchi & Saatchi Sydney lead the Australasian tally at the shortlist stage of The One Show, which was released this morning. Metal will be announced on the award night next month, but for now Saatchi has seven acceptances, followed by Publicis Mojo Sydney with four and Colenso BBDO Auckland with three. George Patterson Y&R Melbourne's Carlton 'Big Ad' got through and should get metal, as did BMF Sydney's 'Sam Kekovich' spot for Lamb which sources say should do likewise. Lowe Hunt's integrated work for Lynxjet also got through and is also tipped for metal.
Asia did spectacularly well, with Ogilvy Singapore and Saatchi Singapore leading the way with 14 acceptances each, an awesome performance.


Arnold Australia/ Sydney
07C: Outdoor and Posters - Single ICBL Landmines Legs
11E: Innovative Use of Media - Outdoor: Single International Campaign to ban Landmines Legs

BMF/ Pyrmont
09H: Under $50K Budget - Single Meat & Livestock Australia UnAustralian

George Patterson Y&R/ Melbourne
09A: Over :30 - Single - max. :90 Carlton Draught Big Ad

Grey Worldwide/ Melbourne
07I: Single Transport Accident Commission (TAC) Haunted
07H: Campaign Open Family Longest Night Appeal

Lowe Hunt/ Sydney
12A: Integrated Branding Campaign Unilever Australasia Lynxjet Launch

Publicis Mojo/ Sydney
06C: Posters - Single Creative Brands Pty Ltd Old Bill
06C: Posters - Single Creative Brands Pty Ltd Old Fax
06C: Posters - Single Creative Brands Pty Ltd Old Shopping List
07I: Single WaterAid Australia Black Water Springs

Publicis Mojo/ Melbourne
09G: Commercials of var. length - Campaign Nike Australia Reincarnate

Saatchi & Saatchi/ Sydney
06B: P.O.P. and In-Store - Campaign Lexus Australia Beyond the road
06B: P.O.P. and In-Store - Campaign Lion Nathan It's great getting old
06E: Self-Promotion (individuals, agencies, etc.) - Single only Saatchi & Saatchi, Sydney Kangaroo/Sheep
07I: Single UNIFEM Lend a hand
08B: Campaign Toyota Motor Corporation of Australia Toyota parts and servicing
09H: Under $50K Budget - Single FOX SPORTS Massage
11I: Innovative Marketing - Single Procter & Gamble Boomgate


Clemenger BBDO/ Wellington
07I: Single Land Transport NZ High Rise
11E: Innovative Use of Media - Outdoor: Single Land Transport NZ Car Elevator

Colenso BBDO/ Auckland
06D: Posters - Campaign Monaco Zombie
07D: Outdoor and Posters - Campaign New Zealand Book Council Pages
11F: Innovative Use of Media - Outdoor: Campaign Mini BMW Mini Manhole

DDB New Zealand
11H: Innovative Use of Media - Interactive/New Media: Campaign nzgirl Worst Boyfriend
11J: Innovative Marketing - Campaign nzgirl Worst Boyfriend

Grey Worldwide/ Auckland
04B: Outdoor - Campaign Kiwicare Bugs

Whybin\TBWA/ Auckland
11E: Innovative Use of Media - Outdoor: Single adidas Be the ball

Y&R / Generator New Zealand/ Auckland
04B: Outdoor - Campaign Nokia Video Call Backgrounds


Bates Singapore Pte Ltd
01B: Over 600 Lines - Campaign AC Delco Shock Absorbers Dog

Batey (Pte) Ltd/ Singapore
03A: Color: Less than a Page - Single Sphere John Adams

BBDO Bangkok Ltd.
05D: Color: Full Page or Spread - Campaign Three Bond VIV Sales (Thailand) Co., Ltd. Sculpture/Vase/Earthen Jar

BBDO Guerrero Ortega/ Makati City
07I: Single UNICEF / Consuelo Foundation Inc. Bunso

BBDO Malaysia/ Kuala Lumpur
06C: Posters - Single Olympus (M) Sdn Bhd Finger
11G: Innovative Use of Media - Interactive/New Media: Single PepsiCo International Dry Ice

Cheil Communications Inc./ Seoul
01A: Over 600 Lines - Single Wonderbra Buttons

creativejuice/g1/ Bangkok
09D: :30/:25 - Campaign Bangkok Insurance Tyre / Twister / Robbery

DDB Singapore
11A: Innovative Use of Media - Print: Single J H Kim Taekwondo Institute Singapore Heeeaa!

11F: Innovative Use of Media - Outdoor: Campaign NTT-Resonant Inc. goo?|"Fill the city with questions!" Project

Dentsu Young & Rubicam Pte Ltd/ Singapore
02C: Color: Full Page or Spread - Single Hachi Tei Restaurant Egg
06A: P.O.P. and In-Store - Single Hachi Tei Restaurant Egg

Euro RSCG India/ Mumbai
07A: Newspaper or Magazine - Single Cancer Patients Aid Association Monsters - Stalin
07B: Newspaper or Magazine - Campaign Cancer Patients Aid Association Monsters
07C: Outdoor and Posters - Single Cancer Patients Aid Association Monsters - Hitler

fallon asia/ Singapore
02D: Color: Full Page or Spread - Campaign Volkswagen Asia Roadwork, Traffic Cop, Traffic Jam
11E: Innovative Use of Media - Outdoor: Single United Airlines Hong Kong America at your feet

JWT Malaysia/ Kuala Lumpur
06D: Posters - Campaign Kimberly-Clark Trading Sdn. Bhd. " Flag " / " Old Man "/ " Widow "

JWT/ Mumbai
01A: Over 600 Lines - Single Apollo Tyres Note
11E: Innovative Use of Media - Outdoor: Single United Breweries India Ltd. Door Handle

JWT Philippines/ Makati City
07A: Newspaper or Magazine - Single Green Peace Trees
07C: Outdoor and Posters - Single Green Peace Trees

JWT/ Singapore
07E: Collateral (Brochures and Direct Mail) - Single Think Centre Chopstick

JWT/ Shanghai
02D: Color: Full Page or Spread - Campaign Nike Hong Kong Ltd. Nike - Run Free: Road

Leo Burnett India/ Mumbai
01B: Over 600 Lines - Campaign Maneland Jungle Lodge Jungle Lodge

lowe shanghai
11G: Innovative Use of Media - Interactive/New Media: Single Total Fitness Club Tummy Tissue

McCann Erickson (M) Sdn Bhd/ Kuala Lumpur
06C: Posters - Single Sony (M) Sdn Bhd Maze

Mccann Erickson Advertising/ Mumbai
07E: Collateral (Brochures and Direct Mail) - Single Sanctuary Asia Tree

McCann Erickson Singapore
09H: Under $50K Budget - Single Golden Star Gifts & Stationery Prank Call
11A: Innovative Use of Media - Print: Single Groupe SEB Singapore Pte Ltd Egg

Naga DDB Malaysia/ Petaling Jaya
06C: Posters - Single Energizer Malaysia Sdn Bhd Fly Boy
06C: Posters - Single Nikon Malaysia Sdn Bhd Group Photo

Ogilvy & Mather/ Mumbai
06D: Posters - Campaign Visage Images 1000 pictures
07B: Newspaper or Magazine - Campaign
The Indian Association For Promotion Of Adoption & Child
Welfare (IAPA) IAPA - Adoption
07B: Newspaper or Magazine - Campaign Hindustan Times HT 'Plant More Trees'
07C: Outdoor and Posters - Single Fundacion Vida SIlvestre Bag

Ogilvy & Mather (Singapore) Pte Ltd
02C: Color: Full Page or Spread - Single DHL Hour Glass
02C: Color: Full Page or Spread - Single The Economist Razor
02C: Color: Full Page or Spread - Single The Economist Spoon
02D: Color: Full Page or Spread - Campaign Nestle Milo - Football/Graduation/Frisbee
05C: Color: Full Page or Spread - Single DHL Map
06A: P.O.P. and In-Store - Single Duracell Bunnies
06A: P.O.P. and In-Store - Single Nestle Milo - Football
06A: P.O.P. and In-Store - Single Nestle Milo - Frisbee
06A: P.O.P. and In-Store - Single The Economist Razor
06B: P.O.P. and In-Store - Campaign Nestle Milo - Football/Graduation/Frisbee
06C: Posters - Single DHL Map
11A: Innovative Use of Media - Print: Single Jim Aitchison Wall
11E: Innovative Use of Media - Outdoor: Single Nike The Wall
11E: Innovative Use of Media - Outdoor: Single DHL Map

Ogilvy & Mather Advertising/ Kuala Lumpur
06A: P.O.P. and In-Store - Single Gillette (M) Sdn Bhd Escalator
06D: Posters - Campaign Metropolitan TV Sdn Bhd (8TV) Queer Eye

Ogilvy & Mather Asia Pacific, Regional/ Hong Kong
06B: P.O.P. and In-Store - Campaign Texwood Ltd Cuts

Ogilvy & Mather Limited/ New Delhi
06C: Posters - Single Discovery Channel World Map
06D: Posters - Campaign Shipra Estate Private Limited Widest Screen
07C: Outdoor and Posters - Single Seagram India Limited Fill in the blanks
07C: Outdoor and Posters - Single Seagram India Limited Fill in the blanks (Poster)

06C: Posters - Single The Economist Farsighted

Ogilvy & Mather Thailand/ Bangkok
06D: Posters - Campaign Koleman Koleman
06D: Posters - Campaign Ionique Fertilizer Ionique Fertilizer
07B: Newspaper or Magazine - Campaign WWF WWF
07C: Outdoor and Posters - Single WWF Crocodile
07D: Outdoor and Posters - Campaign WWF WWF

Ogilvy & Mather, Guangzhou
11A: Innovative Use of Media - Print: Single Shenzhen Mobile Shenzhen Mobile ATM
11A: Innovative Use of Media - Print: Single Zhujiang Beer Taxi Window

ogilvy beijing
01A: Over 600 Lines - Single airbus shadow
07C: Outdoor and Posters - Single wwf make a stand
07C: Outdoor and Posters - Single wwf polar bear

Saatchi & Saatchi/ Mumbai
03A: Color: Less than a Page - Single Procter & Gamble Eraser
06D: Posters - Campaign Procter & Gamble Corners

Saatchi & Saatchi/ Petaling Jaya
07B: Newspaper or Magazine - Campaign Amnesty International Malaysia "Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
09C: :30/:25 - Single UMW Toyota Motor "Jogger"

Saatchi & Saatchi Singapore
01A: Over 600 Lines - Single Hasbro Queen
01A: Over 600 Lines - Single Hasbro White House
02D: Color: Full Page or Spread - Campaign Hasbro Invasion
02D: Color: Full Page or Spread - Campaign Golite Names
02D: Color: Full Page or Spread - Campaign Hasbro Stacks
03A: Color: Less than a Page - Single Lego Singapore Pte Ltd Bulbs
06C: Posters - Single Hasbro White House
06D: Posters - Campaign Hasbro Invasion
06D: Posters - Campaign Golite Names
06D: Posters - Campaign Hasbro Stacks
06D: Posters - Campaign Hasbro Tough Trucks
06D: Posters - Campaign Soon Hin Sportsbikes Roads
07B: Newspaper or Magazine - Campaign Greenpeace Extinction
11E: Innovative Use of Media - Outdoor: Single Republic of Singapore Navy Diver Recruitment FAQs

Y&R/ Kuala Lumpur
06D: Posters - Campaign Yser Marketing "Tough Plastics"


DDB Sydney has put to air a new spot for Wrigley's Hubba Bubba, as part of a bigger campaign that will break in print, outdoor and viral over the next six months. The theme of the campaign is simply “You can’t escape the bubble”.
Creative Director: Matt Eastwood
Creatives: Ant&Alex
Production Company: DOLL
Director: Ben West
Producer: Sheridan Bott
DOP: Nicola Daley

Thursday, April 13, 2006


Winners of the Fairfax Young Creative Competition 2006 are Pete Baker and James Harvey from The Glue Society, Sydney.
“This year has been the most successful year with 97 entries received,” said Zac Skulander, Creative Executive from Fairfax. “We invited judges, whom we are sending to Cannes, and feel there was no better group of top creative and media people to judge this competition than those that will be looking at the best creative work from around the world.”
The brief for this year’s competition was to ‘create Australia’s biggest print advertisement – the Super Panorama.’
The winning entry showed a Super Panorama for Yahoo Personals, titled ‘Romance’.
“This is probably the most important award for young creatives in Australia to achieve,” says Skulander. "Peter and James will now represent Australia in the Young Creative competition in Cannes where they will be pitted against other young creatives. They will travel in June to the Cannes Lions 2006 International Advertising Festival.
The Australian judges who decided the winners included James McGrath, George Patterson Y&R, Melbourne; Warren Brown, BMF; Gary Hardwick, IKON; Scott Whybin, Whybin TBWA; Glen Condie, Maverick Communications; Dave King, M&C Saatchi; Matt Cumming, M&C Saatchi; Michael Lynch, Campaign Brief; and Zac Skulander and Elizabeth Ross representing Fairfax.
The judges are pictured above.

Wednesday, April 12, 2006


What does 7,000 m2 of space plus 24,480 pieces of work plus 310 judges, divided by 45 hours of decision making and 29 categories equal? The perfect equation to identify the year's most groundbreaking work and the final winners of D&AD Yellow Pencils.
For five gruelling days in closed sessions, the world's top creative practitioners judged the entries to the D&AD Global Awards 2006, following intense debate, discovery, some disputes, and finally, anonymous voting.
It wasn't all work work work however, as D&AD judges were rewarded for their efforts with a networking event hosted by UK Trade & Investment and a D&AD party at JWT London, who kindly supplied the venue.
"D&AD put on a spectacular show this year - and that was just the judging,' said TV & Cinema Graphics Jury Foreman Jonathan Kneebone from The Glue Society, Sydney. "With a record number of entries, and over 300 judges from around the world, you can be sure more people than ever before are going to be disappointed this year - but that's why D&AD remains the ultimate award for any creative individual."
See the D&AD Yellow Pencil nominated work online before the winners of the Pencils are announced - visit from 2 May.

Tuesday, April 11, 2006


Members of the renowned comedy and Logie Award-winning team, The Chaser (right) will be attending the Siren Awards breakfast and speaking at the Masterclass, which will follow the breakfast, called “So Who the Bloody Hell Are We?” next month in Sydney.
The Chaser team members, Chas Licciardello and Andrew Hansen, will be talking about why their irreverent humour works in Australia and also about confronting and lampooning key players from the world of politics, business, religion, media and culture. Best-known for their work on CNNNN (Chaser Non-Stop News Network) and election coverage specials, Chaser Decides, the team has an irreverent comic attitude to just about everything. Their latest show on ABC TV, The Chaser War on Everything, is another satirical comedy in which no target is spared.
Also attending the breakfast and speaking at the Masterclass, a creative seminar focusing on Australian comedy, is well-known Australian comedy director, Ted Emery. Emery will present the winner of the 2006 Siren Awards at the breakfast and also be guest speaker at the Masterclass. Arguably one of Australia’s greatest comedy directors, and best-known for his work on the smash hit, Kath & Kim, Emery will talk about the secret to Kath and Kim’s success and any lessons that can be learnt for advertising.
The Masterclass will also feature Senior Lecturer in Cinema Studies at La Trobe University, Dr Felicity Collins. Dr Collins has won a two-year Australian Research Council Discovery Grant looking at how comedy can be understood in terms of nationhood and identity and will talk about radio’s role in the formative years.
International creative expert and creator of the award-winning Australian radio brand campaign, Ralph van Dijk of Eardrum Australia will also talk at the Masterclass. Last month, Van Dijk’s agency, Eardrum International, won five awards at the UK 2006 Aerial Awards for radio advertising including the Gold, Silver and Bronze in the Best Directing category.
The winner of the 2006 Siren Awards will be chosen from the winners from the five rounds of the Awards already held and will be judged by the Siren Creative Council - comprising leading creative directors from national advertising agencies. The 2006 winner will be automatically entered into the inaugural Cannes Radio Lions – to be held in June and will also win two tickets to attend the festival.
Last year’s inaugural Gold Siren Award winner was the Victoria Bitter campaign. The spot, written by Josh Stephens and Ben Coulson from George Patterson Y&R, Melbourne, with creative director, James McGrath, uses comedy and the well-known VB theme song to sell beer.
Both the Sirens breakfast and Masterclass will be held at Taronga Zoo in Sydney on May 11. The breakfast will be hosted by Nova 969’s Bianca Dye. It will run from 8am to 9:30am and the Masterclass will follow the breakfast and includes lunch. Tickets are on sale now at $550 for the breakfast and Masterclass combined and $60 for breakfast only.
For more information contact phone 02 9281 6577 or to download your ticket booking form, visit the dedicated website


Here is a big rap in online daily magazine, The First Post, from UK creative, Patrick Collister, who was on this year's D&AD jury, on BMF Sydney's 'Stolen Glasses' campaign for Tooheys. The multi-media blitz ran before Christmas, and is tipped to win some mega awards this year, including metal at D&AD and Titanium at Cannes.

Here's the link to the rave:

Monday, April 10, 2006


Marcus Jackson is set to officially depart the regional chief creative officer gig of Batey at the end of April and is considering offers in the US and the UK. Jackson, who made his rep with The Ball Partnership and of course Omon in the late 80s and early 90s, has been back in Australia since last December (he has effectively been out of Batey since late last year) and would consider staying if the right position was available. He had been in the Batey gig for two years in which time, says Jackson, the network has improved its creative profile and shed many of its unprofitable offices, now concentrating on Singapore, Bangkok, Shanghai and Taiwan.

Sunday, April 09, 2006


Chris Dent has given up the freelance life, taking on a senior art director gig at Mccann-Erickson, Sydney.
Dent has worked in Hong Kong, Singapore and Milan over the years and more rfecently has spent a lot of time freelancing at JWT when Simon Collins was ECD.
Since January 2001 he has freelanced via Creative Justice, Sydney) for various agencies including Leo Burnett, JWT, Patts, BWM, The Moult Agency, Euro RSCG Worldwide and DDI Adworks. Prior to that he was Art Group Head at D'Arcy Milan for two years after leaving Leo Burnett Sydney. Other gigs during the 90s included O&M Hong Kong, Euro RSCG Ball Partnership, Singapore and DMB&B Tokyu Singapore. His early career was in Australia, including stints at Sheppard Griffen and John Bevins.

Friday, April 07, 2006


I think people are missing the full story re: legislation
to curtail unsolicited phone marketers.
Protection against unsolicited marketers will not stop at phones.
Who knows - direct mail and e-mail could be next.
I know it sounds far-fetched, but within 5 years we could find
the only legal way to reach consumers is through mass advertising!
Ads - they could end up being the future of advertising.
Who would've thunked it!!!


Creative superstar Spencer Wong is joining McCann Erickson Guangming as executive creative director of the agency’s Hong Kong office. The former Kam Fan winner will join McCann after the agency conducted a three-month search among Hong Kong and China’s premier creative talents.
Wong is formerly regional executive creative director of Young & Rubicam Asia Pacific. He is a former group executive creative director of Ogilvy & Mather South China. In addition to his Kam Fan award, he has won two silver Cannes Lions, a haul of gold awards from the Hong Kong 4As, numerous Spike awards and many more of the world’s coveted creative prizes.
The first Chinese judge of the British D&AD Awards, Wong has presided on some of the world’s other premier creative juries. He is also an acclaimed director of TV commercials, having directed about 70 commercials for the Hong Kong, China, Singapore and Japanese markets.
In addition to his role as ECD of McCann Hong Kong, Wong will also become EVP of McCann Erickson Guangming China.
TH Peng, area director for McCann Worldgroup Greater China, said the candidates considered for the position were in the “best of class” of Chinese creative leadership. “We considered the best talent and Spencer was our choice. He will be a great inspiration to our clients and people in Hong Kong, working with managing director of McCann Hong Kong, Rosanna Yu. He will also be an important influence in China, working with our managing director of McCann China, Don Norris. I am delighted Spencer is joining us,” said Mr. Peng.
McCann Worldgroup regional director for Asia Pacific, Eric Einhorn, said Spencer Wong’s appointment was another creative coupe for the agency and a clear indication of the agency’s established path to achieve the highest creative standards in the region. “McCann is rapidly moving up the Asia Pacific creative rankings and we are gathering the finest talent.
Last week’s announcement of our new relationship with Jureeporn Thaidumrong in Thailand and now Spencer’s pending arrival to McCann Hong Kong accelerates our creative momentum,” said Einhorn.


Steve McCabe has been appointed to the deputy CD post at Y&R, Auckland, reporting to CD Jeneal Rohrback.
McCabe’s career started in London where he worked at BMP and Lowe; he moved on to do a stint at Australia’s George Patts, but decided New Zealand had better opportunities at Generator, Auckland. He joined Y&R Auckland after Generator’s merge with them last year.
Says Rohrback: “After Y&R’s enormous growth in the last six months it’s a relief and a great pleasure to have Steve working with me. He’s a very insightful, funny writer and has a lot to offer to our creative product. I can see us doing great things together”.
Says McCabe: “I’m very flattered by the appointment and look forward to doing great work with Jeneal and Y&R’s impressive list of clients”.


CB hears that Mick Hunter (right) has left the CD gig at JWT Sydney, together with art director partner Ian Morton, just three months after departing Whybin TBWA Sydney, where they had been for a year, after a highly successful decade as the top team at The Campaign Palace, Sydney.
When CB texted Hunter the question yesterday, "is it true?", Hunter replied "Yeah", but has not yet returned any voice calls.
When the CB Blog broke the story of their move to JWT in October last year, the pair were full of hope after being lured to the job by Aussie worldwide CD, Craig Davis. It's worth recalling the article as an example of what bullshit the "New JWT" is:
"JWT has confirmed the appointment of Mick Hunter (pictured) as Creative director and Ian Hunter and Morton will join from Whybin TBWA Sydney at the end of the year after finishing several major projects. He has been CD at Whybins for only a year, after a decade as senior writer at The Campaign Palace, Sydney.
At The Palace he was responsible for such highly acclaimed campaigns as
the Westpac “Athlete’s Parents” Olympic campaign and the “Red Meat. Feel Good” campaign which won the 2003 Gold Pinnacle at the AFA Effectiveness Awards.
Says JWT Worldwide Chief Creative Officer Craig Davis: “JWT is constantly looking for people who’ve done great work. But, while their track record proves their expertise, their orientation needs to be more about the future than the past. They also need to be really good human beings. Mick and Ian fit the bill perfectly”.
Says Hunter: “It’s great to be on the ground floor of something that’s got such great potential”.

Thursday, April 06, 2006


In his 2001 blockbuster of gastronomical muckraking, Fast Food Nation, author Eric Schlosser excoriated the megabillion-dollar fast-food industry. That book is credited with helping to light the activist fire under what is now a full-blown U.S. anti-obesity movement that has Congress and a bevy of other government agencies and consumer advocates bearing down on the entire food-marketing industry. As the largest fast-feeder, as well as the company that has long been the icon for the overall business itself, McDonald's has taken much of the brunt of anti-fast-food sentiment. And now, Schlosser is back with a new book and movie that are expected to be harder-hitting than his first. In a one-two whallop, the movie version of Fast Food Nation is about to be released, accompanied by a brand new book titled Chew on This: Everything You Don't Want to Know About Fast Food. The book is aimed at children and filled with gag-inducing facts and trivia about the fast-food production and preparation business. Both projects potentially threaten McDonald's public image enough to have caused the company to convene a special session of its marketing executives to plot counter public-relations strategies.
Do you think the new round of sensational revelations and media coverage will further hurt food companies, or have things already got as bad as they can get for that industry?


The 2006 Radio Lions and Lions Direct juries were announced today by the organisers of the 53rd Cannes Lions International Advertising Festival.
The Lions Direct jury, led by Steve Harrison, Creative Director, Harrison Troughton Wunderman and Worldwide Creative Director, Wunderman, will meet in Cannes and commence voting on 14 June. The awards will be presented on 19 June. Chaired by Guillaume van der Stighelen, Copywriter and Creative Partner of Duval Guillaume Belgium, the Radio Lions jury will begin judging in Cannes on 16 June. The winners will be announced on Tuesday 20 June.
“After the successful launch of Radio Lions last year, with the jury unanimously delighted in the effectiveness of judging the entries in their original language, this year’s jury will once again be looking to award creative excellence in this increasingly creative category”, said Terry Savage, Executive Chairman of the Festival. “We are also enormously proud that the Lions Direct category has, in just a few years, become the most prestigious international DM competition and winning a Lion, the most sought-after trophy. This year’s top judges will once again be looking to set creative high standards in the industry”, added Savage.
Australia is represented on the Radio Lions jury by Michael Edmonds, Creative Director of Meerkats, Perth and on the Lions Direct jury by Dave King, National Creative Director, Direct, M&C Saatchi Australia. New Zealand is represented on the Radio Lions jury by Matty Burton, Creative Group Head, Saatchi & Saatchi New Zealand (above).
Belgium, Guillaume van der Stighelen, Copywriter & Creative Partner, Duval Guillaume Brussels (Jury President)
Argentina, Ernesto Savaglio, President & Creative Director, Savaglio\TBWA
Australia, Michael Edmonds, Creative Director, Meerkats
Brazil, Mario D'Andrea, Creative and General Director, JWT Curitiba / Brazil
Canada, Donna McCarthy, Creative Director, Dory Advertising
France, Frank Tapiro, Co-Manager, Hemisphere Group
Germany, Ralf Heuel, Chief Creative Officer/Partner, Grabarz&Partner Werbeagentur
Italy, Francesco Taddeucci, Creative Director, Saatchi & Saatchi
Norway, Arne Schau-Knudsen, Copywriter, Virtual Garden
Portugal, Susana Ferraz de Sequeira, Creative Director, MSTF Partners
South Africa, Brett Morris, Executive Creative Director, FCB Johannesburg
Spain, Juan Nonzioli, Creative General Manager, Shackleton
Switzerland, Alexander Jaggy, Executive Creative Director, Jung von Matt/Limmat
The Philippines, David Guerrero, Chairman & Chief Creative Officer, BBDO Guerrero Ortega
United Kingdom, Jim Thornton, Executive Creative Director, Leo Burnett
USA, Josh Rabinowitz, Senior VP, Director of Music, Grey Worldwide

United Kingdom, Steve Harrison, Creative Director, Harrison Troughton Wunderman and Worldwide Creative Director, Wunderman (Jury President)
Argentina, Martin Hazan, Regional Creative Director, MRM Worldwide
Australia, Dave King, National Creative Director - Direct, M&C Saatchi Australia
Austria, Roman Sindelar, Managing Partner & Creative Head, PKP Proximity
Belgium, Laurent Van Loon, Creative Director, I DO
Brazil, Otávio Dias, Partner & President, GreyZest Direct
Canada, Scott Pinkney, Vice President, Creative Director, FCB Direct
Chile, Diego Domingo, Executive Creative Director, OgilvyOne & OgilvyInteractive Chile
Denmark, Helle Goodstein, Partner/Copywriter, Sepia Proximity
France, Samuel Gion, Creative Director, TBWA\Paris Marketing Services
Germany, Stefan Schmidt, Chief Creative Officer, TBWA\Germamy
Germany, Detlef Rump, Managing Partner, Interone Worldwide
India, Rakhshin Patel, Sr. Vice President & General Manager, RMG Connect
Italy, Sergio Müller, Creative Director, Rapp Collins
Japan, Norio Tanaka, Senior Planning Director, Asatsu-DK
Malaysia, Kien Eng Tan, President/Executive Creative Director, Arc Worlwide Malaysia
Mexico, Manuel Camacho, Creative Director, Publicis Arrendondo De Haro
New Zealand, Matty Burton, Creative Group Head, Saatchi & Saatchi New Zealand
Norway, Ingrid Leren Wathne, Creative Director, MRM Partners Norway/McCann Direkte
Poland, Piotr Alchimowicz, Creative Director, OgilvyOne Worldwide Poland
Portugal, Nuno Duarte, Creative Director, Touch Me Wunderman
Singapore, Richard Johnson, Executive Creative Director, M&C Saatchi Singapore
South Africa, Andrew Ambrogioni, MD/Executive Creative Director, Action Ambro's
Spain, Chema Bernad, Executive Creative Director, Remo D6
Sweden, Christina Knight, Creative Director, Draft Sweden
Switzerland, Thomas Engeli, Senior Copywriter, Fisch.Meier.Direkt
The Netherlands, Ben Imhoff, Creative Director, Van Wanten Etcetera
United Kingdom, Nick Moore, Creative Director, Independent
United Kingdom, Steve Aldridge, Creative Partner, Partners Andrews Aldridge
USA, Holly Pavlika, EVP, Chief Creative Officer, Grey Direct
USA, Mark Beeching, EVP/Global Executive Creative Director, Digitas

Wednesday, April 05, 2006


Misha McDonald and Dave O'Sullivan from DDB Sydney have created a poster for their own personal client, Air Guitar Australia, to run in pubs hosting the Air Guitar heats and events this month.


Vividas have announced a partnership with The Kodak Gong Awards, created to reward excellence in the craft and ideas of commercial moving images in the Asia Pacific Region.
The awards will consider work from Australia and the Asia-Pacific region developed for viral, web, mobile, games, television, cinema or any other emerging platform.
Created in 2005, The Kodak Gongs has become established as one of the leading Award programs in Asia Pacific.
The Kodak Gongs will be included in the annual Campaign Brief and CB Asia Creative Rankings that rates agency and individual performance from all awards won at the major shows. The CB Rankings include Cannes, Clio, The One Show, D&AD plus regional shows AWARD, The Work, the Caxtons and The Kodak Gongs. The CB Asia Rankings have the 4 Internationals plus regional shows AdFest, The Asian Advertising Awards and now the Kodak Gongs.
Enter online at
Or for more information contact: / +61 2 9281 8788


The PADC is the biggest, most active, advertising and design club in Australia. If you want to be a part of the action, come along to hear how they can make your membership work. It’s free booze and toasted sandwiches, but more importantly they want to tell you what they have planned for the next twelve months.
It is being held at The University Club of Western Australia in Meeting Room 3 (First Floor), Hackett Drive in Crawley. It starts at 6.00pm and should finish around 7.30pm. The cost is free so there is no excuse not to turn up. To RSVP contact or phone 1300 764 555.


April 1st came and went with hardly any April Fool's Day ads - except we noticed a nice one for Frucor V via Clemenger BBDO, Sydney. The First page launched 'Z'. the sleepy new relaxing drink from V. Copy reads:'Sink into your sofa and chill with the new drink
from V. It all stops with Z.' Turn to the second page and you get 'April
Fool. Stay alert and make sure no-one gets you!' alongside the V logo.
Writer: Gary Dawson. Art Director: Paul Sharp. Photographer: Toby Dixon. Designers: Paul Sharp, Gary Dawson and Joe Wells.


Someone went to the trouble of compiling a MADC Agency Finalist Top 10 which includes copywriting and art direction crafts:

36 George Patterson Y&R
34 Publicis Mojo
13 Smart
11 Clemenger BBDO
10 Grey Worldwide
10 Cummins & Partners
10 JWT
9 Whybin TBWA
7 M&C Saatchi


Three of Melbourne’s most talented designers, producers and directors have teamed up to launch Monkeesee, an integrated production house offering creative, state of the art production facilities and services across sound, vision and web for the advertising and marketing industry.
Monkeesee ( is the brainchild of directors Paul Gildea (sound), Richard Gray (vision) and Gordon Bye (web) who identified a gap in the market to provide seamless ‘bolt on’ production and post-production services for ad agencies all under the one roof.
Paul Gildea said Monkeesee’s integrated production house offers significant economies of scale for ad agencies in executing strategic, creative and timely online campaigns for clients.
“What we’re offering through Monkeesee is high quality, cohesive and cost effective post production services across sound, vision and web to enable agencies to develop creative, edgy and cut-through electronic campaigns for their clients,” said Gildea.
Monkeesee’s facilities include an advanced recording and post production sound studio (‘The Base’), graphic and web design studio, and an online editing studio for video, film and TVC productions.
Combined the three director’s credentials are impressive. With a strong background in the music industry as a musician and composer, Paul Gildea is a seasoned sound producer, having produced scores of radio and TVC's, DVD productions, short films, animations, documentaries and computer games. More recently Paul was a key member of the sound team for the 2006 Academy award nominated animation, The Mysterious Geographic Explorations of Jasper Morello.
Richard Gray is a writer/producer/director whose short films have won several international film festival awards, and his debut feature film screenplay “When she gets there” was runner up in Project Greenlight. “When she gets there” is scheduled to begin shooting in August and will star Vince Colosimo (Chopper, Lantana) and Cassandra Magrath (Sea Change, Wolf Creek). Richard was recently chosen to write and direct the AFI’s new cinema trailer starring John Jarratt, who also starred in Wolf Creek.
Gordon Bye is an interactive graphic design and flash animation specialist who has created website components for the ABC, Telstra, Ford, as well as interactive presentations for Cadbury Schweppes and Walt Disney.
Says Gildea: “The internet now accounts for 5 per cent of time spent consuming media, so increasingly agencies are looking to exploit the new media environment with online strategies as a way to reach consumers.
“While the growth of online and new media technology is opening up new channels for agencies to deliver strategic advertising campaigns, it’s often at the expense of production quality. That is, the production elements of online strategies are becoming commoditised and cheap.
“We can also bridge the gap between strategy and execution, by translating an existing idea or concept to ensure it works in a new media format. For example, downloading animation to mobile phones.
“We also own the infrastructure, so by offering everything under the one roof, we can provide a cost effective, seamless service for an agency’s production requirements,” said Gildea.


The results from last Monday's AADC awards are in PDF form on the club's site:
Including winners of major prizes:
The Gold Chair
The Master’s Chair
The Presidents award

Tuesday, April 04, 2006


CB hears Publicis Mojo Sydney's multi awarded senior creative, Georgia Arnott, who has been CD on P&G, is leaving the agency shortly. Arnott, who has four Gold One Show Pencils to her name, plus two Silver and one Bronze at Cannes and several Silvers and Bronze at AWARD, was not in the agency today but will return tomorrow and stay on to finish some key projects. Under Arnott's creative leadership, Publicis Mojo was named P&G's most creative agency in the Asia Pacific region.
Arnott, together with Dave Johnson (now CD of The Palace Sydney), was originally hired as joint head of art by David Alberts, now chairman and ECD of Grey London. She made her rep at Y&R Sydney in the mid 90s (Y&R Sydney was CB Agency of the year while she was there in 1994 and 1995) before heading to the States, landing senior gigs at Fallon Minneapolis and Team One LA (working on the Lexus account, where she won two Gold and one Silver at The One Show and two Silver at Cannes).
She returned to Australia after September 11, 2001 straight into Publicis Mojo.


Matt Eastwood, the new National Creative Director and Vice Chairman DDB Australia and this year's MADC jury chairman, spoke at the MADC (Melbourne Art Directors Club) Chairman’s and Finalists Lunch yesterday at the Botanical, and called on all agency people to keep up with the rapidly evolving nature of the business by maintaining a curious mind.
“I believe curiosity is what makes us great. It’s about being open to new ideas. Curiosity encourages us to investigate. Interrogate. Invent. It’s about learning everything you can, such as the advancements in technology like blogs, podcasts and mobisodes and then applying it to our business.
“The different agencies within DDB Group create a vast pool of skill and lateral thinkers, from mass communication like Advertising and PR to on-to-one communications like direct marketing and to the virtual medium and health specialists and we need to take a combined responsibility for searching for ideas and sharing new thinking.
“I’ve started the ball rolling by sending out a weekly email called ‘What a Great Idea’. It’s usually a media-related idea that suggests a new way of delivering a marketing message and is an effective tool to awaken curiosity and raising awareness of advancements in our business. It’s already working; people in the agency are starting to think differently. Everyone is looking for ideas, not just creatives. Account managers, finance, studio people are all sending me emails about great ideas they’ve seen. It’s really causing a lot of talk in the agency and getting people excited.”
Showing film clips, exciting ads, graffiti and blog concepts from around the world, Eastwood spoke for about half an hour then took questions from the audience.
“Being curious is essential for creatives”, said Eastwood. “I know it’s a simple concept and there are people who will say ‘yeah, yeah this isn’t new!!’ but think about it – do we force ourselves to be curious or are we curious by nature? Those who are innately curious are the early adopters, the ones who spot the trends, sniff out new ideas, are in touch with all strata of life.
“Curiosity is how we can transform cultures, not just our own at agencies but, more importantly, our client partners. And for me, that’s reason enough to keep being curious,” Matt said.


Publicis Mojo Sydney has further strengthened its creative department with the appointment of Michael Burdick, ex Saatchi & Saatchi, Los Angeles and Fallon Minneapolis. He will be teamed with Russell Heubach, also an American, who has been in Australia for the last eight years. Amongst other awards, Burdick won a Bronze Lion at Cannes in 2000 for a print ad for


NZ Visual Effects house, Oktobor has appointed Natalie Waithe as Facility Manager. She is a former Visual Effects Producer at The Mill in London and before that was Head of Scheduling, including leading a team to set up The Mill in New York.
Says Oktobor's Patrick McAteer: "Natalie comes with a very strong background in Post Production operations and has lead a winning team at the The Mill, and brings a wealth of knowledge to the client service operations at Oktobor. We're excited that Natalie has chosen to join us and we're sure she will add her own flair to Oktobor's thriving business."

Monday, April 03, 2006


CB hears Dean Hunt has returned to Publicis Mojo Sydney after a two year long stint teamed with Yanni Pounartzis at The Campaign Palace. Hunt (right) is now teamed with Alex Derwin. Meanwhile, the hunt is on for his replacement at The Palace, with the agency in a much stronger financial position to get a hot replacement after the Westpac and 3 wins in the last few months.

The Simpsons in real life.

Just in case you haven't all seen it yet, a probable Gold Lion for the
Sky channel in the UK for the new Simpsons series. Enjoy.


Caxton chairman Tom Moult has confirmed that the Caxton Awards will accept entries from New Zealand for the first time ever and that this year's Awards and Seminar will take place on the weekend of 22 to 24 September in Queenstown.
Moult said that both the jury and the speaker lineup from now on will include Kiwis, reflecting the true trans Tasman nature of the event. Moult said he, along with major sponsors News Limited and Fairfax "were all delighted" that NZ was included in the Caxtons.
As a result of this development, the Caxtons will be included in the CB Creative Rankings next year.


Former DDB Sydney art director Mandy Kennedy, who has been freelancing at DDB Auckland for the last six months, is joining Hywel James at Grey Auckland.
Kennedy and James worked together at DDB Auckland before he took the CD gig at Grey. Their work together included the "What are you running from?" illustrative campaign for VW Touareg.


As recognition of their consistent efforts across a number of clients (Durex, Hasbro (Darth Tater), ACP magazines, nzgirl, Child Cancer Society, McDonald's etc) Bridget Short and Regan Grafton have been promoted to the position of joint deputy creative directors at DDB Auckland. They replace Gerald Mortensen, who recently returned to the USA.
Says DDB Auckland ECD, Paul Catmur: "They are great to have around, hungry to do great work, fully grasp integration and have the potential to go far. While I don't want to inhibit their ability to produce more great work, promotion gives them the chance to develop their leadership skills.
In other moves, Mick Stalker and Sarah Longworth, a young, award-winning team will be joining DDB Auckland next month from Scotland. SDays Catmur: "They have been producing consistently good work on tricky clients and I believe they will really prosper with the opportunities we have here. They may struggle with the warm weather and cold beer but I believe will soon be producing great work. They already have the Scottish equivalent of the number 8 wire mentality which will serve them well down here."


A once-in-a-lifetime opportunity to work with top UK professionals in their chosen field is on offer for six talented young Australians thanks to the 2006 Realise Your Dream scheme.
(Click on the viral spot above, created by M&C Saatchi, Sydney. Writer: Oliver Devaris. Art Director: Graham Johnson. Director: Justin Kerzel. Production Company: Cherub).
Your Dream is open to Australians between 19-26 years of age who work or study in creative fields such as architecture, design, music, film, fashion, animation, multimedia, performing arts, computer games, etc.
One of the six awards is the Mordant Visual Arts Award, specially dedicated to visual artists.
The British Council Australia is behind the unique scheme and uses its powerful UK network to find suitable mentors and money-can’t-buy work experience.
The $10,000 prize covers return airfares to the UK, relevant course fees, accommodation and living expenses for each winner.
Last year’s winners included:
􀂾 Filmmaker and TV director James Brown, Sydney.
􀂾 Art director Amanda Dunne, Brisbane
􀂾 Pianist Coady Green, Melbourne
􀂾 Architect Ross Langdon, Sydney
􀂾 Moving image designer Shaun Yue, Melbourne
􀂾 Installation artist Sally Blenheim, Melbourne
“The UK is a creative hot spot and this programme gives Australians the chance to take advantage of the strong ties between the UK and Australia – it’s an exciting chance to fast track careers and learn from the best,” said Christopher Wade, Director, British Council Australia.
Now in its fourth successful year, the Realise Your Dream programme is proudly supported by nab.
Along with the nab, other sponsors also include airline sponsor British Airways, accommodation sponsor Stamford Hotels and Resorts, visual arts sponsor the Mordant family, communications sponsor M&C Saatchi and media partner triple j.
Entries will open on April 4 and close June 16, 2006.
Visit the Realise Your Dream website for more details:

Sunday, April 02, 2006


Bloody hell, Lowe Hunt, Sydney's Lynx Jet commercial - part of the brilliant multi-media campaign which CB believes is destined for multiple award success this year around the world - has been banned in New Zealand, according to this report just in from Heidi at NZ Creative Circle (
Tragic news, bloogers : The Lynx Mile High Club work from Lowes somewhere overseas somewhere featuring Brazillian models has been ruled offensive and axed by the Ad Standards Complaints Authority.
This is after complaints from unspecified womens' groups.
Apparently the Lynx commercials exploit and degrade women and are likely to cause serious offense.
I personally see nothing wrong with a short skirt and a little Wonderbra and this I this is why I had a couple of bit parts in 5th Element.
Clearly these people, they have not seen how people are dressing for work these days. At agencies, anyhow.

Saturday, April 01, 2006